Are you an entrepreneur who is interested in selling your products on Walmart Marketplace? If that’s the case, then you’ve come to the right place.
This quick guide provides you with everything you need to know about selling on Walmart Marketplace.
The Walmart Marketplace is the online Walmart platform.
Since 2009 Walmart has been inviting third-party sellers onto the platform, hence the Walmart integration into the Walmart Marketplace.
In 2016, the website had accumulated just over a thousand Walmart third-party sellers and it skyrocketed Walmart.com’s catalogue of products to tens of millions.
Shoppers can easily distinguish products that are fulfilled by Walmart and ones that are from a third-party marketplace seller as these details are indicated in all product listings.
The Walmart marketplace is a community of professional and legitimate sellers who offer top-quality products that are guaranteed authentic.
Thus, anyone who shops on the site can be assured that they are only buying products that are authentic and not counterfeit copies.
In terms of size, the Walmart Marketplace currently has over a hundred thousand sellers.
Based on statistics, the platform is also currently ranked the second-largest online marketplace with Amazon being the first.
As Walmart is strongly dedicated to providing top-notch customer service and satisfaction, the company is very particular when it comes to approving third-party sellers to join their eCommerce marketplace.
If you possess the following criteria and have the given requirements, then you can become a Walmart seller in no time.
If you meet the necessary Walmart requirements for third-party sellers, you can apply for a Walmart seller account to start selling on their marketplace platform.
Below is the rundown of the Walmart seller application process.
The first thing you’ll need to do is go to marketplace.walmart.com and click the “Request to Sell” tab. You will be directed to an online application form where you will need to fill out all the necessary fields. If you have all the required information readily available, filling out the form should take you no more than 10 minutes.
Once your application is approved, you can click the unique link sent to you via email. This link will redirect you to a tab where you can create your Partner profile.
In addition, you will be introduced to the five sections of profile creation, and these include the Creation of your Account, Partner Seller Registration, Taxes, and Shipping Information.
Once you are done creating your Partner Profile, you will be given access to the Walmart Seller Center. Here, you will be required to complete a list of tasks, and it includes completing your Partner Profile.
Your Partner Profile is public, and all Walmart customers and other third-party sellers can see it. It also includes all your necessary information as a Walmart merchant.
The Item Setup section in the Walmart Marketplace is probably going to be the most time-consuming part when it comes to becoming a partner seller on the platform. Your Walmart listing has to include all the necessary details and includes descriptions, photos, attributes, videos, etc.
In the Seller Center, you can click the “Preview Item” function for each of your products so that you can verify the content, details, and prices for each.
The preview for your items will also be what the customers will see, thus, this function is very helpful as it helps sellers ensure everything is accurate.
Launching your account is the final step when it comes to setting up your Walmart seller account.
Once you submitted a launch request for your account together with your product listings, the platform’s integration team will conduct a review of your Partner Profile. If everything is in accordance, your products will be listed live on the Walmart website within 24 hours.
This isn't a space for rookie sellers, but if you have a well-organized manufacturing and supply chain, then these opportunities can be highly lucrative.
If you are wondering “How does Walmart Marketplace work?” then there are a few basic things you need to know and manage within Walmart Seller Central:
Integration Method. The first thing you should do is decide on a product integration method, and how you intend to display your entire catalog on the Walmart marketplace. You can use API or Bulk Upload or a combination of both. You can also work with a solution provider if you need any extra help.
Unpublished Items. From time to time, you’ll have issues with products being unpublished. Using the Unpublished Items Dashboard, you can easily determine the issues and top reasons for items being unpublished. The dashboard also offers easy ways you can fix and republish your items.
Listing Quality Dashboard. You can also use the Listing Quality Dashboard to optimize your listings and figure out the most effective way to attract customers.
The Seller is also given access to creating and designing easy-to-use Shipping Templates that include flexible transit time, custom configurations, granular delivery regions across the US and reports. These allow you to optimize your shipping strategy.
Returns Shipping Service (RSS). Within Seller Center, you can also choose Walmart’s Returns Shipping Service (RSS) for your preferred label printing option which allows you to lower your return-processing costs.
This also provides you with access to discounted rates and lets you save on customer service and return fees.
Not to mention, the Enhanced Returns program that Walmart Marketplace offers to their sellers can let customers make returns both in stores and online. With a program as flexible as this, you can increase customer satisfaction as well as lower your costs.
To become a Walmart seller, you need to be a well-reputable seller of authentic and good-quality products and must have a proven track record of providing excellent customer service.
If your application is approved as a Walmart third-party seller, you will have to sign-up on the Seller Center so you can start integrating your items into the website.
Once your items are reviewed and approved by the integration team, your Walmart items will be listed live and will be visible to customers within 24 hours.
You can add, manage, and promote your items through the Seller Center app using Walmart Connect to create sponsored listings that are promoted to customers.
Walmart Marketplace does not impose a minimum or maximum SKU requirement on all sellers.
You will receive notifications on customer orders on the Seller Center app. You may also set up to receive notifications via email on the app.
You can choose the carrier, shipping price, and shipping method upon setting up your Partner Profile on the Seller Center page. Walmart currently offers five methods for shipping.
#1. Amazon is less strict about who they allow selling on their website than Walmart, which means Walmart is typically for sellers with some eCommerce experience and they’ll ask you to prove this. The Walmart marketplace is therefore less competitive than Amazon FBA.
#2. Amazon sellers have to pay a monthly subscription fee of $39.99 per month (Pro Account), while Walmart Sellers pay according to sales which is therefore more cost-effective for sellers with low volume. However, if you’re making large volume sales, then the $39.99 is a sweet deal!
#3. Another difference between them is that Amazon allows sellers to ship their products directly to their FBA warehouses located in other countries. Meanwhile, Walmart (currently) only allows the shipping of products to their fulfillment centers found in the US.
#4. Amazon has 9.7 million third-party sellers while Walmart Marketplace only has over 100,000 third-party sellers which mean there’s lesser competition and more chance of exposure at Walmart.
Unlike Amazon where sellers have to pay a monthly fee of $39.99 per month (Pro Account), Walmart does not impose a Walmart monthly membership fee on its Seller Central third-party sellers.
But, it does have a Walmart Referral Fee (based on the product category). Depending on what you’re selling this can be between 3-20% of your sale price of an item that is sold.
If you are scouring the internet for a great “how to sell on Walmart course”, then you should check out our Jungle Scout Course Review.
This online course provides a comprehensive and well-structured guide on how you can become a Walmart seller on how to become a successful seller.
The Jungle Scout Course also offers a Walmart automation course which can help sellers reach more customers and increase their sales. If you are a Walmart pro seller, this course will help you stay on top of your game.
Is Walmart marketplace worth it? To help answer this question we’ve created a list of Pros and Cons.
No monthly seller membership.
Unlike Amazon Seller Central, Walmart Seller Center does not require a monthly membership fee for its partner sellers. Walmart only requires a referral fee for each item sold which ranges from 3 percent to 20 percent depending on the product category.
Being a third-party seller at Walmart allows you to leverage the site’s massive customer base and expand your income streams and the company is predicting strong positive growth over the coming few years.
Amazon is still the dominant platform, but for some sellers, the idea of selling in a less cutthroat environment is becoming more appealing!
Now that you know how to sell on Walmart, you can move onto signing up to become a Walmart 3rd Party Seller. If you comply with the eligibility requirements and you know what to sell on Walmart and what not to, then you’ll be off to a good start.
No, individuals can not set up an account, at a minimum, you must be business registered in the United States. This does not automatically qualify you for approval by Walmart. They still have a strict set of criteria and analyze your product range, business operations, and even business reputation before approving you t sell on the Walmart Marketplace.
At the time of writing this article, there are just over 100,000 approved third-party sellers. This pales in comparison to Amazon FBA's 9.7+ million sellers but you would have to think that there is some serious opportunity with less competition.
Walmart third party sellers are legit, they are all companies with Walmart verified products, financials, services, and operations as well as having a background check into their reputations.
In regards to the fulfillment services offered by Amazon vs Walmart, there are many differences between the two.
We go over this in more detail and a few of the key differences in this article.
If you have quality, unique well-selling products AND have a proven track record selling these products then as long as you have a registered business in the US it is simply an application and a process.
As long as you are organized, and can provide the documentation, your product catalog, and process explanations to meet Walmart Marketplace standard criteria then it should be relatively straightforward.
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