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Do I Need a Business License to Sell on Amazon UK?

by Mushma Shami | Last Updated: October 27, 2023
Do I Need a Business License to Sell on Amazon UK?

If you’re looking at setting up as an Amazon Seller or setting up an Amazon FBA business , you may have questions stuck in your mind, like: “Do I need a business license to sell on Amazon UK?” If you’re not sure, don’t worry; we’ve got your back. This easy-to-read (non-legal jargon) article will explain UK business set-up requirements in relation to your Amazon business. Keep reading to learn about the following:

  • UK Business License Requirements for Amazon Sellers
  • What is a UK Limited Company
  • What is a Sole Trader
  • Tax Considerations
  • And more.


Mushma Shami BSC (Hons) Applied Accounting

Mushma is a Hustle Life guest writer with an honours degree in Applied Accounting and has been certified by the Association of Chartered Certified Accountants (ACCA).

She enjoys writing about and sharing her thoughts on best practice for digital businesses.

We look forward to more great articles from Mushma.

Amazon in the UK

amazon business seller account uk

The UK is the second-biggest European market for Amazon. About 86% of the population uses Amazon to shop online, making it one of the biggest online marketplaces in the UK.

Keeping these incredible stats in mind, it’s no wonder that digital entrepreneurs are lining up to start selling on the platform.

But before you jump into selling on Amazon, there are a few legal and tax considerations that you should think about.

What is a Business License?

UK amazon business license

A business license allows you to operate your business in the UK. The kind of business license you need depends on the activities of your business and its location.

If you don’t have the proper license for the kind of business you’re operating, you could face hefty fines or penalties and even prosecution.

Do You Need a Business License for Amazon FBA?

There are several types of business licenses. To determine if you need a license, you need to consider the type of business you have and what interaction you will be having with the consumer or the public.

Types of Business Licenses in the UK

The primary types of business licenses in the UK are as below:

1. Premises License

If you provide “licensable activities” such as selling alcohol or serving hot food and drinks within a particular period of time, you will need a premises license. A premises license will also be required if you provide entertainment like live music or sporting events.

2. Air Travel Organizer’s License (ATOL)

If you sell holiday packages, flights, or carry a certain number of passengers every year, you will need ATOL for your business. If you’re working as an agent with an ATOL holder, you may not need an ATOL yourself. Click here for more details. 

3. Personal License to Sell Alcohol

To sell alcohol from licensed premises, you can apply for a license through your local authority.

4. Other Kinds of Business Licenses

There are also several other types of permits for business activities that are unlikely to overlap with Amazon FBA activities, such as:

  • Road occupation license
  • Street trading license
  • House in multiple occupation license
  • Amusement permit

What Business License Do I Need to Sell on Amazon?

The business activities that require you to have a business license in the UK don’t match with the majority of products being sold on Amazon. So, our research tells us that in most cases, Amazon Sellers don’t need a special business license to run an Amazon FBA business in the UK. If you want to make further inquiries about your specific business, you can use this license finder as a starting point.

Other Online Business Selling Rules

Even if you can you sell on Amazon without a business license, you may still need to comply with other laws and regulations.

For example, there are additional online selling rules designed to help protect the UK consumer and to ensure that online businesses are collecting and paying Value Added Tax (VAT) / sales tax correctly.

These rules include providing the customer with the following:

Your business email address
Description of the goods/services being purchased
Delivery cost
Total price
Payment options
Your registered VAT number (if your business is registered for VAT)
Any other information to help them with their order

So even if you don’t need a business license, you have a responsibility to your customer to provide them with a hassle-free experience.

Types of UK Businesses

The most common small to medium business structures in the UK are:

Sole Trader – You operate your business as Sole Proprietorship and are self-employed, and you are wholly and solely responsible for your business’s debts. Amazon UK has listed the documents sole proprietors need here.  

Limited Company – Your business is separate from you, so you don’t have to sell your personal assets to cover your business liabilities.   Amazon UK states the documents you need for registering a Limited Company here.

Partnership – Two or more people can operate a business, they share the profits as well as the responsibility for any kinds of losses.

Do I Need a Limited Company for Amazon FBA?

Now that you have got the answer to your question, “Do you need a business license for amazon FBA?”. Another commonly asked question is, “Do you need a Limited Company to sell on Amazon FBA?”

The direct answer to your question is NO; you don’t need a Limited Company to sell on Amazon FBA. You can operate your Amazon Account as an individual (Sole Trader).

amazon seller registration uk

When you set up your Amazon Seller Account, you can opt between various types of business, and one of the options is “None, I am an individual”.

However, you can choose to run your online business as a Limited Company to take advantage of some tax and legal benefits.  

Choosing Between Sole Trader and Limited Company for Your Amazon FBA Business

Suppose you have a small business (low turnover) that’s not making serious profits. In that case, it’s better to operate your online business as a Sole Trader.

As a sole proprietor, you won’t have to register for or process VAT (Value Added Tax) until your turnover is more than £85,000 during a 12-month period.

Hustle Life Tip: Consider voluntary VAT registration if you buy from other businesses that charge you VAT, so you can claim back the VAT that you paid!

The drawback to being a Sole Trader is that you will be paying tax at the income tax rates on the profits from your business. This means you may pay a higher tax rate than corporation tax rates.

In addition to this, there are very few protections when working as a sole proprietor. You and your business are considered one and the same. Therefore, Sole Traders have little legal protection and unlimited personal liability.

On the other hand, operating your Amazon FBA business as a UK Limited Company will ensure your company doesn’t pay tax higher than the current corporation tax rate, i.e., 19% for 2021/2022, no matter how much you earn.

setting up an amazon business uk

In addition, as the business owner of a Ltd company, you can pay yourself dividends (profits on shares). The huge benefit is that the dividend tax rates are still lower than personal income tax rates (correct at 2021/2022 tax year). This means you get to keep more profits and give away less money in tax.  

Finally, operating a UK Limited Company allows you to keep your business and personal assets separate so that there is ‘Limited Liability’ if anything goes wrong!

Registering your Business in the UK – A Quick Guide

Here are the steps that you need to follow to register your business in the UK:

1. Decide on a Business Structure or Business Entity

On Amazon FBA, the best choice for you may be to opt between an Individual and a Limited Company.

2. Choose a Suitable Business Name

start amazon business uk

Although you aren’t required to register a business name as a sole trader, you must do so if you’re operating as a Limited Company.

Your registered business name must be unique, and it can contain either ‘Limited’ or ‘Ltd’ in the end.

It’s essential to select a unique name. To check name availability, you should search for a trademark via trademark number, owner, or image.

3. Limited Company Set-up

When setting up as a Limited Company, some specific organizational tasks need to be done:

  • Appoint at least one director and one shareholder.
  • Prepare company documents like the articles of association and the memorandum of association that state how your business will run.
  • Register your company and your business address with Companies House. You’ll get a ‘certificate of incorporation’. This confirms the company legally exists and shows the company number and date of formation.
  • Register for Corporation Tax

4. VAT Registration

sales tax

Remember that you must register for VAT when your turnover exceeds £85,000 in a year. You will also need to maintain a record of the revenue and expenses of your business every year.

Hustle Life Tip: Get a bookkeeper or accountant involved early on to help organize your accounts and avoid HMRC or tax issues.

Selling Outside of the UK

amazon global selling uk

The best thing about having an Amazon UK account is that it automatically gives you access to five other European marketplaces (Spain, Germany, Italy, France, and the Netherlands). You can easily manage your orders in these marketplaces with a UK Amazon Seller Central Account.

Only Europe and North America have these types of unified accounts. If you’re selling in Asia (India, Japan, China, and Australia), you need to have separate accounts in each country.

Selling internationally can be lucrative, but it comes with complications. Our recommendation is to start off with local sales before expanding. If you’re all set to expand, consult with the appropriate professional for legal and tax advice.

Final Word

As a UK Amazon FBA Seller, there are several rules and regulations that you should be aware of.

Many sellers who want help with these rules and want to accelerate their FBA business growth also choose to enroll in a course. If you want to stack the deck in your favor, then read our pick of the Best Amazon FBA Courses to set you on your way.

But, ultimately, setting up your UK Amazon FBA business structure as either a Sole Trader or as a Ltd Company isn’t something to stress about. It may take time and patience to get everything in order, but remember, it isn’t rocket science!


Is Unique Taxpayer Reference (UTR) Required to Set Up Your Amazon Seller Account?

Yes, you need to have your UTR (which is a Tax ID number) if you plan on setting up as a sole proprietor / individual trader on Amazon. You can obtain a UTR when you register for self-assessment with HMRC.

Is It possible to change an Amazon account from Sole Trader to Limited Company?

It’s OK to switch account types, but your account may be put on hold for a few days while Amazon verifies your company / legal entity information.

Can a non-UK resident open up an Amazon UK business?

Yes, the Amazon Global Selling program allows you to operate your business internationally no matter where your business is physically established. Therefore, a non-UK resident can open up an Amazon UK business.

Do you have to be a registered business to sell on Amazon UK?

Amazon UK does not require you to be a registered business in order to sell on their platform.

Can I sell on Amazon as an individual?

Yes, all you need to do is select an Individual Seller account when registering on Amazon. 

Should I trademark my Amazon brands?

3 Reasons to consider registering a trademark to:

  • Obtain the ® symbol to create brand strength
  • Protect your logos and branding from imitations and copies
  • Legally protect and against any branding infringements

Disclaimer: Information printed on this site is general and not a one size fits all. The details of your own situation should be carefully considered. Do your own research from reputable sources and where necessary seek advice from a qualified individual about your specific circumstances. We encourage you to make your decisions based on due diligence.


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