If you’re running a high ticket dropshipping store and not using email marketing yet, you’re leaving money on the table. I’m not just saying that, I’ve seen it firsthand.
With products that cost $500, $1,000 or more, most people aren’t going to buy the first time they visit your site. They need time. They need trust. And that’s exactly where email marketing comes in.
It lets you stay in touch, answer questions, and build the kind of relationship that turns browsers into buyers. Even better, you can set most of it up once and let it run on autopilot.
In this guide, I’ll show you why email is a must for high ticket stores, the most important automations to have, and how to set them up fast using Klaviyo, my go-to email tool.
Also, I will add a few screenshots from the Klaviyo dashboard from one of my stores so you can see there is real revenue to be made from Email Marketing... Let’s dive in.
Selling high ticket products online is a different game compared to low-ticket ecommerce.
When someone’s thinking about dropping $1,000 on a product, they’re not just clicking “Buy Now” and calling it a day. They’re comparing, researching, and sometimes even talking to family before making a decision.
That means your site might be one of several tabs open, and if you don’t follow up, you might never see that visitor again.
Email marketing gives you a second (and third, and fourth) chance to win the sale.
Here’s why it matters so much:
Longer sales cycles: It might take days or even weeks for someone to make a decision. Email lets you stay top-of-mind without being pushy.
Trust is everything: People want to feel confident they’re buying from a legit business. A well-written welcome series or product-focused email builds that trust over time.
More value per customer: With higher margins, even a small increase in conversion rate can lead to big gains. One abandoned cart email could be worth $500+.
Bottom line, email helps you recover lost sales, build relationships, and grow your store without spending more on ads.
The beauty of email marketing is that once you set up a few key automations, they work for you 24/7. You don’t need to send weekly newsletters or write tons of copy — just a few smart flows that do the heavy lifting.
Here are the essentials:
This is a must-have. People add items to their cart and then bounce all the time, maybe they got distracted, had questions, or just weren’t quite ready.
Your job? Gently remind them and help them move forward.
Tips:
Send the first email within 1-2 hours
Keep it personal and helpful, not salesy
Answer common objections (“Is this brand legit?”, “What if I need support?”)
Offer a direct way to ask questions or book a call, if that makes sense
When someone joins your email list (like through a popup or lead magnet), you’ve got their attention, don’t waste it.
A great welcome series introduces your brand, your values, and why they should trust you with a big purchase.
Ideas for your welcome flow:
Email 1: Who you are and what your store is about
Email 2: Top product recommendations or buying guide
Email 3: Customer testimonials or success stories
Email 4: “What to expect” if they order from you
After someone buys, keep the momentum going. A thoughtful follow-up shows you care and sets the stage for referrals and repeat business.
What to include:
Order confirmation + shipping timeline
Setup or usage tips (especially important for high ticket products)
Request for a review or feedback
Offer to help with anything else they need
4. Re-Engagement Flow
For subscribers who haven’t opened or clicked in a while, send a gentle check-in. Sometimes all it takes is a well-timed email to bring them back.
You don’t need to be fancy, just show you’re still around and remind them what you offer.
All of these flows can be set up inside Klaviyo, and once they’re running, they’ll help you convert more visitors without lifting a finger every day.
Not all email strategies are created equal, especially when you’re selling high ticket products.
With low ticket items, you can get away with quick promos, flashy discounts, and short messages. But high ticket is all about trust, education, and helping your customer feel confident in making a big decision.
Here’s how to adjust your approach:
You don’t need to send emails every other day. Instead, focus on quality over quantity. A well-timed email that actually helps someone can go way further than five generic ones.
People dropping $1,000 don’t want to feel like they’re buying from a discount bin. Instead of blasting out coupons, send content that makes them smarter buyers:
Product comparisons
Setup or installation tips
What to look for when choosing [product category]
This builds trust, and trust leads to sales.
Think about what might be holding someone back from buying:
“Is this store legit?”
“What if I need support after I buy?”
“Is this really worth the money?”
Your emails should answer those questions head-on, whether through testimonials, guarantees, or clear explanations.
This one’s huge. Give people a direct line to you. Add a line like:
“Not sure if this is right for you? Just reply to this email, I read every message.”
That kind of personal touch goes a long way in closing high ticket sales.
There are a ton of email marketing platforms out there, but Klaviyo is the one I keep coming back to, especially for high ticket dropshipping.
It’s not just about sending emails. Klaviyo gives you the tools to build automations that actually convert, track revenue from each email, and segment your audience like a pro. It was built for ecommerce from day one.
Here’s why it works so well for high ticket:
Klaviyo pulls in all your customer data, product info, and purchase behavior automatically. That means you can trigger emails based on:
What someone viewed
What they added to cart
Whether they’ve purchased or not
You can get super targeted without doing any custom coding or tech setup.
Their flow builder is visual, drag-and-drop, and surprisingly intuitive. Whether you’re setting up a welcome series or abandoned cart flow, you can do it all with a few clicks.
No tech headaches, no messing with APIs, just real results.
Want to email only the people who looked at a certain product category? Or only those who’ve never bought before? Easy.
Klaviyo lets you create dynamic segments so your emails are always relevant. And relevant emails get opened, and clicked.
One of my favorite features: Klaviyo shows you exactly how much revenue each email (and each automation) is generating. You’ll know what’s working and what to double down on.
If you’re serious about growing a high ticket store, this is one of the best tools you can invest in, and the good news is, Klaviyo is free to get started if you’re under 250 contacts.
📣 Ready to try it out? Sign up here for FREE Klaviyo account and set up your first flow today.
If you’re new to Klaviyo, don’t worry, getting started is easier than it looks. Let me walk you through one of the most powerful automations you can set up today: an abandoned cart flow.
This one flow alone can bring back a ton of lost revenue.
Head over to Klaviyo’s site and create your free account. If you’re on Shopify, the integration takes just a couple clicks.
Once you’re inside your Klaviyo dashboard:
Navigate to the Flows tab
Click Create Flow
Choose a pre-built “Abandoned Cart” template to start with
Klaviyo gives you a ready-to-go sequence — you can customize it later.
Click into each email in the flow and make it yours. A simple, helpful tone works best.
Example email 1 (sent 1 hour after cart abandonment):
Subject: Still thinking it over?
Hey [First Name],
Just noticed you left something in your cart — no pressure, but I wanted to make sure you didn’t have any questions or hit a snag.
If you need help deciding or want to chat, just hit reply.
– [Your Name]
You can follow this up with 1-2 more emails over the next couple days. Just focus on helping, not pushing.
Once your emails are customized and ready, hit “Turn Live” and just like that, you’ve got a money-making email sequence running in the background.
Repeat the same steps for your welcome emails. Start with a simple 3-part sequence and build from there as you go.
You don’t need to overcomplicate this. Start small, get something live, and refine it over time. The most important thing is to start now, while traffic’s coming in.
📣 Grab your free Klaviyo account here and start recovering sales today.
Email marketing only works if you’re actually collecting emails, and the earlier you start, the better.
Even if someone isn’t ready to buy today, getting their email means you can keep the conversation going and bring them back when they are ready.
Here’s how to build your list before that first sale:
A simple “Get 10% off” popup might work for low-ticket, but with high ticket, you need something more useful.
Better ideas:
“Not sure what to buy? Take our product quiz.”
“Free Buyer’s Guide: What to Know Before You Spend $1,000 on [Product Category]”
“5 Mistakes People Make When Buying [Your Niche Product] — and How to Avoid Them”
Position it as a helpful resource, not a gimmick.
Besides a popup, make sure you have a form in your:
Homepage footer
Blog posts (especially guides or product reviews)
Product pages (under specs or FAQs)
Every visitor is a potential buyer, give them a reason to stay connected.
Once someone signs up, don’t just say “thanks.” Start building trust right away. Share a helpful tip, link to your best product page, or explain how your business is different.
This first impression matters more than you think.
The goal is simple: give people just enough value to hand over their email, then use that opportunity to warm them up for the sale.
If you’re serious about high ticket dropshipping, email marketing isn’t just a “nice to have”, it’s one of the most profitable tools in your arsenal.
Whether it’s recovering abandoned carts, building trust through welcome emails, or following up after the sale, email lets you connect with customers in a way no ad can.
And the best part? You don’t need to be a tech wizard or a copywriting pro to make it work. With the right tools and a few smart automations, you can start turning visitors into buyers on autopilot.
If you’ve got questions or want help setting this up, feel free to drop a comment or reach out. I’ve helped a lot of people get this dialed in and I’m happy to point you in the right direction.
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