Kindle Direct Publishing – Everything You Need To Know

Kindle Publishing - What you need to know to start part 1

Kindle Direct Publishing – What you need to know to start

Kindle direct publishing presents you with immense opportunities. This article will show you the most effective ways of publishing a book in order to achieve the best results. This is done by looking at the best ways of using the keywords for maximum effect. We will discuss the various parameters that affect demand and explore how to handle competition in order to stay relevant in the market.

Definition of Keywords

Some people do not understand the meaning and the significance of keywords. Keywords are the possible words the readers search on the Amazon search engine. When a reader does a search for likely books, the Amazon algorithm presents the books in accordance to their keyword relevance. Therefore, if you book is ranked highly by Amazon more people will get access to it. This will increase the number of sales.

Finding a Profitable Keyword On Kindle Direct

When planning to publish your e-books on Kindle, it is important to establish whether the keyword is profitable. This is because, at the end of the day, the e-book is supposed to make you money. You can see if a keyword is profitable.

Keyword Demand

The sure way to ensure that the keyword is profitable is by establishing whether there is a need in the niche you want to write about. The first step in any business venture is ensuring there is a demand for your product. It is a general rule in business that the higher the demand, the higher the likelihood of sales. If there is no need for the product there, it doesn’t make any sense in going ahead with the production process.

Likewise, when coming up with a book keyword, a writer should find out if there is a need for the information in your book. Doing a simple word of mouth research might have worked in the past. However, in this digital generation, one needs feasible data proving that there is the need for the keyword niche.

This can be done using the help of many a software. A good example is the Kindle spy. This software helps to show you the profitability of a keyword/niches in the Kindle store. How can you tell if a keyword is profitable? The main criteria are that the top 4 books of the niche must have a best-sellers rank (BSR) of under 100,000.

If one of the books is free then you would look at the top 5 books. If 2 of the books are free, then you look at the top 6 books.

But if one of the top 4 books has a BSR over 100,000 then the keyword you selected is not profitable and your book has a greater chance of failure. Of course, this method of selecting profitable keywords is not always 100% accurate. But it is a very good indication if they niche you are interested in for your book will be profitable or not.

Related Keywords

Having numerous books out with related keywords is a good way to build authority on Kindle for your author name. This is what many self-publishing authors get wrong. For example, some authors come up with keywords such as making it in agro-farming, starting an SME, and looking for Angel investors. Such keywords are not related in any way. They might be profitable, but they do not help to build the brand of the author.

When you come up with related keyword e-book, they help you in growing your brand as an author. E-books from authorities or strong brand authors make higher sales as compared to e-books from other low authority authors. Therefore, make sure that your keywords are both profitable and in the same niche.

How to Assess Competition

In business, the more competitive your product is, the higher chances you have of making more sales. Likewise, in the Amazon self-publishing platform, you need to establish the competition your book is likely to have. This will help to inform on whether to continue publishing it or to change its keyword.

When you research a keyword, and you find that there has been a lot of new books that have recently been published in that niche – this is a warning that you should not publish another book in the related keyword. The reason for this is that there is a greater competition that you will be competing against. The Amazon algorithm artificially boosts new books which might mean that the niche isn’t a profitable one.

Sometimes after searching the keyword, you may find that other books have many reviews.  When other books have many reviews, it might be an indication for you may not want to publish under that keyword because it might be an uphill task to compete with such books.

Another sign that the competition might be stiff is when the other books have been written by an authority in the field. Such books usually have very high reviews and overshadow any other book that is published in that line. For example, publishing a book which has a keyword related to “Rich Dad-Poor Dad’ by Robert Kiyosaki it may turn them away from your book to an established authority.

Other than profitable keywords and simple covers with a matching design, kindle publishing requires a number of things to be fully effective. It is a publishing avenue that hinges solely on you, so you need to make sure that all the right boxes are ticked. Here are more tips on effective kindle publishing:


1. Know your Competition

Every sort of business requires proper competition in order to guarantee growth. Any business without competition means that either the owner is benefiting of a genius idea that they monopolized or the product doesn’t have as much demand to make other people venture into the same business.
With kindle publishing, you have to assess your competition. Being the sole writer in your niche can have its advantages but competition builds an author. If there is stiff competition and you still manage to get downloads and reviews then your content is top notch.
However, do not get too comfortable yet. You need to ensure that your competition has been on the market for some time. Books that are too young on the market ranging from a week or two tend to replenish keywords.

If the keyword you chose to publish your book under gets replenished every week then its profitability is under a huge risk. If all the top ten book were published a week or two weeks ago, that means that the competition is weak. Books that should be within your scope of competition are supposed to have been published a couple of months prior to your book.


2. What About the Reviews?

Another aspect that you need to carefully consider is the number of reviews. Some books will get 100 reviews or more while others will get a just a respectable number or reviews.

The irony is the latter might actually sell more books than the former. With regard to reviews, all that is needed is a respectable number of reviews so as to not look inferior compared to your books.
Reviews make readers get a glimpse of how your readers felt when reading your books. You do not need to overtake people with many reviews to edge your competition in kindle publishing, just ensure that you get a good number of decent reviews. Reviews obviously take time because people have to read your books first.

If in the same niche, you will find it very hard to compete against a book that was written a couple of years ago. It will undoubtedly have more reviews and will have some mileage as a reference point with regard to that niche.

Tough Competition

Another thing you need to be wary of in kindle publishing direct is authoritative figures. There are those types of writers who have written multiple books that are widely successful such as Robert Kiyosaki. Competing against such an author can leave you depressed. In addition, the keywords they use may make it very hard for you to over rank them as well.

I would imagine you already know how to choose a decent cover for kindle publishing. Nonetheless, if other writers in the same niche also have amazing covers backed by a lot of reviews and rated by authoritative figures, then there really is no way you can edge out your competition.

Remember, the essence of Kindle publishing is to enable you to carve out a lane for yourself that will help you market your books on a personal level. The big names and millions of reviews can serve as motivation to do better but do not start competing with them straight away, build yourself slowly but keep an eye out for competition.

3. Book Quality and Length

Some time ago, having a short book used to be a good strategy for multiple sales and reviews. Lately, that is not the case as there are more and more people who are buying books for the content as opposed to the length. A quality book is supposed to have a minimum of 8,000 words especially if it also has pictures inside.

Pictures are a worthy inclusion into your books for effective kindle publishing. Nonetheless, the pictures are supposed to be relevant. In a natural sense, pictures boost a story more and they tend to stick more to a reader’s mind as opposed to words.
Ensure that the pictures you put in your book are in no way flashy or outrightly irrelevant. Any picture diminishing the quality of your book will drag you down no matter the amount of good content you may have in it.

You can get links to your ethical bribe and gather emails using pictures as well. However, you need to do it in a very clever manner. Put a discreet link, nothing fancy. Remember that the objective here is kindle publishing. Pictures are a common necessity for high-quality books, and to have one, you need to include high-quality pictures as well.

4. Writers and Kindle Direct Publishing

Lately, writers are everywhere on the internet. In fact, there are even websites specially dedicated for writers. Finding a writer is not the best way to go about writing your book. Rather, find a company to do it for you. A company not only guarantees professionalism but as a business, they too will not want to be associated with any mediocre or misleading content.

5. The Table of Contents

In addition to finding a good company, ensure that your book has a logical table of content. Either way, a table of content has become a mandatory aspect for every publisher on Amazon. Your table of content not only needs to be logical but easily clickable by users too.

There are readers who look for books that might shed a light on a specific topic but do not wish to read the entire book. If a reader stumbles upon your book, the table of content should be easy to navigate and clearly laid out. Even out of personal experience, I’m sure you will agree that books with an unpremeditated table of content don’t even spark the urge to read them.

Lastly, ensure that your book is divided into chapters. Chapters, of course, have to be there if you are to have a table of content. Needless to say, you have to put a page break at the end of every chapter. Stay within a minimum range of 8,000 words and boost your book quality with good pictures for effective kindle publishing.


When you are in preparing to publish your e-book, keyword research is one of the most important things you can do. Sometimes you can have a bad book with a bad cover and still sell well just because you are in a hot niche.

Likewise, you can spend a lot of time and money on a high-quality book, but if you chose the wrong niche it will sell poorly.


Additional Links

The official Amazon Kindle Publishing page

Self Publishing Revolution Review

K Money Mastery 2.0 Review

Publishing Email Success Review

Top 3 Kindle Publishing Tips With KSpy

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