10 Strategies for Finding Products to Sell on Amazon in 2024

Selling on Amazon in 2024 is just as exciting as ever. There are still plenty of opportunities for sellers who take the Amazon marketplace seriously and who use proven strategies to get ahead.

But one of the first challenges that everyone faces is choosing a product to sell. And of course, everyone wants to find the diamond in the rough and the hottest selling items on Amazon.

In this article you will find my top 10 tips and Amazon seller strategies for choosing winning products to sell on Amazon:

Higher quality items attract buyers willing to spend more money and this usually results in a better profit margin. Surprisingly, you can find a lot of expensive things on Amazon, so you won’t be alone in this strategy.

But, if you can create more perceived value by bundling, then this will help to differentiate your product. This, along with excellent quality will make it harder for competitors to copy your product offer.

If you can find products to sell that are not easily available in China or Asia, then you can avoid Chinese sellers who compete aggressively on the price of products made in China.

Made locally is a strong selling point and a great way to support your local economy.

See the example below of the ‘Made in USA’ Amazon filter.

TikTok is no longer just a platform for fun short-form videos. The platform is proving itself to be a successful social commerce platform. TikTok Shopping is already the norm in parts of Asia and is starting to take off in the US.

Consider expanding into TikTok Shopping and use influencers to tap into a new marketplace. To be successful you need to target products that are desirable to the Gen-Z TikTok community.

Consider products that work well with eBooks, tutorials, or courses as a digital add-on or freebie. For example, makeup and hair products, kitchen gadgets, or tech accessories. It really helps if this is a niche that you’re familiar with so you can add extra value with training videos. This is another bulletproof way to make your product unique and protect your profits from competitors.

Remember that astute competitors will always be on the lookout for products with Amazon trending sales to try and replicate. So, it’s your job to make it as difficult as possible for them to copy your product or offer!

See the example below of an Amazon seller offering free makeup tutorials with every makeup case that’s purchased.

Staying in touch with your competitors can sometimes help generate product ideas.

For example, with Helium 10 Market Tracker you can see other product lines that overlap with your own products. It may help you identify ways to expand your current product line.

You can also use competitors to find useful high performing keywords for your PPC campaigns and Amazon listing optimization.

One very legitimate strategy is to find a product that’s already selling at a high price point but needs after-market accessories. This is often the case with kitchen appliances or tech products. It may surprise you to learn that these are some of the most bought products on Amazon.

I heard a great podcast about a seller who was supplying an accessory for an appliance that was not available in China. She was able to get an accessory designed and sold without Chinese competition. She even used the same Facebook group to promote her product! Launching and selling her stock without having to run a PPC campaign!

See the example below of the range of after-market accessories for a popular kitchen appliance.

Selling products that require repeat orders is the holy grail of eCommerce. Think about Amazon itself and how it’s promoted Amazon Prime to create ongoing income.

If you supply a high-quality product and create a customer retention strategy, then you can secure long-term ‘subscribe and save’ income! Product ideas would include coffee pods, dog treats, office supplies, supplements, household cleaning products, toiletries, etc. The list goes on.

See the example below of ground coffee and the ‘Subscribe & Save’ discount that’s being offered to generate repeat sales.

Shipping and storage costs are killing the profit margins for a lot of sellers. Think small in terms of product sizing. If you can sell small items at a high price point, then you avoid being held to ransom by these increasing costs.

If you have a product line with 2 or more items in a brand that are complementary, then you can take advantage of Amazon virtual bundles and cross-promote your products completely for free.

See the example below and how Amazon rewards sellers by giving away substantial real estate on the sales page dedicated to promoting a virtual bundle making it harder for customers to get distracted by other products!

There is a growing market for quality eco-friendly products sold at a competitive price. According to a survey by Mckinsey, 66% of all respondents said that they consider sustainability when they make a purchase decision.

There is a powerful desire from consumers to be environmentally conscious and it is also a great ethical decision.

I want to make two final points.

1. For product research, my advice is to be methodical. Use data to support your decisions and do your research using a reliable process or a software tool like Blackbox.
2. Be open-minded about a new product line. Of course, it’s better if you choose a product in a space that you’re familiar with or even have a passion for. But that’s not a prerequisite. And profit should be a priority. Do your Amazon market research and follow the money.

My top 10 tips for finding a winning Amazon product is a starting point for you to create your own strategy. If you choose a product based on a solid strategy, then you’ll have the confidence to pull the trigger for an Amazon product launch and begin building your Amazon empire!