Kartra Review [2021]

by Jeremy Harrison | Last Updated: May 7, 2021
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Kartra is touted as the hottest sales funnel builder since Clickfunnels. But does it live up to the hype?

Try Kartra for 14 days for $1

Kartra offers an easy way to set up sales funnels and other marketign software.


You get a lot out Kartra even if it isn’t the cheapest options.

Ease Of Use

Kartra is one of the easiest sales page builders around.


Kartra’s support is one of the best in the industry.

Kartra Pros
  • NO coding skills needed
  • Support is available 24 hours, seven days a week
  • Easy to learn
Kartra Cons
  • Tiny Kartra logo appears at the bottom of emails.
  • New features added often-can get confusing
  • Not a lot of Integration selection

Here’s what you need to know before using Kartra…

When it comes to making conversions and decreasing the number of bounces that I have on my page, I was not always an expert.

Granted, we do not struggle with that as much as we used to, and I have great strategies on how to avoid that nowadays that I have learned over time.

But I could have learned that a lot faster had I known about this program-and thus, I encourage you to check out our Kartra review.

What is Kartra?

This is an e-marketing platform whose owners proclaim that Karta is a real maverick when it comes to e-commerce. It has a combo of marketing and e-commerce tools all neatly packed into one excellent software program that will aid you in centralizing your site’s operations.

Kartra is brand-new in terms of other Sales funnel software products, having only launched in 2018, but has already impressed in its short amount of time

The founders, by the names of Mike Filsaime and Andy Jenkins, originally wrote the software for their own business, but recognized it could be a real money-maker and marketed it to the rest of us.

The tool that everyone compares Kartra to is Clickfunnels. Both programs are a complete  “all-in-one” marketing software when it comes to building your online presence and building landing pages that convert.

You just need a few mouse clicks and some dragging and dropping, and you suddenly have a clean page that helps your visitors stay a little longer and (hopefully) buy!

How much does Kartra Cost?

You can try Kartra for 14 days for $1, after that there are a few different plans you can choose from. 

Starter – $99 per month or $89 per month (yearly). This plan provides you with 20 different e-commerce products, the ability to create 100 pages, 15,000 emails, and up to 2,500 contacts, and more.

Silver – $199 per month or $149 per month (yearly). This plan comes with the ability to sell an unlimited number of products, create unlimited pages, 125,000 emails, up to 12,500 contacts and more.

Gold – $299 per month or $249 per month (yearly). This plan provides you with the ability to sell unlimited different products, create unlimited pages, 255,000 emails, and up to 25,000 contacts, and more.

Platinum – $499 per month or $379 per month (yearly). This plan provides you with the ability to sell unlimited different products, create unlimited pages, 500,000 emails, and up to 50,000 contacts, and more.

Diamond – $699 per month or $519 per month (yearly). This plan gives you the ability to sell unlimited different products, create unlimited pages, 1,000,000 emails, and up to 100,000 contacts, and more.

What makes Kartra Different from Other Tools?

The Kartra platform allows you to get many tasks done quickly and easily since all of the tools are provided to you in one convenient location.

You can use Kartra to earn money by making sales without having the hassle of needing to deal with lots of different provides. That is the major benefit to using Kartra and your main goal.

Thinking in reverse is the best way to achieve this goal.

If selling product A is your goal, then you will need to consider all of the different steps involved in selling this product (the funnel, your sequence of emails, listing, tagging, and all of the automation necessary to achieve your goal).

So for the sake of our discussion, let’s assume that your funnel process looks like the following:

  • Squeeze page
  • Confirmation opt-in page
  • Sales Page for Product A
  • Thank-you page for the purchase page (along with leading listing/tagging, automation and email sequences that occur in the middle of this process)

In a majority of cases, the thank-you page is the final step. If you follow the advice of Kartra, you will start to build your funnel from that point until you get to the squeeze page (which is the first step in the process).

While you can use the Page Builder to create aesthetically pleasing pages (there are numerous templates that can be used in case you are that creative) and link them.

You can also get your marketing automation set up for the leads that you will be capturing. You can do all of this using Kartra.

That is the power provided by “Kartra’s difference.” It is goal-oriented (sales) since everything occurs in one place instead of having to jump around to different platforms and getting stressed out if something doesn’t work the way you originally intended it to.

Learn more about Kartra

What can you Replace using Kartra

One of the best selling features of Kartra is that you can replace many different tools, including email marketing with a single tool.

Most sales page builders like Clickfunnels only includes email marketing service at the higher end price point. However email marketing is included in Kartra’s base plan.

Here is a list things Kartra can replace:

  • Membership Platforms
  • Checkout Platforms
  • Domain hosting provider
  • Sales Analytics 
  • Email Marketing platforms (automation, listing, tagging, emails)
  • Email host provider

Kartra's Key Features

In the following sections, I will be discussing some of my favorite capabilities of Kartra, which will allow you to successfully launch your campaigns!

Scale Your Business With Affiliates

There is an Affiliate Program Management system built into the Kartra platform.

You can create a JV promotional and affiliate page, and have your affiliate signup process integrated directly in the page.

You can also screen potential affiliates using a mandatory terms and conditions section and customized questionnaires.

The tool also makes it possible to manage w8BENs and W9s (if necessary) and approve and review affiliates easily, assign lists and tags to them when they sign up for your future promotions and provide them with a login and their affiliate link so they can get started..

Here Are Other Things You Can Do With Kartra:

  • Set your commissions by percentage or dollar; by individual affiliates, by all products or product ranges, and by the product
  • Set your payment milestones and sales threshold milestones
  • Pay commissions on new mail subscribers in addition to sales
  • Pay your commissions by Braintree, Authorize.net, Stripe, or Paypal

Check out this YouTube video to learn more:

Kartra's Professional Membership Builder

The membership builder is definitely one of my favorite Kartra features. 

It offers the following benefits: 

  • Intuitive and very easy to use membership to build content 
  • Use membership to deliver your products to enhance your customers’ experience
  • Various membership access levels can be granted
  • Passwords can be generated automatically and delivered to users securely via email
  • Memberships can be used to charge a subscription-based product 
  • A membership portal can be created very easily for users and your payments can be set to charge by monthly installments, per month, or once-and-done basis. You also can grant free access.

A user login is generated automatically by Kartra (which is the member’s email) and an auto-generated high-security password (which grants the new member access). This information is all delivered to the member automatically. 

Memberships can be used to deliver products. You also can sell a membership that grants access to the content that you have for sale. 

That looks a lot better than simply giving a google-drive link after the purchase for delivering your digital product. 

Each of the membership portals currently has 4 access levels. You can name them whatever you wish and that will allow your customers to be able to access whatever content you would like them to have access to.

kartra logo review
Create, market and launch online without hiring a team of copywriters, web developers, designers or system integrators!
Try Kartra for $1

DFY Templates and Drag and Drop Builder

It is completely unnecessary to hire a web designer (anyway, people care a lot more about the value that you are sharing with them than what it looks like) 

There are tons of templates provided by Kartra for you to choose from to get your funnels built quickly. 

After you choose your template, you can use the drag and drop builder to design it the way you want it. It comes with various functionalities which makes the process very easy and convenient. 

What really caught with Kartra, and is what I look for in any landing page builder is 100% mobile responsive feature.

After all, did you know that over half of searches today are performed on mobile devices?  Kartra will make sure you’re not missing out!

Your landing page is your brand’s online face. Make it look great by making it your own. Whatever colors, fonts, or logos you want, you have the flexibility with Kartra

And if you need some inspiration, there are 500 plus page/section templates.

Email Automation

Automations are one of Kartra is strong points. All your emails can be automated since it is all in one place. This means that there is a bit more work to set up, but less work for you later on.

Kartra Training

Kartra has an education portal called Kartraverse were you can access their training.

Kartra Academy

This learning platform allows you to learn everything you need to know on how Kartra can be used for setting up your funnels, along with plenty of tips and information on online marketing frameworks and training (such as Billion Dollar VLS, a Frank Kern Masterclass).

It is very useful and absolutely brilliant.

As of October 2019, there are the following sections available in Kartra Academy:

Jump Start: this includes everything from setting an affiliate site up to building a page.

Done For You: an overview of Done-For-You campaigns that are available for you to use.

Strategies: I really like the Behavioral Adapted Marketing tips and campaign tactics

Webinars: If you use webinars in your campaigns now or planning to use them in the future, then this section is very useful

Masterclasses: Features Frank Kern and Andy Jenkins, CEO of Kartra.

Kartra Kartranaut Training

This is a comprehensive overview of the features offered by Kartra and how to use them effectively.

To be fully transparent and honest with you, I fond the platform really easy to use and have not gone through the training.

However, if you think it might be useful to go through it step-by-step, then it could be very helpful.

Easy Integration

PayPal. Stripe. Zapier. Google Calendar. These are just a few of the apps many of us are using in our day to day business, and Kartra didn’t slow down. After all, how many times have you lost a sale simply because the preferred payment method for that customer was not available?

I can honestly say after integrating with PayPal and Authorize.net I saw an uptick in my own sales, but I digress.

And remember how we stressed the importance of mobile usage earlier? Well, Kartra has what you need in order to get SMS campaign info out to your users.

By making use of Twilio, Plivo, and Nexmo, your clientele is always notified of a new event or campaign that you’re running. And on that note, make sure you keep customers in the loop about your events-you can make use of Kartra Calendars which are engineered to sync with Google Calendars. There will be no FOMO so long as your business has Kartra.

And don’t think they forgot about email, either – Kartra has mass email SMTPS that get your mailings out to users who can’t wait to read it.

 ElasticMail, SendGrid, and Postmark plus MailGun are all easily integrated. I noted that MailChimp was not listed, a slight disappointment.

Video Hosting Included in Kartra

I think it goes without saying that video marketing is hugely important.

After all, it claims a huge part of web traffic (over three-quarters), increases your conversions when you embed them in your landing pages, and aids nearly ALL consumers in choosing to make a purchase. 

That being said, what can we do so much when it comes to videos with Kartra! 

Firstly, I love the watermark branding because we all know that there are many thieves out there who might try to capitalize on your hard work. This feature alone could earn you hundreds-nobody can copy and sell a product YOU created as their own.

The look and feel of your videos are yours to decide. You can also easily embed the video or have it go inside a pop up that plays while your visitor scrolls.

And if you are running a teaching program or webinar, you can make it, so the next video plays without stopping. This is just perfect for training videos, too.

And of course, everything is optimized for all devices. That’s something to smile about.

What do other People Think of Kartra?

Now that you are familiar with some of the great features to enjoy with Kartra, get ready to see what other experts and users have to say about this program.

 Let’s see what other people think of Kartra:

 "I’m saving over $800 per month...not concerned about Hackers breaking into my WordPress memberships or Members NOT getting their login credentials…"

Guy S
Kartra User

 "Kartra has everything I need to market my life coaching and eliminated the hassle and expense of working with multiple apps and software."

Laura N
Kartra User
Learn more about Kartra

What to Know before you Buy Kartra?

A site like Kartra is there to help you manage your business and do it all in a way that is easy and set up for beginners to achieve success.

However, it’s not all perfect, and there are some things you should know before you dive into setting up your membership.

This is for those people who are ready to start or enhance their own business working over the Internet. For those of you who work on the ‘Net as a secondary job, such as a freelance writer or video editor, this may be a bit much.

After all, if you do these as a secondary job or just for spending money, the pricing even for the basic plan can be a bit too much.

And don’t think that purchasing this program is going to make your business an overnight success instantly.

The fact of the matter is that many of us will lose money during our first few years running our own enterprise, and it’s going to take lots of hard work and dedication in order to make your business a profitable venture.

If you are still interested in affiliate marketing and earn some money by way of affiliates, perhaps seek another avenue so that you do not have to spend money on programs like Kartra.

For instance, you might start an Instagram page and try to gain some affiliate money through that. This way, you don’t have to spend heaps of money on a program that may not be right for you and you can learn the ropes and decide if this method of work is right for you.

In sum, I am stating that you should be cautious about subscribing to Kartra: consider reading reviews and seeing what others do to see if you fit the customer demographic if you’re not certain.

Some of the clientele we read about are online entrepreneurs, e-learning pros, and other assorted small business owners with anywhere from 1-10 employees. Be sure this is the right program for you before committing.

Kartra Alternatives

Kartra is not the only online sales page builder out there; there are a couple of others that we would like to compare in terms of what they can do, their pricing, and of course their features.

We will take a look at two comparable products.

Clickfunnels and Kartra: Comparison

Clickfunnels is a sales funnel and landing page program that aids solopreneurs and small business owners all the way to larger enterprises create, launch and manage pages as a means of selling their goods and services over the Internet.

Both of the programs feature a “drag and drop” editing services that have you creating the precise page you envisioned for your business in a fast and easy way. You have complete control over what that page will look like.

Both also include a huge range of pre-made templates that will make your pages look professional, clean, and convert large numbers of visitors.

You can easily integrate payment gateways and shopping carts using each program.

Both programs feature platform dashboards enabling you to use custom domains.

Both programs feature plenty of great marketing material and have superb affiliate programs that will help you promote them and make money in the process.

The Differences

So, there are plenty of similarities when it comes to Kartra and Clickfunnels, but the differences are pretty big once you see them.

For instance, the email marketing system with Kartra is included fully even at the basic price range. 

To get a full autoresponder for an email with Clickfunnels requires a top-level subscription.

With Clickfunnels, we did find that the templates used to create different pages are a bit more varied than they are with Kartra. For instance, whether you want to make a page for optin, sales, memberships, webinar or something else it is as easy as choosing the template that functions best for that page.

Meanwhile, Kartra has this, but the search and filtering process to find them is not as detailed as Clickfunnels.

Pricing for Clickfunnels of $97 a month for up to 20K visits, and for unlimited everything

It is $300 a month.

Kartra and Leadpages: Comparison

Leadpages is not as flexible as Kartra, and not as comprehensive, but many online really enjoy it. After all, it is pretty easy to use when building high-performance webpages.

You use individual pages and make use of redirects to create your sales funnels. It definitely makes it easy to create SEO and mobile-worthy pages that are responsive and also convert.

Much like Kartra, there are page editors you can use that feature Drag and Drop functionality. You can make your page just as you want it to be.

Kartra can be integrated with many systems, and so can Leadpages. Popular integrations with Leadpages include WordPress, apps with Zapier, and popular payment gateways. ESP services like MailChimp and AWeber are also supported.

Kartra and Leadpages feature great analytics services. The information you get with Kartra is pretty advanced, and Leadpages gives you the chance to expand the metrics you measure using Facebook Pixel and Google Analytics

The Differences

LeadPages features fewer templates than both Clickfunnels and Kartra, but they are still very good, and you can sort by conversion rate.

In our research, it came to our understanding that Leadpages is not as advanced as Kartra. This does not make it a bad program by any means; instead, we realized that Leadpages is really best at being a landing page platform but not a complete sales funnel tool.

Keep this in mind if your goal is to do more, such as providing heavy video content.

Price is another difference here, too: standard is $37 a month, pro is $79 a month, and advanced is $321 a month.

Kartra Review Summary

Let’s now move into closing things up and getting the main takeaways out there.

When it comes to cost-benefit, Kartra really cannot be matched by many tools. I will discussing that more below.

Reason #1 Kartra Simplifies Complexity

This all-in-one tool makes things very easy since you don’t need to jump in and out of different platforms (and hope everything works the way it is supposed to).

Consider the following:

  • The learning curve for each platform
  • Logging in and out of various software
  • Having to integrate all of the platforms
  • Trying to understand various data sets
  • Designing your emails and marketing pages

Then there is all of the research that is involved to compare tools since for each tool you want to have two respectable options at least.

Less is definitely better.

The tasks from the above lists could add up easily to hundreds of hours per year.

Time is money in the business world, whether it is your team’s or yours.

Consider all the costs, do the calculations yourself in terms of how all of these hundreds of hours will also add up in lots of money.

Reason #2 Kartra Spares You From The Hassle

If you are anything like me then you are a terrible designer.  

Fortunately, it isn’t necessary for you to be a professional designer since there are several templates you can use along with the drag-and-drop builder to design your pages fast.

Forget about hiring a designer ever again. 

Also, you won’t have to deal with integration since you have everything you need already. 

In case you do need a specific integration, Zappier can be used and you won’t need to spend too much money or deal with a programmer.

Reason No. 3: The Cost Of Needing To Pay For The Following Tools Separately:

  • Funnel Builder
  • Shopping Cart
  • Email Provider
  • Video Hosting 
  • Affiliate Management 
  • Marketing Pages

Each one of these could easily cost you more than $100 per month. 

That adds up to $600 per month or $7,200 per year. 

From that standpoint, Kartra can save you 84% of the total cost.

As a solopreneur, consultant, or business owner, you want to use the platforms and marketing tools that will help you make money, not simply because they are enjoyable to use. 

So why would you want to have six separate platforms and waste more money, work more but earn less money?

kartra pricing
kartra logo review
Create, market and launch online without hiring a team of copywriters, web developers, designers or system integrators!
Try Kartra for $1
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Hustle Life is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Hustle Life also participates in affiliate programs with Thrivecart, Clickbank, Clickfunnels, and other sites. Hustle Life is compensated for referring traffic and business to these companies.

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