If you’re struggling to create content for your affiliate site, you are not alone.
Creating content is a struggle most affiliate marketers have to deal with. When you’re just starting you are trying to figure out what to write about.
When you have been around for a while, your concern is about running out of things to talk about.
So how do you make pages and titles that are juicy enough to get visitors to come to your site?
Here we will look at some of the methods you can use to create juicy content for your affiliate website.
1. Use Eye-Catching Headlines
The process of getting visitors to buy something from your affiliate marketing links starts well before anyone lands on your site. You need to make sure that you have done your SEO so that your site features high in the search engine results.
How do you do this exactly? I learned this trick from the Gael and Mark from Authority Hacker’s The Authority Site System…
Sharethrough Headline Analyzer is a great tool and rates each of your headlines for maximum impact. The analyzer will return scores for impression and engagement of your headlines and you can adjust the wording to create greater interest.
2. Use Google to your advantage
Everyone knows how to use Google, but most don’t realize just how to use it effectively. I learned this little nugget from the guys at Income School.
First thing you do is enter in your keyword into Google. For example, see what comes up when you Google ‘How to make money online’.
What articles have other people written, can you make yours longer, is there relevant information that has been completely missed, can you improve on the article overall?
A handy tip is to look at the end of the search results page after you have typed in your query. If you scroll to the end of the search results you will see a section titles ‘Searches related to’.
This returns a list of popular related searches and questions that people have asked related to the main search query. These questions can then be taken and used as further subheadings for your own article.
The fact that these questions show up in as related searches mean that they are phrases that people have been looking for on Google so you already know there is some traffic for them. Easy win!
3. Focus on Subheadings
To make your article flow well to think about a list of subheadings and write them out, then you can write content that marries to that specific heading.
For example, if you are writing an article about ‘How to Make Money Online’ then your list of subheadings maybe:
- How to make money online faster
- How to make money online legally
- How to keep a continuous income flow
- How to source which products to sell
You get the idea. The more subheadings you can think of the more content you will be able to create and as Google favors longer length, informative articles, this will help your blogs to rank higher in search results.
4. Target Content to your Visitors
If people are visiting your site they are visiting for a reason. They are looking for information, an answer to a question or maybe they just say an eye-catching link and followed it.
Once they get to your webpage the trick is to keep them there and hopefully, they will buy something from your affiliate links and earn you some money.
The traffic that is coming to your page will have a better chance of remaining there if you know your audience.
Think about WHO your customer is, WHAT they need and HOW you can provide it for them. Answering these simple questions will help you greatly in targeting your website content to speak to your specific customers.
5. Verify your Facts
Generating killer content is a fantastic way to get and engage with site visitors, and while you can write about anything you want, don’t get too carried away with that artistic license.
Make sure that you verify any facts that you are relating for accuracy. Include references if possible. All in all, make sure that anything you are saying is truthful and accurate.
Part of building a rapport with your audience is about building trust. Showing that you are honest and reliable goes a long way to fostering that relationship with your site visitors.
Inaccurate information will make you look dishonest, or like you are trying to hide something. Worse still it may even imply that you are actively attempting to mislead which will be a killer for your website.
So be transparent, if you got some of your facts from another source or website then say so. If you quoted the words of someone else then give them credit. It will only go towards building your own credibility.
6. Have a clear goal in mind
When you are designing content it should be tailored to speak to your audience, but you should also keep the point of each article in mind too. Each post you write should address a specific point or answer a question.
Avoid overly wordy writing that digresses or stray away from the matter at hand. Irrelevant information is of no use to your website visitors so stay on topic and don’t stray. You will risk losing readers if the article becomes unclear or confusing.
Be conscious of how your article flow and design is clearly to lead your reader in a logical flow through the piece and offer them a conclusion at the end. This is also a great place to insert a call to action and include a relevant affiliate link.
7. Edit your work
Half of writing amazing content is in the editing. Once you have written a piece go back to read and edit it before adding your affiliate links. This is where you have to step outside of yourself and read the content as though you are seeing it fresh for the first time, and through the eyes of your customers.
This is where you need to be brutally honest and critical, remove any wording or paragraphs that are unnecessary. Delete any overused terms or filler words. Gear everything to speak directly and resonate with your site visitors.
This may mean that your 1600 word blog gets reduced to 1100 words but that’s ok as long as it is clean and reads well.
Once you have a nicely written, informative and concise post you can think about adding your affiliate marketing links, but make sure it still flows naturally.
8. Speak your customer’s language
Any traffic that you get to your site will not stick around for long if the information they are seeing is unclear or confusing. A nice uncluttered layout or theme will help visitors to navigate around your site easily and create a smooth experience.
Similarly, the language or working that you use across your site and for blog posts should be clean and uncluttered too. A good rule of thumb is to keep the wording simple, like your average 12 year old could easily comprehend, and use short sentences.
Avoid using anything that sounds like Shakespearean English or that’s so technical NASA would have a hard time deciphering it. You want to engage your customer not overwhelm them so keep it simple and neat.
9. Identify Pain Points
We have already covered that you should target your writing and topics to your audience while keeping posts clear and concise, but here is where you can dig a little deeper still. Think about unique and specific pain points that your customer has, or identify future issues that they may encounter.
This type of information helps to lead your customers from one place to another. In other words, you can assist them by helping them progress or by making a transition from one point to another. This helps to position you as a reliable authority on the topic at hand. If dome properly it will keep visitors coming back for more.
10. Be real and visible
People like to know who they are dealing with so a nice About page can be helpful to create a human connection with your site visitors.
They will get a feel for who you are, what you do and what you can offer them. It doesn’t hurt to list any experience or special achievements, be careful not to be TOO braggy, that can be hurtful more than helpful.
Once people know who you are and what you are offering to help them, you can incorporate your personality into stories, product listings or reviews. When you have built an audience you can trust then you can build your affiliate links into posts like ‘My Best Picks’ or ‘Jeremy’s favorites’.
This personal connection can go a long way to generating sales once people feel that they know you and trust you as a reputable source of information. This human connection can be expanded to other areas of your site, replying to emails or comments for example.
Beware of overloading your site or blogs with endless amounts of links, Less is more in this case, you want your posts to flow naturally, not look like some kind of link depository filled with blue underlined text. That can be quite off-putting for your visitors and looks messy.
Build your affiliate links into your writing naturally so it flows easily. Make subtle suggestions rather than hitting guests in the face with your affiliate product offerings.
People don’t like to think that they are being forced into a purchase so the idea here is to gently suggest rather than TELL people what to click on.
12. Identify your niche
While you may think that covering very broad topics and offering lots of products will give you more opportunities to generate sales, that is actually a misconception.
People get confused by too much information and feel overwhelmed. Much better to identify a niche and set up your affiliate links around that niche.
How can you narrow down your search and identify a niche that people are actually looking for and interested in?
Simple, let’s go back to Google again and type in “best <product category>” and see what shows up.
For example, lets look for “best pens” and see what happens:
There you go, a bunch of different niches that you can research more on decide to attack.
13. Identify the correct products
As part of understanding your audience, and selecting your ideal niche, level you should also be considering what products or services you will incorporate on your website. If your website is about computer tech or Ai then including links to sell kid’s toys will be of no benefit at all.
There are many affiliate networks to choose from that sell a wide range of items or specialize in one area. Take a critical look at your product and service offerings before deciding exactly what, how, and where to incorporate them by way of affiliate links.
14. Pretty Up Your Affiliate Links
Speaking of those links, the last thing people want to be confronted by is pages of super obvious sales links to your products.
It looks messy and tacky for one thing and for another the overt sales pitch will most likely drive away any site visitors.
Opt instead for using a link shortener like bit.ly or Amazon’s own link shortener.
If your not promoting an Amazon product, it is even better is to use a free WordPress plugin like Pretty Links instead.
Here is how a normal affiliate link looks like:
Here is an affiliate link using Pretty Links:
See! Looks much better, doesn’t it? This technique will allow you to add your affiliate links to your blogs or posts in a much more natural manner.
15. Think about Outsourcing
If writing and content creation really isn’t your strong point you could think about outsourcing your work to have it generated by a professional writer or freelancer. The cost is relatively cheap and if you really don’t have the ability to create good content then the benefits should outweigh the money you pay.
As we have already established, presenting your site visitors with sub-par or badly written content will be counterproductive, especially if you are wanting them to click on your affiliate links and buy a product or service.
Better to get your content done for you then you can simply add the affiliate links yourself strategically throughout the piece.
To engage the services of a professional writer you could look online and search services like Fiverr or Upwork.
Always check reviews and ask for sample pieces so that you may see the quality of writing you will be getting.
By the time you have finished with the steps listed above, you should come out with a well written, informative and clear piece of writing that you can use to incorporate whatever affiliate links you wish.
If you liked this article, and want to learn more about affiliate marketing check out my list of favourite affiliate marketing courses here.