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Kartra Vs ClickFunnels 2.0: A Head to Head Comparison 2024

by Matthew Carter | Last Updated: February 12, 2024
Kartra Vs ClickFunnels 2.0: A Head to Head Comparison 2024

What to expect from this article

If you’re looking for an all-in-one marketing platform, then the two most successful solutions are ClickFunnels and Kartra. One of the common questions I see get asked a lot is: “Is Kartra better than ClickFunnels?”

In this article I aim to answer this question. I will expand on the following topics:

Why use a digital marketing tool
Business types using all-in-one marketing and sales funnel software
The key features and differences of Clickfunnels Vs Karta
Other differentiating factors of Kartra and ClickFunnels
Which is better value - Comparison of Kartra vs ClickFunnels pricing
How to get a Kartra and ClickFunnels discount
Which is the best sales funnel software; Kartra or ClickFunnels

Let’s take a look at the key features of each and how they compare.

Why Are Digital Marketing Tools So Important?

In the past, to be successful online, even a simple website would cost thousands in design and build costs.

best digital marketing funnel software

A very risky investment before you’ve even made a single sale. So, you either took the risk or you parked your awesome idea and went back to your day job.

On top of the technical hurdles, you also had to think about your internet marketing strategy. Which by the way is not easy, and it’s a skill that can take years to master. But in recent years, savvy software companies have developed solutions to help you build a website and up your digital marketing game.

Two leading internet marketing tools are Russel Brunson’s ClickFunnels and Kartra by Genesis Digital. These all-in-one funnel builder tools have proven to successfully increase online sales.

How Do These Sales Funnel Builders Help Your Business?

In today’s world, (if you’re like me) you can get by with virtually no coding knowledge.  Instead, you can use funnel building tools and focus on your business, products, and customers.

how funnel software works

Leaving the techy stuff to online marketing funnel software that can help you:

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build a site.
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create engaging landing pages.
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setup membership sites.
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integrate checkout and payment gateways.
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automate email marketing.
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analyse your customer journey.
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and so much more!

All from the lazy-boy front-end of a drag and drop editor that uses page templates and plug and play funnel strategies!

best sales funnel software for small business

Why use Kartra or ClickFunnels? If you are a coach, expert, therapist, instructor, trainer, selling a physical product, digital product, or have a great idea for a membership program, then these all-in-one platforms are a great solution for your business!

whats better for you clickfunnels or kartra

Kartra Vs ClickFunnels: The Topline Verdict

Don’t have time to read the entire article? Here is no-frills Kartra Vs ClickFunnels 2.0 summary to help you make a smart decision.

At a Glance Comparison Chart: Kartra Vs ClickFunnels 2.0






Ease of Use and Beginner Friendly Tutorials



ClickFunnels 2.0

Kartra has superior quality video tutorials


Customer and Email Dynamic Automations



ClickFunnels 2.0

Kartra has made an art of behavioral adaptive marketing


Quick Start Page and Funnel Templates



ClickFunnels 2.0

ClickFunnels is an unstoppable selling machine


Platform Speed



ClickFunnels 2.0

Both platforms could still improve


Customizable and Integrable



ClickFunnels 2.0

ClickFunnels offers CSS access and more integrations


Extra Features – Fewer Integrations Needed



ClickFunnels 2.0

Kartra includes more! E.g. Forms, Calendars, Webinars, Helpdesk


Value For Money



ClickFunnels 2.0

Kartra has more features, but ClickFunnels includes FREE industry leading sales and marketing training
quiz clickfunnels vs kartra

Kartra behind the scenes:

  • Will help you create more beautiful-looking sites.
  • Has far superior analytics included as standard so you can dissect and make improvements for better conversions.
  • Is a more fully integrated tool so that every individual feature is meticulously stitched seamlessly together. Fewer integrations are necessary.

If you want a tool to help manage your online business activities inside a seamless and intelligent automated system, then Kartra has to be top of the list.

Kartra 30 day free trial

ClickFunnels behind the scenes:

  • ClickFunnels page builder has more customizations, so you create unique-looking pages with greater functionality.
  • Has industry-leading funnel-building and workflow mapping.
  • Includes better checkout and payment gateway options.
  • Gives you access to FREE courses and coaching with experts and successful ClickFunnels users that will get you up and running even faster.
  • Offers a chance for you to become part of their huge community of like-minded entrepreneurs, with Russell Brunson at the helm.

If you need a customizable selling machine that works like clockwork, with free sales and marketing training, then ClickFunnels is unbeatable.

clickfunnels  30 days free

A Brief Overview of Clickfunnels

is clickfunnels legit

ClickFunnels is the brainchild of Russell Brunson. He created ClickFunnels because he was personally frustrated with overly complicated internet marketing tools.

Together with his business partner Todd Dickerson, he launched ClickFunnels almost a decade ago to put a marketing funnel builder into the hands of everyday entrepreneurs.

In recent times, a new supercharged version of ClickFunnels has been released as ClickFunnels 2.0. The classic ClickFunnels and ClickFunnels 2.0 are very different.

Clickfunnels 2.0

Why I am using ClickFunnels 2.0 for this article

To compare apples with apples, I will be focusing this review on the features of ClickFunnels 2.0.

Since Kartra has also made several updates to it’s features over the last couple of years, a Kartra Vs ClickFunnels 2.0 is the fairest way to compare the platforms. In fact, overall, the functionality and pricing of these two platforms are more comparable.

Related Clickfunnels Articles You Might Be Interested In:

Clickfunnels 2.0 free trial

A Brief Overview of Kartra

kartra logo

Kartra, unlike ClickFunnels, has only been around for about 5 years and was primarily used as an eCommerce cart and checkout integration. However, Kartra has continued to take bold steps by expanding its functionality and scope.

Katra released 12 New Features last year and again this October another 3 new, extremely valuable tools to get your business integrated and functioning even smoother. 

Today, Kartra is a top sales funnel software and can be used to create a website from scratch, build funnels, grow your email list, craft high-converting marketing campaigns, automate email marketing, host membership sites, perform webinars and so much more.

kartra vs samcart

Kartra is being used by many successful entrepreneurs and larger enterprises and can go toe-to-toe with ClickFunnels as a high performing, all-inclusive marketing, and sales system.

Related Kartra Articles You Might Be Interested In:

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Kartra Review: Including comparisons of Builderall Vs Kartra, Convertri Vs Kartra and Leadpages vs Kartra

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Kartra Beginners Guide: How to get started with Kartra

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5 Best Sales Funnel Builders: Is there a best funnel builder?

30day kartra trial

Key Kartra Vs ClickFunnels Features

Both ClickFunnels 2.0 and Kartra come jam-packed with features. It would take several hours and a giant whiteboard to really understand all the differences. So, instead I want to focus this article on the key features that make these tools standout.

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Building page assets is not easy, especially when you’re designing from scratch. However, both Kartra and ClickFunnels offer beginner-friendly software solutions with templates, drag-and-drop elements, and customization tools, so you can quickly create pages in simple steps.

kartra pages feature

The differences between Kartra and ClickFunnels page building:

Kartra has a more modern look and feel to their page templates. There are also more templates to choose from without having to purchase additional templates (unlike with ClickFunnels)..
The Kartra page builder comes with pre-built sections. So, you can drag and drop pre-built sections into your pages quickly.
ClickFunnels website builder, pages and elements are more customizable, so your pages can end up looking truly unique with access to HTML and CSS files. However, this takes time, and more expertise.
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Even though page building is an important aspect, the REAL point is that these pages need to create a complete campaign that is fully integrated with the rest of your online marketing funnel software. Both Karta and ClickFunnels 2.0 do this well. You can:

Create opt-in, lead, product, thank you pages.
Use drag-and-drop sequence builders to create your campaigns inside of a visual funnel map.
Collect leads and tag and manage them in your contact list.
Use action-based automated email marketing to target customers with specific messaging.
sales funnel builder example

What are the differences between ClickFunnels and the Kartra Funnel Builder?

ClickFunnels visual funnel builder lets you customize your funnel workflow with ease. Features include the ability to split customer journey paths and automatically trigger different actions based on user behavior. Kartra also does this but not to the same extent or with the same ease.

You have to remember that ClickFunnels is THE master sales funnel builder and when it comes to upsells, downsells, and cross-sells there is no better sales platform. Making more sales is ClickFunnels’ M.O. It’s one of the key benefits of ClickFunnels.

Which is the fastest funnel builder?

Kartra funnel builder has tried and tested campaigns with complete assets included. This is a crazy fast way of getting a high-converting campaign up and running!

Even so, ClickFunnels funnel builder has high converting funnel, and page templates that are far superior, pre-built, and tested sales systems.

You choose your ClickFunnels recipes based on the goal or outcome you want to achieve, import it into your workflow, and use the templates to start making sales.

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Membership Sites are fast becoming a golden goose for any serious online business. If you haven’t already integrated a membership program into your business model, then you need to start!


Because the income that can be generated through a membership program has the advantages of being both recurring and stable. Membership Sites also give you access to your loyal customers for continued interaction and potential upsells.

kartra membership site examples

Both Kartra and ClickFunnels 2.0 offer templates and customizations to create great looking membership sites with extensive features including:

Controlling member access
Creating multiple membership tiers
Email automation to members
Organizing and structuring content into modules or lessons
Hosting content including unlimited videos
Drip feeding content
Automating payment and billing
quiz clickfunnels vs kartra

What are the differences between ClickFunnels and Kartra Membership Sites:

1. Analytics:

Both ClickFunnels and Kartra offer analytics as standard across all payment plans. But there are some differences:

ClickFunnels analytics captures funnel performance. You can drill down into Total Page Views, Opt-ins, Orders and Conversion rates. Which are your key funnel metrics.

Kartra analytics also displays key funnel metrics BUT there is a membership site analytic specific module. You can extract important information such as:

  • Average member subscription timeframe and retention data.
  • What content receives high and low engagement
  • Average time to completion of course content/modules
  • Current active members
  • and more...
kartra member analytics

If you have good content or a good member product, but your membership site is failing, then the Kartra membership analytics may help you uncover the reasons.


With Kartra you have the option to allow member comments. In this area, you can moderate and approve comments and answer questions. It’s a useful way to stay in touch with your customers and the issues they face when using the membership site.

3. Back-end Access:

With ClickFunnels, your backend access to the Online Course feature offers more functionality. For example, you can manage users with more control, and you can even add notes for yourself to make improvements or edits at a later date.

Kartra 30 day free trial
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83% of customers prefer email for branded communications. But only 25% of emails ever get opened!

With Kartra and ClickFunnels you can send stunning-looking emails using template designs AND increase email engagement with personalized, relevant, and converting emails using:

  • Segmented email lists (customer tagging)
  • Personalized emails
  • Automated email based on user actions (subscriptions, purchases, etc)
  • Email analytics
  • A/B testing

The key difference between Kartra and ClickFunnels CRM is Email Automations.

Kartra’s CRM feature is a dynamic and highly sophisticated tool.

Yes, ClickFunnels has email automations, but it’s a simplified version that works well but doesn’t have the same level of control and segmentation as with Kartra.

clickfunnels vs kartra email marketing

With Kartra emails your CRM is truly automated using powerful IF and THEN conditional rules that you define and setup in advance. The result is:

a more targeted and personalized experience for customers.
customers receive only the emails that are most relevant to them.
customers are retargeted according to actions they take, so are more likely to make a purchase.
fewer unsubscribes - longer term subscription to your email campaigns.

If you're migrating from another CRM provider, Kartra makes importing bulk contacts easy using a .csv file.

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Kartra and ClickFunnels offer comprehensive and robust checkout experiences. You basically get everything you need to make a sale, including:

Payment gateway integrations: Stripe, PayPal, BrainTree,
One-click payments for repeat customers
Auto tax calculation
whats better for you clickfunnels or kartra

How Do Kartra and ClickFunnels Checkout Differ?

1. Integrations:

ClickFunnels integrates with at least 10 payment gateways, including Easy Pay, Apple Pay, and ClickBank. Meaning you can integrate with the payment options that are favored by more of your customers.

clickfunnels payment integration partners

2. More Selling:

With ClickFunnels checkout, in addition to upsells, you can also create one-time offers, downsells, cross-sells, and other types of bumps.

3. Adaptive marketing:

As we saw before with Kartra’s superior CRM, they’ve continued the personalized customer journey with ‘behavioral adaptive marketing’.

The idea is that customers don’t see sales and marketing elements that they’ve already purchased or already signed up to. It opens up more opportunities to cross-sell or market something different to them.  

When it comes to a more individualized approach to digital marketing, Kartra has a more dexterous and thoughtful checkout process. It makes ClickFunnels look almost clumsy in comparison.

30day kartra trial

What Does Kartra Do That ClickFunnels Doesn’t?

Whilst there are many similarities, there are some distinct features only available in the native Kartra environment that you won’t find with ClickFunnels.


If you host coaching webinars or lead funnel webinars, then a webinar platform will be an essential tool for you.

kartra webinars tool

With Kartra you can do everything you need for your webinar activities such as:

Managing registrations
Sending email reminders
Setting up checkout / payment gateway
Hosting the webinar
Recording and replaying the session
Integrating with your email marketing for pre and post webinar interactions

Whilst Russell Brunson has dominated with his Perfect Webinar Script tools, his ClickFunnels software falls short when it comes to hosting a live webinar. You can still set-up your webinar funnel and do the email marketing and registrations etc, but the live hosting requires a webinar integration like Zoom.

Remember too that Kartra belongs to the Genesis family of software that also owns Webinarjam. So, webinar hosting is in their gene pool.

If you need to host webinars as an integral part of your business, then I’d be recommending Kartra as your go-to sales funnel builder and marketing system. However, be warned, the webinar feature is only available on the Growth Plan which costs between $189 to $229 per month.


kartra help desk is live chat

Kartra Growth Plan and above, offers an inbuilt Helpdesk that eliminates the need for other integrations such as HelpDesk, Support Ninja, or ZenDesk.

With the Kartra Helpdesks, you can support your customers directly through your Kartra dashboard. Here are the key advantages:

  • No more customer support emails, instead customers can contact you through a helpdesk portal.
  • Customer support issues are linked directly to each customer’s history.
  • Create and assign support tickets
  • Live chat
  • FAQs and Wikihelp

With ClickFunnels, there is no native helpdesk option, instead, you have to integrate ZenDesk or another tool.

Try Kartra - 30 Day Free Trial


If you’re managing online businesses on behalf of other clients or you’re building funnels for clients, then Kartra includes an ‘Agency’ dashboard so you can manage all your client accounts from one spot. 

Usually, Agencies have one of two types of business models:

The owner model: Purchase Kartra accounts in bulk at a 40% discount and mark them up when you on-sell the accounts to your customers. You can also opt to charge a monthly management fee for your agency services and create a recurring income!

The contractor model: For clients that come to you who already have an existing Kartra account, you can connect your account with theirs. Under this business model, they contract your services on a temporary basis and terminate the connection at the completion of the project.


Kartra Calendar is an automated real-time availability booking tool. Coaches, consultants, and trainers will find this feature most useful.

kartra calendars feature

Kartra Calendar also has two-way synchronization with Google Calendar, so that you can manage your bookings alongside other types of meetings and appointments.

The cherry on this cake is that any client booking is fully integrated with the rest of your Kartra business. So, when a booking is made you can add the client to your email list, tag them, send an automatic email with a download, request a payment, or simply send a thank you, etc.

5. Multi Language Websites

Kartra multi language websites is an awesome feature that you simply must use if you want to quickly grow your business in foreign markets. It currently is capable of translating your website content into 15 different languages!

We have a great article on how to expand reach, build trust, and increase your sales with a multi-language website. The statistics are very convincing as to the need to transact with your customers in an environment and language they feel safe and comfortable in.

Kartra 30 day free trial

Why Use ClickFunnels Instead of Kartra?

We’ve looked at how Karta is better than ClickFunnels, so now it’s only fair we also highlight the features found in ClickFunnels that aren’t found in Kartra.


If you want to create valuable content and establish authority that’s going to drive free traffic to your website, then you need to seriously start blogging.  

Instead of paying for PPC advertising, you can use your blog to drive traffic to your funnels, websites, and eCommerce store. 100% ROI. It’s an internet marketer's dream.

clickfunnels blog template

This all works because Google recognises your content and the bots and algorithm rank your content.

ClickFunnels is now fully configured for bloggers so that Google can detect your SEO-friendly content in the format that it is expecting.

You can (kind of) create a blog with Kartra but it’s VERY limited and the SEO-friendly functionality and features won’t help you rank. It’s also not a good user experience since the blog pages become disorganized and are kind of just dumped on your site.


If you’re using ClickFunnels then you’ll know that along with the software training videos and guides, you get access to a ton of free business and personal development courses, coaching, and mentoring.

Some of the most successful entrepreneurs on the planet feature in these training courses and share their knowledge and experiences. In some cases, you even get access to their exact funnel templates and scripts as a roadmap to success.

clickfunnels your first funnel challenge
PRO TIP: My favourite freebie that I believe EVERY ClickFunnels user should attend is the 5 Day “Your First Funnel Challenge”. This training course will get you using the software and thinking about your marketing strategy.
clickfunnels  30 days free

On the flip side, Kartra training focuses squarely on the software and how to use it. There is no free extracurricular content to teach you how to sell or market your product.

Who uses all-in-one marketing tools like Kartra and ClickFunnels

Entrepreneurs and businesses come in all kinds of shapes and sizes. The types of businesses that could use a funnel building platform are:

  • eCommerce businesses that sell physical products.
  • Bricks and mortar businesses looking to sell their physical products online.
  • Anyone selling digital products.
  • Anyone wanting to create a membership site or a course:
    • Coaches and public speakers
    • Experts and consultants
    • Fitness instructors
    • Therapists
    • Other instructors (art, photography, interior design, money management, etc)
  • Bloggers.
quiz clickfunnels vs kartra

Kartra Vs ClickFunnels Pricing

Before making any decisions, an important consideration is pricing and ongoing costs including additional plug-ins or subscriptions needed once you are up and running.

Clickfunnels Pricing

Go to our comprehensive ClickFunnels 2.0 Pricing Guide to fully understand the ClickFunnels pricing plans.

Here are the ClickFunnels 2.0 platform plans you can choose from:

clickfunnels pricing plans and inclusions

Clickfunnels comes with a 14-day free trial that is available for you to test out. So, it is completely risk-free.

Clickfunnels 2.0 free trial

Kartra Pricing

For a limited time, Kartra has a FREE 30-day Trial available for you to test out their software. So, it is completely risk-free.

Kartra has 3 pricing plans to suit different sizes and types of businesses. You can read our in-depth Kartra Price Guide or see the summary below.

kartra pricing plans 2023
Kartra 30 day free trial

Kartra and ClickFunnels Pricing Tiers - Comparison

Tier 1: ClickFunnels Basic Vs Kartra Starter

For a start-up business, both tier 1 plans are more than sufficient. You get everything that is needed to get started.

You can build a website, funnels, manage your contacts, host courses, automate email marketing, create membership sites, and a whole lot more.

With ClickFunnels, you can manage 7,500 more contacts in your database, so you can potentially grow your business or migrate an existing business within the ClickFunnels Starter Plan.

Kartra only allows 2,500 contacts but has recently scrapped many of its other starter plan limitations, so you get unlimited websites, pages, products, and video hosting.

Also, the Kartra Starter Plan is only $119 / month versus the ClickFunnels Basic Plan at $147 / month.

Pro Tip: Kartra is better for a small start-up that is strapped for cash. It has more inclusions as standard, and the base plan is cheaper.

Tier 2: ClickFunnels Pro Vs Kartra Growth

The middle-tier plans are great for a growing business that has already proven to make stable sales and where there is potential to create more income.

Kartra Growth Plan is a bit on the heavy side at $229 / month versus the ClickFunnels Pro Plan at a sensible $197 / month.

These plans give you more of everything, but there are still some limitations:

With ClickFunnels you can only have one website, so no ability to run multiple online businesses under the one account.
With Kartra there is a restriction of 12,500 contacts which may make it difficult for a growing business that relies on a high volume of leads.
Pro Tip: Be careful with your plan limits. For example, the Kartra T&Cs give them the right to automatically upgrade your plan if you go over your contact limit! Avoid billing disputes by reviewing your inclusions and deleting items (e.g. contacts) that are no longer needed.

Tier 3: ClickFunnels Funnel Hacker Vs Kartra Professional

The top-tier plans are the highest level that you can buy off the shelf. The pricing is reflective of the all-inclusive nature of these plans.

If you have an existing high-performing business or you’re on a successful growth trajectory, then these are the plans for you.

With these plans, you can:  

Have a large team working for you with their own account access
Operate multiple businesses with different websites

For some reason, Kartra is still restricting the number of contacts to 25,000. But even for most large businesses this isn’t a major blow.  

ClickFunnels 2.0 Discount

The two best ClickFunnels offers currently available are:

1. ClickFunnels 2.0 Funnel Hacker Plan:

Get the premium tier plan for just $297 per month! You can also opt to do the standard 14-day FREE trial of Clickfunnels.

clickfunnels 2.0 discount

2. ClickFunnels Free for 30 days:

For a limited time, join the Your First Funnel Challenge and get access to a whole bunch of tools, training, coaching, AND ClickFunnels access for 30 days. ALL FOR FREE.

If you’ve decided that ClickFunnels is your perfect funnel building partner, then I highly recommend you take advantage of this offer – it’s unconditional and risk-free and is your best chance of successfully integrating your business into ClickFunnels 2.0.

clickfunnels  30 days free

Kartra Discount

The two best Kartra offers currently available are:

1. Kartra free for 30 days:

Try any of the Kartra pricing plans free for 30 days.

Kartra 30 day free trial

2. Kartra Pro Discount:

Get 40% off Kartra Pro for a limited time. This offer includes a ️30-day free Kartra trial. (Note: The discount is also applicable to annual plans, but the offer is not available to existing customers)

Pro Tip: You must use our exclusive link and discount code: PROSAVE40. Write it down, take a picture, or bookmark this page so that you can enter the code when you sign up!
Kartra Pro CTA

Which Tool Is Best Kartra or ClickFunnels? Let’s End It Here.

Both Clickfunnels and Kartra are very good at what they do, and I consider them both to be among the best marketing funnel software solutions.

Beyond everything that I’ve discussed in this article, it ultimately comes down to your business needs. And, if you really still can't decide, then take our Quick Quiz to see which product better suits your needs.

Is Kartra Worth It?

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Do you need to create dynamic email marketing campaigns, conduct regular live webinars or have customers that need regular support? Then Kartra is a good choice.

Is ClickFunnels Worth It?

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Are you a new digital marketing funnel builder, and need a kick ass selling machine that will expand and can be customized as your business grows? Then ClickFunnels has your back.

Are you still sitting on the fence? Then you may need a reminder - take a look at the section above: Kartra Vs ClickFunnels: The Topline Verdict.

Without any risk, you can trial Kartra or take advantage of ClickFunnels free trial.

I’ve written an article to tease out the key differences between Karta and ClickFunnels 2.0. I’ve covered topics including the key features, pricing, and a comparison chart. Now it’s time to choose the funnel building platform that will better serve your business needs!

whats better for you clickfunnels or kartra

At Hustle Life we love bringing you well-researched content to help you online side hustle grow into a thriving business. So that we continue to create great content without opening the site to annoying advertising, we accept affiliate payments. Thank you for using  our affiliate links.

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Matt Carter

Matthew Carter is our Hustle Life funnel building go-to-guy. His expertise across Kartra, ClickFunnels, and Leadpages has proven to be an invaluable resource!


Can I cancel my Kartra or ClickFunnels membership?

Yes, you can cancel your plan. If you cancel, your subscription won’t renew at the next billing cycle and you won’t be billed again.

What refund is available on ClickFunnels or Karta?

After you have officially joined, you have a 30-day cancellation period. Both platforms offer a no-fuss refund guarantee for the first 30 days. T&Cs can change, so check this again at the time of sign-up.

What is the best free funnel builder software?

In my opinion, apart from doing a free 30-day Kartra trial or Free ClickFunnels My First Funnel Challenge, the best free sales funnel software is

They offer a 100% free plan, with some useful inclusions. It’s okay to get started if you’re absolutely strapped for cash. It might work as a basic option for a while and then you can migrate over to a more comprehensive suite when your business needs an upgrade.

Which is easier to use Clickfunnels vs Kartra?

I’ll be blunt. Kartra is easier to learn than ClickFunnels 2.0.

I have enrolled and completed modules in both Kartra and ClickFunnels 2.0 training. Kartra has an excellent training program called Kartranaut, with extensive training and video content. By comparison, ClickFunnels 2.0 training is basic and needs improvement!

However, if you enroll in one of the ClickFunnels courses like My First Funnel Challenge, then you will get step-by-step instructions to get you up and running building funnels quickly.

clickfunnels logo
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