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How to Use Helium 10 Review Insights: 5 Strategies to Sell More and Improve Amazon BSR!

by Jessica Clark | Last Updated: November 29, 2023
How to Use Helium 10 Review Insights: 5 Strategies to Sell More and Improve Amazon BSR!


Whilst Xray is the flagship tool of the Helium 10 Chrome Extension, I personally want to thank the Helium 10 team for creating Review Insights.

Review Insights is an absolute must-have and must-use tool. And it’s totally free! In this article, I explain:

What is Helium 10 Review Insights.
How to Use Review Insights.
5 Strategies I use to improve my listings, sell more on Amazon and improve my Amazon Seller Rank.
Why I rate this tool so highly.
How to get Review Insights for FREE.
And more.

What Is Helium 10 Review Insights?

With Review Insights (previously known as Review Downloader), you have a quick way to download Amazon product reviews in bulk so you can learn what customers are saying about your products:

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Positive feedback is an opportunity to leverage more sales.

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Negative reviews give you a chance to fix up common buyer issues quickly before they fester and pull a product ranking down.

Review Insights is also great for competitor research.  Which I will talk more about below.

Helium 10 - amazon listing software

How to Use Review Insights

Helium 10 Review Insights is accessed through the Helium 10 Chrome Extension.

Review Insights is one of the Helium 10 tools that doesn’t work on bulk listings. So, you need to have a product page open., before you can open Review Insights in one of 2 ways:


Directly from the Helium 10 Extension icon in the Google Chrome toolbar:

how to access Helium 10 Review Inisights

Using the Chrome Extension for Amazon you’ll see the Product Summary Widget on the top left-hand side of the product listing page.

where to open review insights in the helium 10 software

The Review Listings tool has a few tabs and filters to help you dig into the data.

helium 10 review insights setup features

The tool is simple to use, but I have 5 great strategies that I want to share so you can use review insights to improve your listings and sell more!

how to find trending items on amazon

5 Strategies - How to Use Review Insights to Rank & Sell More

I use Review Insights throughout my product life cycle. I believe it is an excellent supporting tool to do Helium 10 product research if you use the right strategies.

I use my Review Insights 5 Strategies to:

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Sell better quality products.

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Write customer-focused listings.

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Get more sales on Amazon and improve a product’s Best Sellers Rank (Amazon BSR)

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Reduce returns.

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Get better product ratings.

It creates a positive loop: Sell more to increase BSR. Increase BSR and sell more!

how review insights helps improve amazon bsr
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Let’s say you’ve identified a competitor’s Amazon top sellers in Black Box, and you want to start selling this item. Since it’s a new product for you, it makes sense to keep things simple and only sell one or two product variations.

Pro Tip: In Amazon seller language, each variation is referred to as a “child”. Fewer child variations mean you keep your inventory and operations simplified whilst focusing on quality. Once you have confidence in a product then you can add more variations and scale.

The ideal variation (or child product) is the one that’s selling the most.

But when a competitor has multiple variations of a product (e.g. color, size, etc.), it’s not easy to see which product variation is selling the most.

A quick fix to this issue is to use Review Insights. 


Open Amazon and find a competitor product.


Using the Helium 10 Chrome Extension open Review Insights


Select the Product Variations tab.

helium 10 review insights product variations selection

Extract to Excel to sort the data.

Using my pet niche, if I do this analysis on a competitor’s dog harness, I can very quickly find their best-selling variations based on their product reviews. See the below screenshot of my analysis results.

Helium 10 Product Variations Analysis

How else is this useful?

If I were a new seller wanting to reduce my capital exposure, then I could target only those higher volume variations. In my test example above that would mean I’d only have to get stock of small, medium, and large sizes in Black, Green, and Grey.

Using this Helium 10 hack I can keep my initial investment low whilst still reaching most of the potential customers.

Fewer Variations = Keeping it Simple = Time to Focus on Quality

helium 10 - best amazon keyword research tool
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The top phrases that show up in Review Insights are clues to what matters to customers.

In the screenshot below (using the same dog harness example) you can see how Review Insights has grouped together all the Top Phrases.

helium 10 keyword research top phrases example

If I dig further into these top phrases, it’s likely to give me some smart insights into customer reasons or needs when buying this product.

A clever thing would be to use these phrases in my product description. These are usually NOT keywords (so won’t show up as search terms). But they are important to a customer. 

This is an easy way to connect with a customer’s needs and improve buyer conversion rates.

Better Conversion Rates = More Sales = Better Amazon BSR!

how to find trending items on amazon
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In Review Insights using the All Reviews tab, it’s easy to filter for the low (1, 2, or 3-star) rating reviews to find customer pain points.

For example, when I run this tool on my dog harness example, then one common point of friction causing low star reviews, is harness sizing.

You can also use the Review Analysis tab to help with this analysis step.

strategy to improve your amazon best seller rank

So, using this data, I’d only sell a harness that has adjustable straps and I’d focus my product listing bullet points on harness sizing, providing full measurements and sizing charts.

The cherry on the cake would be to include pictures to help customers visualize the product sizing. See below example image below taken from an Amazon listing to help customers order the correct size.

how to sell more on amazon

Better Quality Products = Happier Customers = More Sales = Better BSR

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Let’s flip the coin for a second. Because it’s also important to look at positive reviews.

Using the All Review tabs, filter for the 5-star reviews. If you dig deeper into these reviews, you’ll uncover the main reasons why customers are buying a product and what means the most to them. 

Using the dog harness example, I’ve filtered for the 5-star reviews. In the screenshot below you can see how I’ve identified several key factors that I need to include in my listing description and image pack.

how to use amazon high ratings
Helium 10 - amazon listing software
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Using the All Questions tab you can uncover important customer needs. If there are questions being asked, then we can assume that the product listings are inadequate. If there are relevant and valid questions, then it’s easy to add the information to your listing.

Why I Like Using Review Insights

Why do I rate Helium 10 Review Insights so highly? Well, it’s simple to use and effective! Those are probably good enough reasons. But let me expand.

My goal as an eCommerce seller is to make money. BUT I value my customers. Using the above strategies with Review Insights, I can quickly get clarity on what matters most to my customers.

In most situations after using Review Insights, I’ve been able to serve my customers better by:

Sourcing and supplying quality products that outperform my competitors.

Improving my listing titles and descriptions to match with customer priorities.

Eliminating customer pain points with products that suit their needs better.

Answering customer questions in the description.

The outcome is that:

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Products sell more and perform better according to Amazon BSR.

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Better Amazon Seller Rank makes it easier to sell more.

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There are fewer returns.

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Customers have higher satisfaction and give better product ratings.

Now do you get how useful this tool can be?

how to find trending items on amazon

Helium 10 Review Insights Cost

Even though I’ve raved about Review Insights features, the BEST thing about this tool is that it’s totally FREE! Just download the Helium 10 Chrome Extension.

helium 10 chrome extension free download

Wrap Up

Using Helium 10 Review Insights you can see things from your customer’s perspective and use the intel to sell better and sell more on Amazon. It’s easy to beat the competition when you know how!

In this article, I’ve given you 5 reasons and strategies to use Review Insights. These are just some of the strategies Helium 10 is used for. Even if you don’t want to use Helium 10 for your other Amazon seller research, you can still access Review Insights for FREE using the Helium 10 Chrome Extension.

Helium 10 - amazon listing software

At Hustle Life we love bringing you well-researched content to help you online side hustle grow into a thriving business. So that we continue to create great content without opening the site to annoying advertising, we accept affiliate payments. Thank you for using our Helium 10 affiliate links.

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Jessica Clark Amazon FBA Expert

Jessica Clark has a passion for all things eCommerce. She’s always learning and adapting to find efficiencies and to stay competitive in a fast-paced sector.


Amazon Best Seller Rank - How Does it Work?

What is the Amazon Best Seller Rank meaning? An Amazon Best Sellers Rank (BSR) indicates how a product is selling compared to other products in the same category.

The Amazon BSR is calculated based on sales data.

Amazon’s Best Seller Rank will go up or down based on sales volume relative to other products in the same category.

It is in fact an Amazon top seller ranking.  With the top-selling Amazon products appearing in the Amazon Best Sellers list.

How to Get More Sales on Amazon?

Understanding Amazon Best Sellers rank is important for any Amazon FBA Seller. So, if more sales mean a better Amazon BSR, then how sell more on Amazon?

There are several main factors:

  • Sell products with demand. Avoid highly competitive products and niches.
  • Sell better quality products than your competitors.
  • Use keyword research to target customer searches.
  • Create customer-focused listings.

Targeting these things will help drive more customers to your listings and help to get more sales on Amazon.

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  • We don’t accept any payments to do review articles. Our opinions are our own.
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