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What Is Helium 10 Academy Course - And Is It Worth It?

by Jessica Clark | Last Updated: March 19, 2024
What Is Helium 10 Academy Course - And Is It Worth It?

In this article we take a closer look at Helium 10 Academy and whether this training is worth your time.

What is Helium 10 Academy?

Helium 10 Academy is an in-depth course demonstrating the technical functions of the Helium 10 software suite.

You’ll be pleased to hear that the training is delivered using a series of easy-to-follow video lessons that show you step-by-step how to use tools like Helium 10 Xray, Blackbox, Cerebro, and Magnet.

Learn More About Helium 10 Academy

How to Create a Free Helium 10 Academy Account

Let’s start with some good news.

Even if you don’t have a Helium 10 subscription, Helium 10 Academy is completely free!


You can enroll here: Helium 10 Academy  and sign up for your free account.

How to Navigate Helium 10 Academy

Once you’ve created your account and logged in, you’ll get access to all the modules.

Helium 10 Academy Dashboard features

Lessons are organized into 6 categories named as:

Product Research
Keyword Research
Listing Optimization

When you select a category, you’ll be shown a list of course curricula for that category. You can see in the screenshot below the Keyword Research Category and the available lessons.

Helium 10 Academy Lesson Structure example

Most of the content is in video format and you can pause and replay as often as you like.

When you’re completing a lesson, you can navigate to the next lesson or any other lesson by using the left-hand side panel.

Helium 10 Academy Platform Navigation Instructions

The Helium 10 Academy platform is easy to use and will record your completed lessons and progress as you go. The lessons can be taken at your own pace, and you can refresh your memory by re-doing lessons at any time.

Helium 10 - amazon listing software

How Long Does It Take to Complete the Academy?

The total time to complete Helium 10 Academy will depend on your own personal goals.

The Academy has over 100 videos, plus written lessons, course notes, activities, and quizzes.

To become an expert user Helium 10 recommends, 1-2 hours a day, five days a week for 4-6 weeks. So, a total of around 40 hours to become fully proficient.

That’s a decent investment of time and you’ll want to know that the effort is worth it. So, let’s now move on to what you can expect to get from Helium 10 Academy.

Learn More About Helium 10 Academy

What You Can You Learn from Helium 10 Academy

Helium 10 is a powerful software suite and even though it’s reasonably intuitive, there are some key skills needed to unleash the full power of the tools.

Helium 10 All Training Categories

If you want to use the software to its full potential AND use the tools to make a real difference to your Amazon business, the Helium 10 Academy course is a good place to start.

You can expect to get:

Thorough training on all the Helium 10 tools.
Expert user hacks to perform basic to pro tasks.
Study notes and video tutorials.
Amazon Key Terms.
Quizzes and tests to check your knowledge.
New content and updates on a regular basis.

In addition, you will learn how to become a better Amazon seller with key modules and lessons that include:

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How to use the tools for product research to find viable products to sell.

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Finding high volume and highly relevant keywords.

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How to build powerful listings that improve Amazon Best Seller Rank (Amazon BSR).

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Discover how to optimize and automate your PPC campaigns for increased traffic and sales.

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How to build landing pages and a sales funnel.

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The essential maintenance tasks that will keep your Amazon business in check and defend it from fraud and Amazon hijackers.

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Tracking of competitors, keywords, ranking, and financial parameters.

After completing Academy, you will know how to use the Helium 10 suite of tools but will also have learned how to implement these tools into your Amazon business and strategy to reach your goals.

Helium 10 - amazon listing software

Is Helium 10 Academy Worth It?

The Academy training will show you HOW to use the tools and WHAT you can do with them to give you a competitive edge.

For example, if you want to learn how to use:

  • keyword research to find products in high demand, or
  • Review Insights to help you find the best variant or
  • Frankenstein to find nested keywords,

AND MORE, then the Academy training and Helium 10 Pro Training videos will help you do all those things.

If you’re planning on being a serious Amazon seller, taking on the competition, and building a solid income, then the 40 hours of training is more than worth the effort and time to set you on the right path.

What’s the Difference Between Helium 10 Academy and Pro Training Videos?

Helium 10 Academy and Helium 10 Pro Training promote the same goals:


Helium 10 Academy is a series of training lessons that form one course: Helium 10 Academy. You can only access the Academy platform using your account login details and your progress is tracked.


Helium 10 Pro Training are individual instructional videos. These videos are used in the Helium 10 Academy but can also be found on the Helium 10 Help Center and YouTube.

Learn More About Helium 10 Academy

What Other Amazon Seller Training Is There?

There are dozens of Amazon FBA training courses. Some of the best will provide comprehensive education for launching through to scaling a successful Amazon FBA business. Different providers teach different strategies. If you know your long-term goals, then look for a course that aligns with your strategy.

I’ve put together a list of free Amazon FBA courses that may be of interest.

If you want to stay within the Helium 10 ecosystem, then I recommend Freedom Ticket by Kevin King.

Kevin King Video Lecture

Freedom Ticket is step-by-step and teaches you basics through to advanced Amazon seller skills.

Kevin King’s Freedom Ticket is perfect if you want to build a private label brand and strategically prepare your business for exit.  This model has the potential for significant upside, but it takes time and commitment. It’s not a get-rich-quick scheme.

If you subscribe to any Helium 10 paid plan, then you get Freedom Ticket included. Otherwise, it costs $997 for lifetime access.

What Other Helium 10 Training Is There?

There are several free training resources that are available through Helium 10:


Helium 10 Blog – This is very thorough and comprehensive and covers Helium 10 tools, Amazon selling, and Walmart selling as well as other more general eCommerce topics and platforms like TikTok Shop.


Project X – You can follow with an actual product launch strategy


Serious Sellers Podcast – Hundreds of episodes interviewing real Amazon sellers and tackling some of the complexities of Amazon selling.

how to find trending items on amazon

My Final Thoughts

As far as training courses go, I have to give Helium 10 Academy a thumbs up. The course offers comprehensive training and resources that are clear to follow, convenient to use and it doesn't disappoint.

The Pro Training videos are easy to watch and the presenters and expert users go the extra mile to put the training into context and explain beyond the technical aspects of the software.

Using these videos you can learn how to create effective strategies for product selection, keyword research, product listing, advertising, ongoing operational management, and more.

If you've never used Helium 10 before then this training is not to be missed!


Helium 10 Academy is completely free and includes training on how to use the Helium 10 suite of tools and how to implement those tools into an Amazon FBA business. You can also opt to do further training and learning to help support your seller journey.

Going through the training will take about 40 hours but will undoubtedly save you time, effort, and possibly money in the long run!

Learn More About Helium 10 Academy

A quick note from Hustle Life

At Hustle Life we love bringing you well-researched content to help you online side hustle grow into a thriving business. So that we continue to create great content without opening the site to annoying advertising, we accept affiliate payments. Thank you for using our Helium 10 affiliate links.

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Jessica Clark Amazon FBA Expert

Jessica Clark has a passion for all things eCommerce. She’s always learning and adapting to find efficiencies and to stay competitive in a fast-paced sector.

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