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Affiliate Lab Review 2022

by Jeremy Harrison | Last Updated: August 4, 2022
affiliate lab review

Matt Diggity’s Affiliate Lab is one of the most complete affiliate courses currently on the market. Whether you are new to building affiliate sites or have been doing it for a many years, you won’t be disappointed with this course.

Try Affiliate Lab

This is one of the best courses to learning how to scale quickly


Provides a wide range of topics that allows you to grow efficiently

Ease Of Use

The course is well designed, but some videos are long


The Affiliate Lab Facebook group is active and helpful

What I Liked
  • Breadth of content the course covers
  • Effective A-Z backlink strategy for 2022
  • CRO optimization strategies
  • TONS of golden nuggets throughout
  • Active Facebook community
  • Focus on future-proofing your site
What I Didn't Like
  • Some videos are too long
  • Can't get a refund
  • Recommends Thrive Themes for sites

Welcome to my Affiliate Lab review. When I started going through The Affiliate Lab (TAL), I kept thinking: “man, I really wish I had read this stuff before!“

This is coming from someone who has been doing it for the past three years…

When it comes down to it, affiliate marketing isn’t all that difficult. But one of the toughest things about creating a niche site is getting good information.

If you have tried your hand with an affiliate SEO, you know what I am talking about.

You put together a bunch of articles, maybe earn a couple of links – but your site sits there and does nothing. You are told to wait 6-8 months – but you can’t help wondering: am I doing enough?

With Affiliate Lab, Matt Diggity and guests really give you a wide range of good information that will show you how he ranks and banks his affiliate websites.

What is the Affiliate Lab and Who is Matt Diggity?

Affiliate Lab is made by the successful affiliate marketer Matt Diggity who is very well-known in the SEO community and is behind the popular Diggity Marketing blog.

I had a small connection with Matt Diggity. When I started affiliate marketing back in 2016 – I paid $600 for a personal consultation on a website that would eventually become Hustle Life.

This was back when I had completely no idea what I was doing, so the advice he gave me was basic when I look back on it – but it was solid.

Here were the main take-aways I got that might help if you’re just starting:

  • Focus on one specific niche and create content all about that one specific niche before talking about another subject
  • Having an exact keyword in your domain name will help you rank a lot more than not any keyword – but it can also hurt you.
  • Publish often to keep your site alive in Google’s eyes
  • Doing good keyword research and avoiding competitive keywords at the start will save you years of tears.
Affiliate Lab - Best Affiliate Marketer Training For Advanced Users

At the time of the consultation, Affiliate Labs wasn’t around. The only information I could find about building niche affiliate sites was listening to Lion Zeal podcasts and trying outdated affiliate SEO courses like Wealthy Affiliate and random videos on Youtube like Dan Brock’s Deadbeat Super affiliate!

Matt Diggity is different from other popular affiliate courses because of his “no-hat” way of ranking sites. He isn’t married to specific SEO strategies to rank on Google.

So his way of ranking is hypothetically quicker than if you were to do outreach as in Authority Hacker Pro or didn’t build any links at all, like in Income School.

the affiliate lab homepage

How much does Affiliate Lab Cost?

The Affiliate Lab currently costs a one-time fee of $997. This gives you full access to the course and all of the bonuses, plus access to the private Facebook group.

There is also an option to split payments into $597 for the first two months.

Things to Consider before Purchasing an Affiliate Marketing Course

If you want to be successful in affiliate SEO – there are some things in a course that you want to make sure it has before you purchase.

After all, this isn’t college – we want to be an affiliate marketer because we want to learn something that will actually help us make money.

But before you buy any affiliate course, you have to make sure that you have the right mind-set.

Let’s take a look at the type of person Affiliate Labs ISN’T for:

  • You don’t have time/work too many jobs.
  • Looking to get rich quick
  • You don’t have some disposable income to invest in.
  • You can’t wait 6 months for results.
  • Get discouraged easily
  • Doesn’t have some WordPress background
  • Believe in easy passive income

If you are reading this article, you probably are sophisticated enough to know that building successful affiliate sites doesn’t happen overnight.

That is why the first thing I tell someone when they ask me how they can start in affiliate SEO is, “are you ready to turn this into a business?” because that is the mindset you need to have to be successful.

Here are 5 things you should think about when deciding what affiliate SEO course to purchase:

1. Onsite SEO

Having good onsite SEO is crucial to the success of any website. This includes choosing the right niche, keyword research, 

keyword density, and internal linking.

2. Offsite SEO

Offsite SEO is what is essentially a plan for link building to your website.

Matt Diggity describes on-page SEO as a car engine and off-page SEO as the gasoline.

It would be best if you had both to really make a website move. That is why finding an online course that teaches both of these things is important.

3. Content Creation

Content creation can really affect your onsite and offsite SEO. If you have some shitty content you throw up on a website, people are going to read it a bit and then jump off your site – most likely eventually causing it to tank and lose rankings.

So having good content that is optimized for both on-page SEO and having people link your affiliate link is super important.

4. What Else Do You Need To Buy?

Before you buy a course, it’s important to know the total costs ahead of time.

Most people that run affiliate websites will require cloud-based software such as SEMRush and Ahrefs to do keyword research, and analyze competitors so keep that in mind.

5. Social Media?

From my experience, having a big social media presence doesn’t hurt your website. However, that doesn’t mean you need to be an expert in it either.

Google rewards real sites, and real sites have active social accounts that drive free traffic. So if an affiliate course covers some social media marketing, it’s a big bonus in my opinion.

6. Community

Having access to a great community could be worth the price of admission in some cases. Good course creators take pride in their work will be in their communities constantly to answer questions and keep the community going.

More often than not, if a course doesn’t have an active community – it is a bad sign.

What does the Affiliate Lab Give You?

The online course gives you the main Affiliate Lab course, plus it also gives you five other mini-courses that I will get into later.

The nice thing about Affiliate Lab is that there are no up-sells. The base course is a little pricer than its competition. But they really give you the kitchen sink in terms of information in this course.

Affiliate Lab’s goal is to show you how to build a profitable, long-term website that you can later flip for a $100,000 sale. Sound crazy?

Believe me; it is not. Just take a look at Empire Flippers and see how much affiliate websites are going for these days.

Even with the recent recession, most online business sites are still trading at 25-45x multiples – meaning if you could get a niche affiliate site to around $5000 per month – you could sell it for $100,000!

  • TONS of linkbuilding ideas
  • Easy to watch videos
  • Includes very actionable white hack link building tips
  • Great info to help you buy and sell websites
  • Lots of great blueprints
  • Special section for beginners
  • Helpful Facebook group
  • No refunds
  • Still recommends Thrive Themes for new site builds

Matt Diggity’s Affiliate Lab is one of the most complete affiliate courses currently on the market.

Whether you are new to building affiliate sites or have been doing it for a many years, you won’t be disappointed with this course.

What are the Key Features of Affiliate Lab?

  • More than 180 videos
  • The Facebook group filled with successful affiliates (see above)
  • Built for Beginners and Advanced Marketers
  • LOTS of Golden Nuggets of Info
  • Matt Diggity’s Outreach Masterclass
  • Website Flipping Masterclass
  • Tons of Blueprints and SOPs

There are other courses, such as Authority Hacker and Income School, which are other good courses. But they teach completely different ways to build websites than Affiliate Lab.

Matt Diggity’s “no-hat” approach to affiliate websites can give you an advantage over other affiliates that don’t focus on link building or only shows you white-hat SEO strategies.

affiliate lab review features

180+ Video Lessons

Affiliate Lab has over 180 lessons that cover the whole gambit of what it takes to grow an affiliate site, from building links to onsite SEO, all the way to buying and selling websites for 6-figures.

Some lessons are must-see TV, while others (like sleep hacking) are nice to have but definitely unnecessary.

One of the most important parts of building a website is onsite SEO. That involves niche selection, keyword research, and website structuring, which TAL covers in detail.

Built For Both Beginners and Advanced Marketers

look at affiliate lab beginners

One thing that I was pleasantly surprised about was how broad of a range of topics Affiliate Lab talks about.

The course has a whole mini-course for beginners that haven’t started their own website.

This is a nice touch because one of the biggest hurdles for beginners is just getting their head around the technical side of setting WordPress up and know which themes to install.

The beginner’s modules go over the basics such as choosing an affiliate offer, niche selection, and keyword research.

TONS Of Actionable Advice

I really like Matt Diggity’s blog because he would offer so much actionable advice. Most “influencers,” especially SEO specialist, keep all their little secrets tightly guarded.

However, going through his course, you will pick up so many more golden nuggets of information that it makes the course relevant to even more advanced affiliate marketers.

For example, he has a genius way to build authority to your site by pitching real influencers and creating a win-win opportunity.

Don’t be surprised if you see me using this tactic here soon.

Featured Snippet Hack

One of the quickest and easiest of increasing traffic to your website is using Tom De Spiegelaere’s featured snippet hack.

I will not give it away here, but it just involves using exact keywords and making tweaks to your competitor’s text to get massive wins.

Outreach Masterclass

When I first started back in 2016, Matt Diggity was all about using PBN’s and even had his own company specializing in building and selling links. However, as times have changed, so have his methods.

These days, you can’t rely on 100% PBN’s to rank sites – that’s why you need real quality links as well.

The Affiliate Lab‘s Outreach Masterclass is a bonus module and could really be its own course on its own. It is a MASSIVE 65 videos of pure value and teaches just about every white-hat outreach technique there is.

Website Flipping Masterclass

website flipping course module

Building an affiliate site to $1000 per month is a great accomplishment. However, flipping that website can mean life-changing money to anyone.

Matt Diggity runs a company called Leadspring where he teams up with other affiliate marketers and partners with them to flip websites for some major cash.

So he is well versed in the art of buying and selling websites and drops some great tips on how you should set up your business from the start to make for an easy sale later on.

Tons of Blueprints and SOPs

best affiliate course

The Affiliate Lab’s main section comes with blueprints that you can download and either use for yourself or give to a VA.

These blueprints are based on Matt’s own processes, so you are literally copying his business’s blueprints and using them as your own.

What do Students Think of Affiliate Lab

One of the reasons why I was so interested in look at Affiliate Lab was from this poll from the Niche Affiliate Empire Facebook group. To me when I looked through all the affiliate courses I could, Authority Hacker‘s The Authority Site System (TASS 2.0) was a clear winner.

However, after seeing this poll I was interested to see if the Affiliate Lab was really better than TASS 2.0…

Needless to say, there are a lot of very happy students that took the Affiliate Lab and after going through the course I can definitely see why.

Affiliate Lab Alternatives?

Before you purchase TAL, you probably want to know how it stacks up to other courses on the market.

But if you want to see exactly why that is, keep reading…

Affiliate Lab vs Authority Hacker Authority Site System 2.0

To begin, let’s take a look at how The Affiliate Lab stacks up against TASS 2.0. Both courses are excellent ways for newbies to get introduced to affiliate marketing as they have excellent guides to niche selection and creating content.

The biggest difference between the two courses is the fundamental question of whitehat vs. greyhat link building. TASS 2.0 teaches a whitehat way of building links completely, which means no use of PBN’s and no paying for links.

However, the Affiliate Lab course includes both of those methods as part of its link building method.

My own take on this is that TAL feels like a complete course as it gives you the option to handle offsite SEO the gray hat way, whereas TASS 2.0 does not.

However, TASS 2.0 is more up-to-date than TAL as it was just re-released last year.

But what are the other main points you have to be aware of?

  • TASS 2.0 is cheaper, but it has upsells that can end up costing more than TAL
  • TAL has MUCH more content and feels like a complete course
  • AH has a unique way of doing finding low-hanging competitive keywords.
  • Both courses really complement each other.

If you want to learn more about Authority Hacker, check out my The Authority Site System Review.

Affiliate Lab vs Income School Project 24

I fell in love with Income School and their Project 24 course when I first took it in 2018. However, as time has gone by, their methods have started to look a lot more outdated.

Project 24 is all about creating content sites, so its main focus is on creating a ton of content and waiting for it to rank on Google.

This is all well and good in low competition niches, but if you want to get into somewhat competitive niches – you’re going to have to build some backlink.

What Are The Differences Between TAL And Income School Project 24?

  • TAL is probably is the most efficient way you can rank an affiliate site on Google
  • Project 24 is all about getting traffic to your site through doing easy keyword research and writing lots of high-quality content
  • Project 24 is good for non-technical people as it doesn’t require any additional cloud-based software like Ahrefs and only requires good writing.
  • Project 24 doesn’t focus on affiliate sales or link building at all.
  • TAL is better for people who want to earn affiliate commissions less than 12 months

If you want to learn more about Income School, check out my Project 24 review.

Final Thoughts

Thanks for taking a look at my Affiliate Lab review. When I heard about AL, even though I knew it was good – I didn’t think it was going to be this good.

I can see why so many people think it’s the best affiliate course around. The amount of information you get is insane, and the small tricks you learn can make even the most seasoned affiliate marketer smile.

Whether your brand new to building a niche site or a veteran, TAL is going to be something that you need to have in your arsenal.

Also if you do decide to get TAL, make sure to click my affiliate link to get $200 off.

We’re An Affiliate

Hustle Life is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Hustle Life also participates in affiliate programs with Thrivecart, Clickbank, Clickfunnels, and other sites. Hustle Life is compensated for referring traffic and business to these companies.

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