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ClickFunnels For Real Estate - A Step-by-Step Guide

by Matthew Carter | Last Updated: September 14, 2023
ClickFunnels For Real Estate - A Step-by-Step Guide

In the competitive world of real estate, a robust online presence is essential for attracting potential customers. If you're struggling to engage potential clients on your website, it’s worth asking ‘Can you use ClickFunnels for real estate?’

The simple answer is that ClickFunnels can be a game-changer for your real estate business. In this post, we take a look at ClickFunnels for real estate agents and real estate investors.

We'll explore how ClickFunnels for real estate can help:

increase website traffic
engage with potential home buyers and sellers
and, ultimately, convert more home buyers and sellers into clients
Clickfunnels 2.0 free trial

What is ClickFunnels?

ClickFunnels is a powerful marketing and sales funnel builder designed to help businesses create effective and engaging online sales funnels. It simplifies the process of turning website visitors into leads and, ultimately, loyal customers. And, best of all because it’s a piece of software and not a human, so it works at generating warm leads 24 hours a day!

real estate sales funnels

Visit our ClickFunnels 2.0 review article to understand all the features and functionality.

What is a Real Estate Sales Funnel?

Before diving into the benefits of ClickFunnels for your real estate business, let's break down the concept of a real estate sales funnel:

1. Awareness: 
Attract potential customers to your website.
2. Interest:
Keep them engaged and interested in your real estate services.
3. Desire:
Convince them that your services are the best fit for their needs.
4. Action:
Encourage them to take action, such as contacting you or scheduling a property tour.
real estate marketing funnel example diagram

ClickFunnels: The Solution to Your Traffic Problem

1. Capture More Leads

We highly recommend that any new user of ClickFunnels invests time in the FREE ClickFunnels 5 Day Lead Challenge. This is a step-by-step training course that will help you understand how to generate leads for your real estate business.

Watch this video to get an idea of the course content:

The course will teach you that not everyone is going to engage with your content, but that lead generation is a numbers game. So, the game is to increase the number of people into your initial lead funnel.

real estate clickfunnels templates lead magnet example

This is where you need to get creative and think about what you can give away for free in exchange for customer contact information. You need to take action with the following:

Create captivating landing pages that entice visitors to provide their contact information in exchange for valuable resources like property listings, market reports, or virtual property tours.

Implement lead magnets like eBooks or webinars to incentivize visitors to subscribe to your real estate newsletters. The goal is to get potential clients to opt-in to your mailing list.

clickfunnels 30 day free trial

ClickFunnels can help you generate more leads with inbuilt features that help you:

Use drag and drop functionality to easily create a website from an existing template
Add tried and tested funnel and page templates for higher conversion
Collect customer contact information using a CRM tool
real estate lead funnel

2. Personalized User Journeys

Once you have a client’s attention, you need to develop their interest,

  • Use ClickFunnels CRM tool to segment your audience based on their interests, preferences, and location, allowing you to tailor your marketing messages and property listings to their specific needs.
  • Provide personalized content and recommendations to keep visitors engaged and coming back for more.

3. Automated Follow-Ups

click funnel for real estate agents crm

Now it’s time to build a relationship and create a feeling of connection.

Using ClickFunnels for real estate agents you can:

Set up automated email sequences that nurture leads over time, providing them with valuable information, market insights, and property updates.
Automate your email campaigns and send timely follow-ups, ensuring your real estate services stay top of mind and that you are regularly touching base with customers.
CickFunnels 2.0

4. Streamlined Conversion Paths

ClickFunnels real estate specific high-converting sales funnels can be downloaded and customized. Using easy to use drag and drop functionality you can:

  • Design clear and intuitive sales funnels that guide visitors through the decision-making process, from initial interest to booking property inspections.
  • Implement one-click appointment scheduling options to make it easy for potential clients to take action using integrated scheduling tools like:
    • Google Calendar
    • Acuity Scheduling
    • Calendly
opt-in funnel real estate

ClickFunnels – Other Features to Help Your Real Estate Business Grow

A/B Testing for Optimization

With ClickFunnels for real estate you can monitor and make improvements to your website and funnels.

The new ClickFunnels 2.0 has an inbuild A/B testing feature to help you determine which elements, headlines, and content resonate best with your audience.
Use ClickFunnels' analytics to monitor conversion rates and make data-driven decisions to increase engagement.
real estate funnel systems with split testing

Mobile Responsiveness

Ensure your real estate marketing funnels are mobile-friendly, as many potential clients browse property listings on their smartphones. ClickFunnels offers responsive design templates that adapt to various screen sizes.

clickfunnels 2 mobile responsiveness

Setting Up Clickfunnels For Real Estate

Sign Up: Create a ClickFunnels account and choose a plan that suits your business needs.

Choose Page Templates: Select from a range of professionally designed ClickFunnels real estate templates for web and page design and customize to match your brand.


Build Funnels: Create real estate funnels for lead generation, property listings, appointment scheduling, and more.


Drive traffic to your funnels. Typically, this has been done through advertising (Facebook Ads or Google ads), but you can also use non-paid methods like SEO or by creating social media content.


Integrate Tools: Integrate email marketing platforms and CRM systems to automate your marketing efforts and create a relationship with your clients.


Test and Optimize: Regularly review your funnels, perform A/B tests, and make improvements based on user behavior.

Build your first funnel today - Try ClickFunnels for Free

Ready to Build Your Real Estate Sales Funnel?

In this article we have discussed how savvy agents can use ClickFunnels for real estate leads. By harnessing the power of ClickFunnels, any motivated agent can transform a real estate website into a lead-generation machine.

With personalized user journeys, automated follow-ups, and data-driven optimization, you'll not only increase website traffic but also convert more visitors into engaged customers.

Still not sure? Try ClickFunnels for real estate today and start building your sales funnels for free.

Clickfunnels 2.0 free trial
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