In this article we look at the Helium 10 pricing plans. This is a detailed review covering the following topics:
What is Helium 10? Helium 10 is like a superhero selection-box for people selling on Amazon.
It's a complete bundle of powerful tools all in one place, helping sellers boost their Amazon game. Helium 10 does it all:
What is Helium 10 used for? It is the go-to for serious Amazon sellers, providing essential data and tools to be competitive in the world of Amazon FBA. Eager to find out more? Then read my Helium 10 review article.
Before considering Helium 10, you might be asking yourself, "Is Helium 10 Worth It?"
If you need help to grow or automate your Amazon business, then Helium 10 can help you. As to whether it’s worth it then you need to consider everything that Helium 10 can do to support your Amazon business.
The standard Helium 10 pricing plans are:
If you want to cut the cost of Helium 10 then there is also a Helium 10 free trial plan that I discuss later in this article.
The first of the Helium 10 plans is the Starter Plan at $39 per month.
This is a great plan for getting your feet wet without taking on a hefty software subscription.
The Helium 10 price for the Starter Plan is $39/month. Making this initial software investment affordable and it gives you a leg up to start selling on Amazon.
There are several tools that are not included in the Starter Pan. However, I think the following is a list of tools that could be useful to a new seller.
Unbeatable Value: This base-level plan is a great way to test the software at a low entry cost. It’s a month-by-month subscription, so you have no long-term commitment to ongoing and expensive software costs.
Access To a Range of Tools: Even though some of the tools are limited access, you get access to a broad range of tools to cover multiple important tasks. As a beginner you need to focus on finding winning products, getting ranked and beating competitors. The Start Plan tools will help you achieve this trifecta.
Best In Class Training: You also get access to Freedom Ticket. This is Kevin King’s step-by-step course for Amazon sellers. I think that this training alone is worth the $39/month! Even if you don’t intend on using Helium 10, I would recommend a new seller sign up to the Starter Plan just to do this course!
Limited AMZ Keyword Research: If you want to drive traffic to your product listings then you need ranking keywords. The limitations of the Starter Plan make it so you can only use the keyword tools sparingly.
For example, you get 5 uses on Xray which means you have to be very targeted in your research.
If you only have one or two products then you probably won’t miss these tools, but as you grow your business, you’ll need to consider more automated management. These tools are available but at an extra cost. You’ll need to Plan Up!
The Helium 10 cost for this plan is $99 per month. For this price, you get access to most of the tools even though there are still a few restrictions.
This plan is suited to a growing Amazon business with multiple products.
Still Good Value: For $99 per month, most the key Helium 10 features have been included. Meaning this is a complete end-to-end Amazon seller experience with no other paid tools needed.
Access to Helium 10 Dashboard Insights: This is the ultimate seller’s data control center. With this tool, you have oversight of up to 20 product listings for sales analytics, and performance metrics.
The Dashboard gives you real-time access to the status and health of your Amazon business. Access to this Amazon seller tool is an important addition to the Platinum Plan and will help you fortify your Amazon business.
Walmart Seller Tools: If you want to expand and sell on the Walmart.com marketplace then you can make use of the Helium 10 Walmart tools. These are included in the Platinum Plan!
Manage 20 Products: This plan allows you to effectively manage 20 products! If you have 20 products, then your Amazon business is really ramping up and that’s a decent size portfolio being maintained under an affordable mid-tier plan.
No Refund Genie: In theory, if you have 20 products and a strong Amazon business, then you will be dealing with a certain volume of refunds and other "issues".
For example, occasionally Amazon FBA gets it wrong and may miscalculate freight costs or damage your goods. They don’t always automatically refund for these mistakes. Instead (a lot of the time) sellers need to make a request.
Refund Genie takes care of the tracking of these issues, so you can extract a report and send it to Amazon for a refund. It is a time-saving and money-saving tool.
If your Amazon business has become a force of nature and you’re making a substantial online income, then the Helium 10 Diamond Plan is the right package.
The Helium 10 price per month is $279. This is a decent ongoing investment. So, let’s take a look at what you get!
• Advanced PPC Training
• Exit Strategy Training
Fewer Restrictions: Under the Diamond Plan you get access to ALL the tools with usage limits up to 1000 products!
5 Users: With an Amazon business that requires the Helium 10 Diamond Plan you will likely have a small team or at the very least a VA to help with routine tasks.
Singular access and singular workflow are too restrictive and could end up costing you money. Having multi-user access is a winning feature!
Advanced Seller Training: PPC training is essential for all advanced Amazon sellers. These additional Helium 10 benefits are included in the Diamond Plan, so you get access to step-by-step training to understand how large brands maximize ROAS on Amazon.
Refund Genie: If you have a large Amazon business then tracking your refunds can become overwhelming. Fortunately, the Helium 10 suite includes Refund Genie to help you identify the refunds due to you. Many users claim that this functionality alone is worth the Helium 10 subscription since it can help them reclaim thousands in ‘lost’ refunds.
Limited Alerts: The Alerts tool is limited to 200 products. Given that you can effectively manage 1000 products under this plan, this limit seems overly restrictive.
Want to know how to find best-selling products on amazon for free?
The Helium 10 team offers a free plan with limited access to give new users a taste of things to come.
You can use many of the features but for limited uses. This is a perfect place to see if the Helium 10 Amazon keyword research and product research tools are right for you.
There are several add-ons as well and custom enterprise solutions for large brands and agencies:
You can manually bolt-on features to your current package. This can be done at the time of starting your Helium 10 subscription or at any time after. Add features such as:
Helium 10 Elite, an exclusive seller training & networking group.
Automate PPC campaigns with the Adtomic
Track your competitors using Market Tracker 360.
‘Contact Sales’ to Supercharge your brand with advanced and elite software options.
There are a few ways to get a good deal on Helium 10.
The Helium 10 Free Trial Plan is a good way to get started for Free.
Pro Tip: You can use this free plan while you go through the Helium 10 Academy Training. The academy videos show you how to use Helium 10 which will take around 50-60 hrs to complete. This is the Helium 10 for Beginners course. So, it’s a good idea to save some money and make use of the free plan while you’re learning the ropes.
The Free Helium 10 Chrome Extension offers an array of AMZ tools for your product and keyword research AND can help you source an Alibaba supplier.
Want to know how to find trending products on Amazon? Use the Chrome extension! It’s one of the best AMZ tools and it’s free. You can do initial research using the tool but for some of the search types, you’ll only be able to run a limited number of queries.
See the example search (in the image below) where I searched for ‘dash cams’ and found 22 products and verified Alibaba suppliers:
This was all at the click of a few buttons. There is no way I could do this kind of product and supplier research on my own!
See what other features the Helium 10 Free Chrome extension has to offer, as well as a couple small limitations.
The best way to get even bigger discounts is to pay upfront on an annual billing cycle.
If you opt to pay annually, you get treated to huge discounts of up to 25%!
But remember! Only pay annually if you are confident that you are sticking with the product for the next 12 months.
Get 10% off for life! Upgrade your plan for this special discount (limited-time offer). Use our exclusive Helium 10 coupon code at checkout: THEHUSTLELIFE10
Get 20% off any plan for the first 6 months (limited-time offer). Use our exclusive Helium 10 coupon code at checkout: THEHUSTLELIFE6M20
Click on the button above.
You will be directed to the Helium 10 Website
Select the discount offer of your choice
You will be taken to a sign-up page.
The pre-selected plan is the Platinum Plan. If you proceed, then the coupon code will be automatically applied.
But if you prefer to choose the Starter or Diamond plan then you can change plans by selecting ‘Return to Pricing Page’. See the screenshot below.
At the pricing page you can now manually add the coupon code and select your chosen plan. See the screenshot below:
The Helium 10 plans are designed to suit different businesses. The best deal is the one that suits your business and needs:
Get a taster. A limited-use plan so you can practice while you’re learning to use the software.
Kick-start your new eCommerce business with the base plan. Get limited access to AMZ tools for product and keyword research and start your learning journey with Freedom Ticket. It’s a cost-effective way to get the ball rolling.
If your Amazon business is starting to grow and you’re finding the Starter Plan is too limiting then it’s time to take your next big step with the Platinum Plan. Gain access to powerful research tools, manage multiple products, and streamline operations with automations.
The Platinum Plan can only take you so far. If you’ve grown your product portfolio or have fierce competitors, then the Diamond Plan has it all! Not only can it help you create a (semi) automated money machine, but you’ll also reap the benefits of staying ahead of the competition to create sustainable income and a saleable business.
When you need a more customized set of tools to help skyrocket your business.
In this article, I've reviewed the 2023 Helium 10 prices and plans and provided a detailed review of the features of each plan. I’ve also shared how to get free access and the best ways to save money on a Helium 10 subscription. Now all that’s left to do is for you to decide which Helium 10 tier fits your needs!
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Jeremy Harrison started this blog to share his journey and encourage other ambitious solopreneurs. He shares his highs and lows from experience with Amazon KDP, affiliate marketing and eCommerce.
The Helium 10 free account has no expiry date. However, there are limitations set on the account. Once you’ve used your allowance then you’ll need to upgrade to a Starter or Platinum plan.
Yes, you can expand beyond Amazon and reach more customers on Walmart.com using the Helium 10 keyword and product research tools.
These extra Helium 10 benefits are available on the Platinum and Diamond plans.
For a more complete end-to-end software solution for Walmart third party sellers consider WallySmarter. If you want to sell online as a Walmart 3rd party seller, then this is the tool that uses a proprietary algorithm with THE most accurate data. Read more about WallySmarter in our article.
Helium 10 offers an unconditional 7-day money-back guarantee. This is applicable to the first charge/payment only.
After the first 7 days, you can cancel your plan and won’t get charged at the next billing cycle.
The Helium 10 Diamond plan comes with multi-user access. Lower tier plans come with one user access log-in. This can be shared but means that only one person can be logged into the account at any one time.
You can connect to Amazon inside the main dashboard OR use the Helium 10 Chrome Extension
If you want to upgrade your Helium 10 account, it’s simple.
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