Kartra has undergone a striking makeover; bringing a new look and feel to the portal. Most importantly the developers continue to push out enhanced features that add more value! In today’s blog post I am focussing on one of Kartra’s new standout features, the Kartra Webinar Tool, and how it can help online businesses reach more customers.
Kartra's new webinar feature is a cutting-edge tool, giving you the ability to:
The webinar feature is now fully integrated into Kartra so there is no need to plug-in a 3rd party software like WebinarJam.
Webinars have a multitude of applications, making them an invaluable tool for your online business. You can create Kartra webinar funnels as a way to capture AND convert warm leads.
The versatility of webinars allows you to offer them for free or charge for exclusive content, generate leads, engage with clients through live workshops, train employees, and onboard new hires.
To make things even easier Kartra has a number of pre-built webinar templates so you can create an attractive looking landing page to promote your webinar.
Kartra's webinar features are designed to take your webinars to the next level. You can set and configure the webinars to fit in with your needs and your branding:
Create pre-scheduled, ongoing, or instant events:
Add personalized logos for branding.
Choose between free or paid registrations.
Send event confirmations and reminder emails.
Configure live events with polls, product promotions, videos, slide shows, and file-sharing capabilities.
Share live event replays with your customers.
Create advanced automations (CRM interactions) based on your registrants' behavior, so you can send automated email campaigns as part of your Kartra webinar funnel.
Monitor engagement analytics during and after your webinars.
Kartra is a great platform with dynamic functionality. But even so, using Kartra for webinars requires preparation. Even professional public speakers wouldn’t dream of stepping out on stage without a written speech or prompts.
Here are my top 5 tips for getting organized ahead of time so that you present an organized, professional, and interactive webinar.
Slide Presentation: Create your slide deck in advance. Using off-the-shelf software like MS PowerPoint you can create slides with useful content to help guide your discussion.
If you’ve never done anything like this before, then consider using a pre-prepared webinar script template.
Files & Handouts: Upload all files to Kartra in advance. If you need to share content with your attendees, then you’ll look professional and organized.
Videos: With Kartra webinar you can play a video clip during your webinar. Set up your videos ahead of time so you can play them during your live broadcast with the click of a button.
Product Offer: With Kartra webinar you can set up an offer within your webinar that displays in the chat box. You can even add a countdown timer!!
Polls and Quizzes: These are great tactics to keep your attendees engaged. You can set these up in advance and run them at intervals throughout your presentation.
Webinars are one of the most effective ways to generate leads and build trust with your audience. To create high-converting webinars in Kartra, you need to create engagement. The structure of your content is an important factor. Here are my top five tips:
Compelling Title: Craft a strong, problem-solving title that builds excitement and encourages attendance. An example of a title could be:
Grab Attention Early: Start your webinar with a bang to keep participants engaged from the beginning. Add little teasers and remind them why they’re here. An example of an attention-grabbing opener is:
Deliver Value: Provide valuable content that showcases your expertise and builds trust. Taking time to explain the detail so that they can see you have some authority on the topic area.
Strong CALL TO ACTION: If you’ve implemented steps 1-4 in a way that relates to whatever you’re promoting, then you can easily guide your audience to the call to action (CTA). The CTA can be downloading a resource, booking a demo, starting a free trial.
Or if you have a great offer, then you can move straight to making a purchase.
Follow up: If your attendees have agreed to be added to your email list then you can continue to keep the momentum going. Send post-webinar emails to nurture leads and encourage further engagement. It’s also important to just say thank you for attending or for making a purchase.
The Kartra webinar tool is included in the Growth and Professional Kartra Pricing Plans.
Kartra Starter Plan users don’t get access to this feature.
If you want to learn a lot more about Katra, then read our review article for a comprehensive overview of all the main Kartra features and pricing.
The Kartra webinar tool is a powerful asset for online businesses, allowing you to connect with your audience, generate leads, and establish yourself as an authority in your industry.
With Kartra's feature-rich platform and my tips for creating engaging webinars, you now have everything to add webinar funnels to your sales conversion strategy. So, are you ready to unleash the potential of Kartra webinars for your business? It’s never too late to start with Kartra!
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Matthew Carter is our Hustle Life funnel building go-to-guy. His expertise across Kartra, ClickFunnels, and Leadpages has proven to be an invaluable resource!
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