Helium 10 Pricing [2020]

June 15, 2020

helium 10 pricing

If you ask Helium 10 users, they would say it is like a magic window between the world and Amazon, completely changing their perspective in starting an Amazon FBA business because it’s a clear, powerful, and straightforward software for sellers.

Whether you’re just starting your eCommerce business or already started with Amazon FBA, you want to feel the same way as what other users did. Humans have been using tools to process things efficiently.

From stone, copper, iron, and now Helium 10. So what exactly is Helium 10 and what can it do for you? What makes it relevant to your Amazon FBA business? Most importantly, the Helium 10 pricing based on the plan it offers. Dig in and be informed!

What is Helium 10?

Insanely Powerful Software Tools For Amazon Sellers – that’s how Helim 10 brands itself. “10” because it offers ten tools to help your eCommerce business, but now it has more than 10 tools on its array. It covers every crucial aspect of your Amazon business so you can upscale and decide what’s better for your business.

Below are the complete line-up of Helium tools and what it does:

Black Box

An extensive product research tool that yields advanced product results in just seconds.


Narrows down your product niche to reveal crucial and highly-accurate market data such as estimated monthly revenue.

Review Downloader

For valuable customer insights to help you create products that are better than your competitors.

helium 10 product research

Inventory Levels

Allows sellers to see how much inventory other sellers have in stock and to capitalize on the competitor’s low inventory levels.


Quickly analyze products to determine sales strategies based on seasonality and to better plan for revenue fluctuations and cash flow decisions.

Profitability Calculator

Make essential pricing decisions by uncovering vital net profit or loss results based on cost factors in your Amazon business.


Keyword aggregator to uncover additional search terms to improve your product listings chances of showing up in the search results.

helium 10 keyword research


Powerful reverse ASIN lookup tool that uncovers your competitors’ keyword strategy for both organic and paid searches


Optimize your listings content so that your products are primed to attract more customers and sales.


A keyword processor that allows you to take thousands of keywords and process them into cash-generating keyword lists in a matter of seconds.

helium10 listing optimization

Index Checker

Quickly verify that the best keywords to your listings’ frontend and backend are indexed (seen by Amazon), ensuring your listings’ complete optimization.

Keyword Tracker

Allows you to optimize keywords and visualize how changes affect your product listing ranking for your chosen keywords.


Easily reference your sales trends day to day, week to week, and year over year so you always know where your business stands revenue and tax-wise.


Prevent fraud and other unintended listing changes by monitoring your chosen ASINs 24/7.

Inventory Protector

Limit the number of units of an item that buyers can purchase at one time, protecting you against lost sales from clever coupon code stackers who may clean out your inventory.

Refund Genie

Locates your non-reimbursed lost or damaged inventory that must be reimbursed by Amazon.

helium10 analytics and alerts


Customizable email autoresponder that automates your customer service process.


Drive external traffic from social media, paid ads, and more directly to your product page with easy-to-build, conversion-optimized, product landing pages.

ADS Beta

Run PPC campaigns like never before with smart bid suggestions and instant campaign management.

Mobile App

Receive instant notifications of any suspicious account activity and quickly see your profits at-a-glance.

Market Tracker

Visualize your market health with easy-to-read analytics, insights, and rankings in one clean, simple dashboard.

Whew! That’s a lot of tools! That makes Helium 10 very impressive.

It’s like having a construction team with a complete set of tools and equipment. Any change in the market, Helium 10 has a tool to offer so you can adapt.

Now, depending on your budget and market plan, Helium 10 offers different plans to assist you.

What Are The Different Helium 10 Plans?

Helium 10 pricing

Need the flexibility to work around on your market plan and achieve your goals depending on your budget? Helium 10 will grant that wish!

Currently, they offer the following:

They even offer an Ala-Carte plan. Helium 10 tools pricing ala-carte will range from $17 – $97 per month.

To help you decide better which plan to use, let’s discuss them in detail.

Helium 10 Free Trial

If you want to test the waters and get your feet wet, the Helium 10 Free Trial or also known as the Free Plan is perfect for you.

Don’t get frustrated by its limitations after using it for a time and learning to love it, it is free after all.


Not bad for a free plan right? It gives you more than just a preview of what you can expect with a paid plan.

If you’re ready to step up, then you can upgrade to the Platinum Plan.

Helium 10 Platinum Plan

At $97 per month, it gives you a lot of extras of what you already liked with the free plan.


Full access sounds better than 2 uses per day, right? Especially with Cerebro, because you always want to be ahead of your competition because it will produce a high-volume search for certain keywords.

Helium 10 Diamond Plan

Great! Your eCommerce business is expanding and you want to use Helium 10 with more benefits and features.

The Diamond Plan at $197 per month will be your best friend. It gives you more room to work versus the Platinum Plan.

This will give you the full functionality of the Helium 10 suite.


The multi-user login is indeed a great bonus feature. So even if you’re away on a vacation or an important matter. Your staff or virtual assistant can keep the business running in good condition!

Not bad for $197 per month.

Helium 10 Elite Plan

The mother of all plans, at $397 a month.


The Elite Plan’s selling point is the bonus features. You’ll get access to exclusive content other plans can’t. You’ll get to learn valuable selling skills, winning formulas to success, and that’s just the tip of the iceberg.

Now that we’ve covered all the plans available for you, which Helium 10 plan should you get?

What will be your deciding factors?

Which Helium 10 Plan should you get?

We can’t give you a definite answer, because it all boils down to you and how you will run your business. Helium 10 is an eCommerce tool that has features that can fit any business model.

helium 10 pricing plans

Let’s get a rundown of all the plans to help you decide which plan to get.

Amazon sellers who are currently using other eCommerce tools use the Free Plan for comparison. It is a great option as well to get a taste of the product without any financial obligation.

The Free Plan is generous on so many levels even though it has its limitations. For example, the Magnet can only be used twice a day and can track 20 keywords at most.

But that’s enough to figure out if the service is right for them before selling money for it!

The perfect plan for beginners in the Amazon FBA business. The price may offset you but you get unlimited use of features like Trendster, Helium 10 Black box, and Magnet, with 5k emails monthly and alerts for 300 ASINS.

That’s great value for your money already.

This plan is for sellers than has been around the FBA business for quite some time now. But not limited to beginners with the budget to work on.

Use this plan if you sell multiple products under different categories. You get more from its features; track up to 5k keywords, 600 ASINS, and 300 indexes, automated 15k emails each month.

Platinum Plan and Diamond Plan combined with jacked up features. Including the 50k email address and the monthly training, Facebook group access, and in-person workshops.

Everything that a serious seller needs is in the Elite Plan. If you have the budget to grow your business fast, this one’s for you.

Check out our in-depth Helium 10 review, if you still need an extra hand in understanding Helium 10 and its features like product research, keyword research, index checker. A good material to check and digest for you to decide better.

Is Helium 10 Worth It?

The price of Helium 10 can be off-putting for you, but Helium 10 is totally worth it because it is a powerful eCommerce tool. You get to track how your business is doing and what your competitors are doing.

The market is ever-changing and you need a tool to adapt in every shift and turn. Helium 10 happens to have the features you need. So sit down and check the plans and its pricing, then side by side it with your business goals.

Helium 10 has something that fits within your market brief, making it totally worth it! To remove all doubt, why not use the Free Plan? No obligations.

Want to know more? Read on.

How to Use the Helium 10 Free Trial

What better to test the waters but to use Helium 10 for free. Of course, you need to create an account. You only need an email to sign up. The free trial is good for 30 days and that’s enough room for you to decide.

With the free trial, you’ll have limited access to the following features:

20 total uses

The best tool to use if you are looking for a product to sell. It will show results based on “competitors,” “marketplace,” “product targeting,” and “niche,” this will help you decide what is the best product to sell.

30 days of use

The tool to determine if the product you want to sell is seasonal or all year round. You can see various price points and volumes. You’ll see if your competitors drop their prices over time or during certain times of the year.

2 uses per day

A keyword research tool that provides the following information:

2 uses per day

This tool will produce thousands of keyword suggestions and how it is ranking based on the product you want to sell. You can also use your competitors’ products.

30 days of use

Cerebro’s buddy, it will manually clean up repeated and unrelated keywords.

30 days of use

Your product listing optimization tool. Very important for Amazon sellers.

6 total uses

Very important tool if your product is to be in every search results.

The tool craws Amazon and will tell you low-quality keywords that prevent your listing from being indexed.

Track up to 20 keywords

Your product, brand, and product descriptions are tracked by this tool.

Showing how well it is doing in terms of ranking for the keywords, so you can adjust your strategy.

Track up to 2 ASINs

This tool will notify you if someone is selling what you are selling or altering your listing to use it for themselves.

Full Access

Coupons drive sales but there will be buyers that will abuse the coupon’s power and empty your inventory.

The Inventory Protector will prevent that from happening.

Limited Use

This tool uses Amazon’s API and will alert you of instances where a refund is due.

It gives you a template that you can copy and paste, then fills in the blanks to email Amazon to demand your refund.

1000 maximum requests

It gives you access to market data like sales trends, revenue evaluation, and sponsored ad analysis depending on the product you want to sell.

This is an amazing Amazon product research tool.

Weekly updates

The tool shows the overall potential of your product, showing negative and positive aspects.

Amazing features for a free plan, right? What more can you ask for?

This is what makes Helium 10 loved by newbies and veterans within the eCommerce scene.

One of the most popular features of Helium 10 is the Xray, loved by a lot of Amazon FBA sellers. Can you use it for free?

Is Helium 10 Xray free?

helium 10 xray

X Ray is a Chrome browser extension.

Given that it is a browser extension, is it free or paid? As mentioned above, you can use it for free but limited to 1000 requests within 30 days under the Free Plan.

If you want to maximize its use, you need to upgrade to paid membership like the Platinum Plan or you can order it ala-carte for $17 per month, giving you unlimited access.

Helium 10 Pricing: Conclusion

Helium 10 is like Iron Man’s virtual assistant, Jarvis.

Helium will provide you with all the help you need to start your business or to improve your current business. You might find it expensive but why not consider cost versus savings?

Be a visionary and look at how Helium 10 can grow and keep your eCommerce business performing at its finest. A great tool for your money.

Utilize the Free trial to its fullest extent then decide from that point if your business needs to sign up to other paid plans. Especially for those who are just getting started with Amazon or working out how to get bigger and better sales.

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