ClickFunnels 2.0 feature updates seem to be flying in thick and fast. Since launching the new platform, the ClickFunnels developers have continued to make system improvements and expand the features.
In this blog post, we welcome the release of six NEW ClickFunnels 2.0 features. We take a look at the improvements to the platform and consider how they can make a difference to your online business.
Countdown Funnels are designed to do one thing: Get customers to make quick decisions and make a purchase.
With this ClickFunnels 2.0 update, you can:
Add a clock or countdown timer to ANY funnel to create a sense of urgency.
Sync your countdown timer across other pages and even with email marketing campaigns.
Create on-time countdowns for webinars or a product launch event.
Create evergreen (recurring) countdowns for repeated events. E.g. a webinar that runs every week or month.
Here is an example of a countdown timer:
If you have customers that are procrastinating the countdown timer can be the push, they need to finally commit.
Finally, Russell Brunson and Todd Dickerson have delivered on their promise. We now have a ClickFunnels 2.0 feature to support online sellers of physical products.
Like with Shopify or other online eCommerce platforms, you can now create a storefront to showcase your products. Your funnels site alongside the store and can be integrated through the shopping journey.
With this ClickFunnels 2.0 update, you can:
Create product listings and organize products into collections. Just like you can in Shopify. You can also create variants and add characteristics such as color and size.
Automate upsell, down-sell, and cross-sell funnels to increase sales.
Use dynamic Store Funnel rules specific to each buyer based on their shopping history and purchases. Creating a personalized experience with a higher chance of sales conversions.
Automate sales tax collection as well as Shippo integration for automated shipping-label creation.
The other thing about having a storefront is that it’s your opportunity to reinforce your brand. If customers can see your range of products, then they can understand your brand better.
But you have to present your products in a consistent way. Think about your brand guide and how this is being reflected in your product images, and descriptions. Right down to the colors and fonts you decide to use.
If you can create a strong brand identity that connects with your shoppers, then you’re on your way to securing customer loyalty.
Even when customers may have spent time browsing your store and even added products to their basket, there are still A LOT of shoppers that walk away right before they hit the BUY button.
This happens for a lot of reasons and it’s not always within your control. But one thing you can do is to create an easy, trustworthy, and frictionless experience.
With the ClickFunnels 2.0 update to Smart Checkout, you can:
Customers are happy to browse a website, but they’ll start to question its trustworthiness when they need to enter their credit card details.
That’s why it’s so important to make your checkout look professional and slick. If it is clunky, and a bit amateur-looking, then they’ll back out and walk away. A professional checkout page can make all the difference to your conversion rates.
Communities are a spaces where your members can interact with you and each other. It offers similar functionality to a FB group but without the annoying spam and scammers.
With this ClickFunnels 2.0 update you can:
With Developer API and webhooks you can create your own custom integrations for your other software solutions.
If you already have an existing tech stack (for example bookkeeping, resource management, payment gateways and eCommerce platforms, fulfilment etc) then you can use Developer API to get them talking to ClickFunnels 2.0.
Even without coding expertise! Using the ClickFunnels and Zapier partnership there’s the ability to create automations using copy and paste integrations.
ClickFunnels 2.0 bonus updates include the addition of ongoing integrations. The most important recent additions include Zapier, Klaviyo, Constant Contact, Blastable, Ontraport, Keap, Beehiv, and Shippo.
These new ClickFunnels 2.0 features are part of a bigger evolution. If you want to stay in-step with all the latest enhancements and bug fixes, then check in on the ClickFunnels 2.0 changelog: https://clickfunnels.canny.io/changelog
The 6 new ClickFunnels 2.0 features are a little jump closer to delivering the complete eCommerce platform with fully integrated end-to-end sales funnels, that was promised back in 2022.
Store funnels, count-down timers, community pages, and checkout features can be leveraged to improve customer experience and target higher conversions. The new API, webhooks, and Integrations offer more flexibility to build the tech stack that meets all your business needs.
If you’re using ClickFunnels 2.0 features to sell digital materials, physical products, offer training or coaching, or run a membership site, then I’m sure you’ll be excited to try out these new updates!
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Matthew Carter is our Hustle Life funnel building go-to-guy. His expertise across Kartra, ClickFunnels, and Leadpages has proven to be an invaluable resource!
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