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12 Best Walmart Seller Tools – Increase Sales & Optimize!

by Jessica Clark | Last Updated: November 9, 2023
12 Best Walmart Seller Tools – Increase Sales & Optimize!

Selling on Walmart can be a challenge. Dealing with Walmart Seller Center issues can be a real headache. And finding the right tools to fix these issues? Even harder! But don't worry, we've got you covered.

In this post, we’ve pulled together a list of the 12 Best Walmart Seller Software Tools, that can help increase your sales on Walmart and optimize your operations. So, let's check them out!

Tools for Walmart Product & Keyword Research

Helium 10

Doing research before diving into selling on Walmart is crucial. Helium 10's product research tool, Xray, now supports Walmart marketplace. You can research products to find the next best selling products on Walmart.

Helium 10 also offers keyword research capabilities for Walmart, so you can optimize your listings for better visibility and higher conversion rates.

See all Helium 10s Walmart Seller Tools


WallySmarter has a product database that uses a proprietary algorithm to provide the most accurate product research and keyword results.

This is the only tool available that uses this technology, so for accurate product and keyword research, this can’t be beaten. Find Walmart top selling items and ranking keywords in just a few clicks.

wallysmarter walmart seller niche finder

This easy-to-use software starts at only $19/month and also comes with a free 7-day trial and a 30-day money-back guarantee.


SellerApp is a comprehensive platform designed to assist Amazon sellers in optimizing their business. However, the software also has Walmart seller resources.  It offers various tools and features to help sellers with product research, keyword analysis, competitor tracking, and performance monitoring.

wallysmarter free trial

Tools for Walmart Product Listings


If you're a seller of more than 10 products or use multiple marketplaces, then, Sellbrite is a fast way to get bulk listings posted to Walmart.

It's user-friendly and has time-saving features so that changes to one product can be duplicated to all products.  With Sellbrite, you can easily publish your Amazon catalog directly to Walmart and even integrate with other major marketplaces like eBay, Etsy, and Shopify.

walmart seller listing toolGet 20% off Helium 10


Zentail integrates directly into Walmart's API, bypassing the Seller Center and improving your listing success rate. It's a powerful solution for more established sellers with larger catalogs and complex workflows.

Tools for Managing Products & Pricing


There are two tools available in the WallySmarter suite to help manage products:

24/7 Walmart Alerts to monitor listing alerts, lost sales and to track competitors.

Amazon-to-Walmart Repricer to automatically update prices between Amazon and Walmart to maintain pricing consistency between the two platforms.

Read our WallySmarter Review article for more details.

Pro Tip: The Amazon-to-Walmart Repricer tool is extremely important if you plan to sell on both platforms. Remember Amazon has a rule where if you sell on mulitple platforms; you are not allowed to sell a product at a cheaper price on any other platform.
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Staying competitive selling on Walmart is key, and Informed's algorithmic repricer can help you achieve that. Informed optimizes your pricing strategy using smart algorithms and machine learning, helping you stay competitive with the Walmart Buy Box seller to win more sales.

walmart buy box example


Zentail also includes a product management and inventory management feature to:

Accurately track inventory across multichannel marketplaces

Monitors your prices 24/7

While all Walmart sellers can benefit from Zentail, it’s most suited to seasoned sellers with a large number of SKUs.

Tools for Sales and Marketing


Reviews are essential for boosting sales. Bazaarvoice has a massive network of over 1 billion consumers that you can leverage. By sending free samples to targeted consumers, you can get authentic reviews and user-generated content. It’s a great way to kickstart your reviews on Walmart if you’re a new seller.

selling on walmart reviews


Advertising is another way to boost your sales on Walmart, and Teikametrics specializes in advertising optimization. Their Flywheel 2.0 software uses AI technology to automate advertising decisions.

Get help optimizing your sponsored product campaigns on, driving profitability and increasing advertising return on investment.

Get 20% off Helium 10

Tools for Managing Delivery

Deliverr by Flexport

If you need a fulfillment partner or a Direct To Customer (D2C) partner to help with freight, distribution, fulfillment, and returns, then Deliverr by Flexport can help.

Deliverr offers Amazon-like fulfillment for Walmart, so you can ship your inventory to them, and they'll take care of the rest. Simple and convenient! And the real kicker? They offer 2-day shipping for customers!

walmart 2 day shipping badge


Printing shipping labels within Walmart Seller Center can be glitchy. That's where ShippingEasy comes in. It integrates with Walmart, Amazon, Shopify, and more, making it super easy to batch-process your shipping labels and streamline your fulfillment process.


Similar to ShippingEasy, ShipStation allows you to print shipping labels for Walmart and other major online marketplaces. It offers more customization options and deeper functionality when it comes to shipping. So, whether you're a startup or an established seller, ShippingEasy or ShipStation are both great options.

wallysmarter free trial

Tools for Managing Finance and Accounts


Filing sales tax can be a daunting task, and even Walmart has made some embarrassing mistakes with sales tax.

TaxJar is the #1 rated sales tax solution for eCommerce and is trusted by more than 12,000 businesses. TaxJar simplifies this process by automatically pulling your tax data, calculating your tax liability, and filing for you. TaxJar is also a Walmart partner, so the integration is supported by both parties.

Wrap Up

I hope these tools will help you successfully navigate the Walmart marketplace and boost your sales.

Remember, selling on Walmart doesn't have to be a lonely journey. With the right tools and strategies, you can thrive and become a successful seller. This blog post has given you details on the 12 Best Walmart Seller Tools to choose from. Happy selling!

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Jessica Clark Amazon FBA Expert

Jessica Clark has a passion for all things eCommerce. She’s always learning and adapting to find efficiencies and to stay competitive in a fast-paced sector.

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