How Much Is This Sales Expert Worth?
If you have spent any time in the world of entrepreneurial online marketing, then you have provably heard of the name Russell Brunson. This CEO is known as the founder of the super successful Clickfunnels SaaS (software as a service) company. His company has an annual revenue of over $30 million dollars placing it's value at around $360 million dollars.
What is most amazing about Russell Brunson's company is that he started Clickfunnels without any outside venture capital funding. That means that Russell Brunson owns most of, if not, all of this $360 million dollar company. Now, some may figure that $360 million figure into Brunson's net worth. However, ClickFunnels is a private company and therefore, that $360 million figure can not be consider a definitive amount.(Click here to read my full Clickfunnels review or get an exclusive Clickfunnels 30 Day Free Trial)
However, you can extrapolate some of the annual revenue from ClickFunnels and begin to get a good idea of what ClickFunnels is worth. The company has an estimate annual revenue of about $30 million dollars based on the 40,000 ClickFunnels members who pay anywhere between $97 to $297 a month for the SaaS service.
Now, you will have to subtract the operating cost, which is usually about 66% for a SaaS service. That leaves about $10 million dollars a year in pure profit. Since Russell Brunson owns most of Click Funnels, that would give Mr. Brunson an annual take home pay of $10 million dollars from the SaaS company.
That would be an impressive amount. However, Mr. Brunson - like most wealthy people - has multiple sources of income. And one of those sources of income includes of a series of books. These books include "Dot Com Secrets: The Underground Playbook for Growing Your Company Online," "Expert Secrets: Find Your Message, Build A Tribe, And Change The World...," "108 Proven Split Tests Winners: Simple Tweaks You Can Make To Your Website, So You Can Make More Money Now!," and "Funnelhacker Cookbook: Profitable Sales Funnel Recipes You Can Use in Your Business."
Two of these books, "108 Proven Split Tests Winners: Simple Tweaks You Can Make To Your Website, So You Can Make More Money Now!," and "Funnelhacker Cookbook: Profitable Sales Funnel Recipes You Can Use in Your Business" are offered for free. However, Mr. Brunson's other two books "Dot Com Secrets: The Underground Playbook for Growing Your Company Online," and "Expert Secrets: Find Your Message, Build A Tribe, And Change The World..." are sold online for $4.99 each.
It appears that these eBooks are self-published. And that means that Mr. Brunson can receive a 70% royalty from the $4.99 price. According to Mr. Brunson's website, he has sold approximately 100,000 copies of each book. Assuming a $3.50 royalty at each book. That means that Mr. Brunson has made around $700,000 from his ebooks.
Prior to ClickFunnels, Mr. Brunson has had a number of entrepreneurial ventures. In fact, Mr. Bruson's first foray into the world of online marketing was selling a how-to=make potato gun tutorial DVDs. There are no exact figures how much Mr. Brunson made, with the DVD sales, but it was assumed that this venture was a success. Later on, Mr. Brunson continued to sell more products online. A year after graduation, Russell Brunson made his first million dollars selling online.
Afterward, Mr. Brunson went on to sell everything from books to coaching, coupons, t-shirts, software and technology services. Mr. Brunson was so successful that he won a Ferrari by generating $1.5 million, in sales, for a network marketing company.
So it is safe to say that Russell Brunson was a multi-millionaire before the creation of ClickFunnels. Speaking of which, Mr. Brunson started his SaaS service as a reaction to the limitations he found from other marketing based SaaS companies.
ClickFunnels was started in 2014. The company rapidly grew to become a $100,000,000 company in less than a year. Today, the company is one of the largest marketing SaaS companies in America. So how much has Mr. Bruson made from ClickFunnels? We can assume that Mr. Brunson has made anywhere from $5 to $10 million dollars a year for the past four years at the company. That would put Mr. Brunson's ClickFunnels income at anywhere between $20 to $40 million dollars.
In addition to his previous ventures, current ClickFunnels income and eBook royalties, Mr. Brunson also runs a highly lucrative mastermind program known as "Inner Circle for Life." In this program, 100 people pay approximately $25,000 a year to receive one-on-one business and life coaching from Mr. Brunson. That would give Mr. Brunson about $2.5 million dollars in revenue before expenses.
Considering the high margins from running a mastermind, we can assume that Mr. Brunson pockets at least half of that $2.5 million amount. And this mastermind has been operating for at least three years. So we can assume that Mr. Brunson has made about $4 million from his mastermind program.
Adding everything up. We have these sources of wealth for Russell Brunson: previous ventures (at least $2 million), ebooks ($750,000), ClickFunnels ($20 to $40 million) and the "Inner Circle for Life" mastermind program ($4 million). Adding everything up, it is safe to say that Russell Brunson has a net worth of about $37 million dollars.
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