Amazing Selling Machine Review 12 [2020]| All Hype or Worth It?

September 21, 2020

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Looking for an Amazing Selling Machine 12 review? Amazing Selling Machine (ASM) is a ton of money, so get ALL you need to know in this in-depth ASM review.

Amazing Selling Machine 12

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ASM gives you everything you need to succeed coaching, easy to under training and very active forum.



NOT a cheap program but still cheaper than a college education.

Ease Of Use


Great members area, training is straight forward and not difficult to implement.



Lots of support available from coaches and other ASM members..

What I Liked

What I didn't like

With everything going on in the world today, people are unsure if Amazon FBA is still a solid way to make money.

The truth of the matter is that there hasn’t been a better time to start a business than there is right now.

Recently, even CNN published an article detailing why the recent events have made Amazon an even more lucrative marketplace.

That is why last year, even Warren Buffet made a big investment in Amazon. This is big news because Warren Buffet is notorious for avoiding big tech stocks.

So why did he invest in Amazon? Simple. It keeps growing at epic proportions, and the trend is only going to continue.

Just look around you. Physical stores are closing all across the country. More and more people know and trust Amazon to buy things online. So selling things on Amazon is a huge opportunity that most people don’t even know about.

That’s why Matt Clark and Jason Katzenback created the Amazing Selling Machine (ASM). The program has been around since 2012, and the course is currently in it’s twelth edition.

With dozens of programs out there promising to help you get rich quick by selling on Amazon, it is easy to be skeptical.

I know I was.  

My Story (why I love Amazon FBA and you will too)

My first success online started on Amazon back in 2016 when I started Kindle Publishing. 

I was making great money on it, but I didn’t like that all my money was coming from one source and that if anything happened, it would all go away in a blink of an eye.

And sure enough, Amazon started to change its algorithm and shut down other kindle publisher accounts and I realized that I couldn’t rely just on one platform for my income.

That’s why I in late 2016 I expanded to affiliate marketing, and started launching my own niche affiliate sites.

Then in 2019, I was looking to buy and sell affiliate sites on Empire Flippers which is a website where you can buy and sell various online businesses.

While I was on there,  I couldn’t help notice the same thing over and over again…

Amazon FBA businesses were killing it.

Amazon FBA businesses are going anywhere from 25-35x monthly profit. So if a business is generating $1000/month profit, they were selling for $25,000 for $35,000!

Here are the cheapest businesses being sold:

amazing amazon fba businesses cheap

and here are the most expensive Amazon FBA businesses being sold for millions

amazing amazon fba businesses

As you can see, there is a ton of money to be made not just selling things on Amazon FBA, but also selling actual Amazon FBA businesses themselves.

That’s when I knew I had to set up another income stream by opening up my own FBA business.

So after doing lots of research and looking at the best Amazon FBA courses around, I decided to not cheap out and get the best training course I could find… Amazing Selling Machine 12 (ASM 12).

Through looking at tons of reviews and different courses, I chose Amazing Selling Machine because they just have so many damn good testimonials and no other course has the history of building successful Amazon FBA entrepreneurs like it does.

Learn More About Amazing Selling Machine Here!

What is the Amazing Selling Machine?

amazing selling machine review

The Amazing Selling Machine, or ASM, is essentially a comprehensive training program developed by industry experts that helps you leverage the power of Amazon to create a profitable and fast-growing business from the comfort of your own home.

The program is not cheap however. So if your not serious about building an Amazon FBA business and following through on it, I would not recommend you get this course.

But with hefty price tag, you should expect to receive some pretty intense support and life-changing knowledge, and for the most part that is what you get!

Usually in this part, I would give you an inside look at the course, however I am not allowed to post these screenshots so I will give an in-depth look at what you can expect.

inside amazing selling machine course

How Does It Work?

ASM 12 is a complete training guide that teaches you how to effectively sell items using the biggest selling platform out there, Amazon. 

Not only does the program teach you how to effectively sell on Amazon, but they also show you how to build a profitable brand that you can later sell for some pretty huge multiples.

Here’s how it works:

In order to be successful and make a profit with Amazon FBA, you need to keep the cost of the product you are selling way down. But it isn’t just about buying cheap items, its about buying the right type of items in the right type of niche.

ASM 12 goes through niche selection, product selection and supplier selection very thoroughly as we will later discuss.

Once you determine what kind of product or niche you are looking to pursue, ASM will teach you how to reach out to Chinese manufacturers and have them send you product samples. 

Once you are satisfied with a manufacturer and their product, you order it in mass quantities for resale.

Be aware that you need to do extensive research into your niche prior to making deals with manufacturers and ordering bulk quantities. Some products ordered in bulk can cost you thousands, so you will definitely need to make sure that it is something that you can successfully resell.

ASM helps guide you through all of this, so don’t worry if you don’t have experience researching products and niches.

Once you order your product, it will be shipped to Fulfillment By Amazon for distribution and sale. From there, Amazon not only stores your inventory for you, but they also sell, and ship it for you too.

Sound easy?  Well it might sound easy at first, but there is a lot of work that needs to be done to have a successful Amazon FBA business.

Amazing Selling Machine 12 Review - What I Like

amazing selling machine coaching call

First, let me first say that I learned a TON of cool shit from this course. The design and presentation of the course is very well done, and I was able to get through most of the training in about two days of going hard.

The way that it is set up, completing one module per week is definitely the way to go and it kind of hand holds you through the entire process so that you know exactly what to do at each step, and don’t feel completely lost at any point.

I think this is very useful to people, and its the first time I have seen a course do something like that so successfully.

I also enjoyed the coaching coaching call at the end of each module where Rick Henderson and Mike McClary answer any questions that other real members might have. I found it to be a great way to recap that module, pick up information that you may have missed and just reinforcing certain concepts.

Additionally,  Amazing Selling Machine forum is pretty awesome, because it’s very active and has thousands of other people on it. This is one of the best features of this entire program because of the support and networking aspect.

Also, you have any questions whatsoever, you can ask them and get them answered by ASM mentors. ASM mentors are successful Amazing Selling Machine members who have built a successful business, but were recruited by ASM to help newbies start their own.

I feel like Amazing Selling Machine overall does a fantastic job of educating people of all experience levels to sell successfully on Amazon.

What I Don't Like

The biggest drawback or objection to this program is the cost.

At nearly $5000 to enroll, that is a big chunk of change that many people don’t have lying around or aren’t comfortable investing in a program that they aren’t sure will work.

There are plenty of other alternative Amazon FBA training courses that cost less; however, ASM has a track record of creating successful entrepreneurs that other courses simply do not come close to.

Amazing Selling Machine Success Stories

One of the most biggest reasons got ASM 12 is because of its overwhelming amount of success stories.

There are over 27,000 members in the program from over 120 countries, which says something in and of itself. There are hundreds of testimonials from people who have changed their lives by implementing this program and launching their business.

Take Anica Kath, a hotel director who, after having two children, was forced to choose between her career and her family.

She chose her family and while looking for a way to make money, she stumbled upon ASM. She realized this program could allow her to have both a career and a family.

She now works her business on her own time and makes more money than she could have ever dreamed of from her own home while spending time with her children each and every day.

There is also Denys Thomson, a former police officer who was working 12-hour days, 6 days a week. He was burned out.

Some of his friends and acquaintances were already participating in ASM and shared their success with him. He soon realized that ASM’s training was the real deal and quit his job to focus on selling on Amazon after completing the training.

Denys is now free from the daily grind he dreaded. He works for himself on his schedule and makes more money than he ever dreamed would be possible thanks to the step by step training he received from ASM.

There are hundreds of stories just like those of Anica and Denys that will get you excited, and you can take a look at the testimonials.

Recent Amazing Selling Machine Success Stories

The Amazing Selling Machine forum is loaded with NEW success stories every week.

I get them sent to my email, and I always love reading them and so I thought I would share some with you:

Here are just a few recent Amazing Selling Machine success stories from June, 2020:

si_coleman had an incredible month, and even with all the uncertainty going on in the world you see people having big successes:

What’s New In Amazing Selling Machine 12?

While Amazing Selling Machine has been around for years, the launch of the new and improved ASM 12 has had a lot of hype surrounding it and for good reason.

The creators of ASM continually update and improve their training to keep up with the changing world of Amazon.

ASM 12 is the latest update to the program, making it better than ever. 

Here is what you can expect from Amazing Selling Machine 12:

#1 - The ASM Success Promise

The ASM Success Promise is essentially a money-back guarantee that goes above and beyond the normal 30 day money back policy.

If you take Amazing Selling Machine 12 and actually put in the work, and are still not happy with your success – ASM will reimburse you for the ASM course and unsold inventory up to $7500!

Also by creating an ‘authority’ site, you will be creating a passive stream of income that you can use to help pay for the lifestyle you want. Or you could sell the site later on for a 30x-40x month multiple.

#2 - Great New Tools To Help You Sell More

ASM is promising what it is calling an “automation suite” which includes the following:

  • Inventory tracking and alerts that helps ensure you take timely action on keeping your products in stock.
  • Keyword tracking to see where you rank among your competition
  • Email automation for sending customized emails to all of your Amazon customers to increase product reviews and provide stellar customer service 
  • Detailed traffic and conversion stats for all of your products Sales and profit tracking for your entire business

#3 - Full Toolset Integration

Along with a powerful new tools to help you track your traffic, conversions, and inventory – these tools will all be integrated into your Amazing Selling Machine 12 profile so you will be able to track everything in one easy to access place.

#4 - Free Ultimate Product & Keyword Research Toolset

ASM 12 is going to include free 90-day access to the best keyword research tools available to help you grow faster.

#5 - Exclusive Bonuses During Launch

Amazing Selling Machine 12 is going to be giving out some really good bonuses when it goes to re-launch on July 21, 2020

Each year when Amazing Selling Machine opens its door, and they offer the best bonuses at this time.

That’s why if you are considering buying ASM and it’s during the launch date, you are going to seriously want to think about getting it now instead of waiting later.

Be sure to check out my exclusive $1000 discount + bonuses here!

#6 - Mentorship Program

The Amazing Selling Machine Mentorship program is is a group of successful ASM members who give back by helping other members. These incredible Mentors have averaged over $1.8M in sales on Amazon in their own businesses.

They are available anytime you have a question or need help with the ASM Training Program or any other aspect of your Amazon business.

#7 - Take Part in LIVE Group Coaching Calls

By taking part of Amazing Selling Machine 12 launch you will be able to join the live group coaching calls. 

There will be one coaching call per week during the 8 modules of the Web Class. Then after the initial 8 weeks, the coaching calls will be once per month.

What's Inside Amazing Selling Machine?

Here is a quick overview of everything you get from ASM12:

  • An 8-week training program available through the online course
  • Access to the training mentorship program
  • Lifetime membership to ASM’s community and forum
  • A series of private group coaching calls
  • Expert product listings
  • Targeted traffic promotions by the ASM team to your new products
  • Private resource vault

The training provides everything you need to start and maintain an Amazon FBA business.

It is designed so that even if you can literally have zero experience in online marketing and still be successful with this program.

However this does not mean that becoming successful is guaranteed or easy!

You will have to work hard, and have a little luck to get your business going.

Amazing Selling Machine 12 is designed to run for 8-weeks, but you can do it at your own pace. For me personally, it took a solid 2 days of watching videos to through it all.

Pro Tip: Plowing through videos on ASM12 is not how it is meant to be watched, it is better to complete a week and do all the “action steps” before jumping ahead and watching the next set of videos.

Here is an in-depth look at what you will get inside of each week:

Welcome Module: The ASM Business Process and Mindset (20 Lessons)

Wait… 20 lessons? For a welcome module??? 

Ya… told you Amazing Selling Machine is in-depth.

In the welcome module you get an overview of the program, the different things you get access to, such as the mentorship program (which is really cool, and is included in ASM) and an overview of everything to do with Amazon FBA.

So you might be tempted to skip some of these videos, but I would highly recommend you watch them all, especially if you are new to Amazon FBA.

Module 1: Building Your Product Opportunity List (18 Lessons)

In module 1 you are given the foundation of your Amazon FBA business knowledge. How to analyze competition, what makes a hot product, what products to avoid and the exact criteria you should use when deciding which product to sell.

The videos also come along with links to other resources and PDF’s, so by the end of the course you will have a bunch of PDF’s you can glance over instead of having to go back and watch each video.

These videos were eye opening to me, because they take you through a step by step process of how to select a profitable product so that by the end of the videos you feel confident you can select a winning item to sell and start kicking ass!

Module 2: Suppliers, Samples, and Profit Numbers (11 Lessons)

amazing selling machine course module 2

This is where the rubber hits the road. You will learn all about how to select suppliers, how to contact them and make yourself look professional and how to calculate your real costs so that there aren’t any surprises.

One I idea I got from this week that I really liked is the idea of “product tuning” which is taking a basic item and tweaking it to improve it so that your customers will like it better than the competition.

Also included at the end of the videos is a pre-recorded coaching call where questions other students asked are answered, so it helps reinforce concepts.

Module 3: Ordering the Inventory and Creating Your Brand (16 Lessons)

If you followed the “action steps” in module 2, by the time you get to module 3 you will have received some samples that you have ordered from potential suppliers.

In this module you will be given a criteria for selecting a good supplier and also an overview on how to build a brand.

Building a brand is one of the big concepts Amazing Selling Machine pushes because it gives credibility to your business, which means more sales.

Part of building a brand is having repeat customers, so ASM also teaches you how to do that by building an email list on autopilot.

At the end of this module you would have selected a product and supplier, selected your shipping method and will have placed your first bulk order!

Module 4: Building Your Brand Assets (14 Lessons)

BOOM! In module 4 you just placed your first order, and now you have to sit back and wait.

So in this module, ASM will take you through building your “brand assets” which is just a fancy way of saying “get your shit together SON!” aka get a blog, and start a bunch of social media accounts.

ASM will also show you how to set up an autoresponder to build your email list. All of this stuff is good, but I skipped over most of it because I already have an email responder and can make a landing page look pretty dang sweet.

Module 5: The Perfect Product Page (14 Lessons)

STILL WAITING. It can take up to a month, or more, before your product gets shipped to Amazon FBA, so in this module you will learn all about creating a product listing that will sell itself.

But it is not just about pictures and copywriting that you will have to learn, its also about keyword research and making it so that people can actually find (and buy) your product in Amazon.

Lot’s of good info in here, I don’t recommend skipping anything.

Module 6: The Perfect Product Launch (12 Lessons)

a review of amazing selling machine module 6

Module 6 is my favourite part of the course, and it is where the real golden nuggets of information are.

Unlike other Amazon FBA programs, Amazing Selling Machine prides itself on giving you sustainable, non-shady tactics that will help your business grow organically without the risk of running afoul of Amazon’s terms of service.

By week 6 you should have already received your shipment and should be ready to roll, so all that’s left is launching your product in a way to make it go viral so that it ranks highly in Amazon’s search engine.

To do this, Amazing Selling Machine has a specific formula called the “Launch, Blitz and Rank’ formula which will help your product achieve maximum results.

This formula alone is almost worth the price of admission and I can’t wait to put it to use.

Module 7: Advanced Marketing and Traffic Tools (12 Lessons)

In module 7 you will learn all the different ways you can drive more traffic to your product listing using both paid and free methods.

Amazon has lots of different promotions you can run, and Amazing Selling Machine will show you how to make the most out of each one.

Module 8: Taking Your Business to the Next Level (11 Lessons)

In module 8, it is all about scaling and growing your business. So once you have launched your first product, there are some big decisions you have to make such as “will you launch a related product?” or “will you launch a completely different product”.

​These lessons go through all of these scenarios to help you with your decision.

At the end there is even a lesson called “Growing your business for cash flow or to cash out?” which is exactly what I was looking for when I started this course and has some great tips.

ASM even has their own Amazon FBA business selling service called Amazing Legacy. It is similar to Empire Flippers, but it is only available to ASM course members.

Bonus: Supplementary Lessons and Calls (14 Lessons)

ASM also has a bonus section that comes with tons of cool interviews with other ASM members that have had success which is always super inspiring.

What Is Amazing Selling Machine's Price?

The price of Amazing Selling Machine 12 is $4,997. There is also a 6-month financing plan that costs $997/month for 6 months.

Although the price is steep, ASM is backed by a 100% 30 day risk-free guarantee.

This means that you can try it out for 30 days, and if you don’t think it is worth it, you can get a full refund.

Is the ASM 12 Worth the Price Tag?

At such a high price tag for the Amazing Selling Machine, it’s understandable why some people hesitate.

It’s a lot of money – money well spent if you ask the thousands of successful ASM participants who have started successful businesses thanks to the program.

I don’t usually like courses that cost more than $1,000, but in this case the cost of the course reflects the value you receive. You get training from industry experts; and get to network with ASM mentors who will show you exactly how to be successful.

But with the 30-day money-back guarantee it lets you really take a look at the course risk free and see if you want to keep it or not.

Once you are inside, and start interacting with community you will see why so many people don’t cancel their membership after 30 days.

Also due to the Amazing Selling Machine 12 launch, there are even more bonuses that you can claim to reduce the risk of buying ASM 12.

Is Amazing Selling Machine a Scam?

A common question I see constantly is if Amazing Selling Machine is  scam? To sum up quickly – no Amazing Selling Machine it is not a scam. It is a full fledged course that actually teaches you how to create a successful business.

The reason for this questions being asked all the time is because of one reason: the price.

However, after getting the course, and going through it myself, I can comfortably say that it is worth every penny.

Who's Behind The ASM Course? A Look at Matt and Jason

Amazing Selling Machine was founded by two regular guys, Matt Clark and Jason Katzenback.

Jason Katzenback is the founder of and helped over 30,000 students to help build a successful business. He decided to start his own business after in 2003 the boss he was working for decided to cut all bonuses to his employees.

Frustrated, Jason decided to launch his own company and in 2011 he met Matt Clark who was a very successful seller on Amazon at the time.

Together, they saw the tremendous growth potential of Amazon and Matt Clark taught Jason how to run a successful Amazon business.

After getting a ton of success early on, Jason and Matt decided to launched their first course called the Amazing Academy, which eventually became Amazing Selling Machine which has become to #1 Amazon FBA training course in the world.

Special asm 12 bonuses!

As part of this special ASM 12 Launch, I have put together some bonuses that I believe are the very best in the business and will help you launch your business to the next level!

Bonus #1: Done For You Product Research ($1500 Value)

One of the toughest things about Amazon FBA is deciding which product to choose. This is something that I struggled with greatly, and one of the biggest barriers to success.

That is why I have teamed up a professional team of Amazon Product specialists to deliver you a hand picked item in the niche of your choosing. The item will be so thoroughly researched that you it should make you at least $30,000 in annual sales!

Bonus #2: Inventory Guarantee ($1500 Value)

Amazing Selling Machine is such a good course, that I really couldn’t offer this sort of deal for anything else because I believe in it so much. But if for any reason you follow the entire course AND you don’t think you can sell the products, I will buy back your inventory up to $1500!
There is no catch, you just have to show that you actually tried by completing the following:
  • You must follow the training and complete all modules and place a down payment on your first inventory order. You just have to show me screenshots of the appropriate badges that you earned from completing the training. 
  • You have to ask for this guarantee after 6 months of joining the Amazing Selling Machine up until the end of December 31, 2020

This bonus is in combination with Amazing Selling Machine’s 30 Day Guarantee which means that you have next to NOTHING to lose, and absolutely EVERYTHING to gain with getting ASM 12

Bonus #3: Professionally Designed Logo ($1000 Value)

Amazing Selling Machine is all about building a brand. And what better way to build a brand than by getting a professionally designed logo done by a team of graphic artists.
Having a great logo is an easy way to boost your sales, and the value of your brand which is why having a high quality logo is a MUST.
I have been doing internet marketing for a long time, so I can GUARANTEE you will get a logo of your dreams!

Bonus #4: Get Professional Product Photos ($500 Value)

Having high quality product pictures on Amazon is a MUST. This is one part that you can’t cheap out on, and that is why I want to help you with getting your first product photo’s to look right.


I am going to hire a professional photographer to prep your product, take a high resolution picture of it on a white background and edit it to make sure it looks the best. This will instantly help you with conversions and make your listing stand out on Amazon’s marketplace.

Bonus #5: Consulting With Jeremy ($500 Value)

Get a 60 minute consultation with me when you purchase. I have been in the internet marketing game for 4 years and I can share my experience with you from selling on Amazon to building websites to SEO.

I will also give you my personal email that you can have to reach out to me with any questions you have!

Final Thoughts on Amazing Selling Machine 12

ASM is a well executed, highly-comprehensive, easy-to-follow course that really aims to make anyone successful at starting an Amazon FBA business.

If you are a motivated and driven, Amazing Selling Machine can help you launch a successful business. 

While I am not a fan of the price, I understand the need to keep it high so that the program and the info inside of it will only be available to a few.

If you are new to Amazon FBA, and are interested in starting an Amazon FBA business in 2020, now is the best time as Amazing Selling Machine 12 just launched and they are offering $1000 off plus some pretty sweet exclusive bonuses.  

If you have already tried Amazon FBA, and failed, or have taken a shitty course and are looking for a legit one, take a look at the testimonials and sign up for the free ASM webinar to see where you have been going wrong.

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