Amazon has continued with strong revenue growth (around 10%) on last year and is investing heavily in new innovations. If eCommerce is your entrepreneurial vibe, then Amazon is still a winning formula in 2024.
There are many eCommerce sellers (or newcomers to the game), who will be looking at the strong growth as an opportunity to sell on Amazon.
But deciding what to sell is always the first (and sometimes biggest) hurdle!
In this article, we’ve looked for the hottest selling items on Amazon and viable product ideas to sell on Amazon in 2024.
To speed up our search, we’ve used the Helium 10 tools to focus on products meeting the following criteria:
We have selected only products that can be sold for at least 3X the purchase cost to ensure there is enough profit left over. Using the rule of thirds, you can expect to pay 1/3 on the cost of goods, 1/3 on Amazon fees, and 1/3 in profit.
Avoiding complicated categories such as electronics, cosmetics, or supplements.
Choosing good or high-demand products that solve a problem or that are desirable.
Avoid products with strong competition. Especially from Chinese sellers.
Find underperforming opportunities (look for products that sell well with competitor sellers that are still naïve or making mistakes).
With Helium 10 you can learn how to search top selling items on Amazon. Using the software, you can do Amazon product research and have options to review:
So, let’s take a look at the niches and products that we uncovered using the Helium 10 tools.
How to find best seller on Amazon? Look no further than baby products! Family and friends all want to spoil a new baby with gifts so there is a strong DESIRE to make a purchase.
There are over 130,000 babies born EVERY day. That creates DEMAND and Amazon trending sales.
Babies NEED lots of specialist items such as clothes, furnishings, toys, equipment, and personal care. The list goes on.
Baby stroller umbrellas can be advertised year round offering sun and rain protection. Families and parents will buy products to help protect babies from potential harm or discomfort.
Alibaba Cost: Under $5
Amazon Price: $20-$30
Profit Margin: 3X to 6X
Baby room décor such as decals. Parents like to create cozy spaces for their babies, but decorating can be expensive. Solutions like decals offer a cost-effective option. These can also be stored and shipped for a very low cost.
Alibaba Cost: Under $2
Amazon Price: $16
Profit Margin: 8X
Bath Toys are a high-demand item. Bath time is an important time of day for families and keeping babies entertained and happy is a priority for parents.
Alibaba Cost: Under $2
Amazon Price: $15
Profit Margin: 7X
Toys, in general, are amongst the top selling products on Amazon. Using Helium 10 Magnet (Amazon keyword research tool) you can see in the screenshot below that baby bath toys has a high search volume and trend compared to other baby toy-associated keywords.
For many people, their car is a prized possession, and they want to customize and upgrade their ride.
Car accessories are also stocked by stores so you could offer business-to-business discounts for bulk purchases.
Car touchup paint or scratch remover solves a problem. It’s also a much more affordable solution than paying for a repair.
Alibaba Cost: Under $0.50
Amazon Price: $10-$20
Profit Margin: 20X to 40X
Emergency car kit addresses a need or problem. This also fits into the safety category which attracts sales from a perspective of avoiding risk or being cautious.
Alibaba Cost: Around $10
Amazon Price: $30
Profit Margin: 3X
Car Purse Holder Organizer. Car designs don’t typically include anywhere for ladies to store their handbags. These purse storage pockets solve a problem and can also be promoted as general car organizers.
Alibaba Cost: $4
Amazon Price: $20
Profit Margin: 5X
Want to know how to find trending items on Amazon? Using, Helium 10 historical sales data within the Xray tool (in the screenshot below) you can see the sales increasing over time. There is a strong indication of Amazon trending sales with a steady increase over the last 12 months.
Coffee has become a trendy routine for many people.
Having barista style coffee at home is now common for many households.
To make great coffee you need accessories!
Travel Coffee Filter Mugs offer a solution to people who are on the go, traveling or camping but who still want their regular filter coffee.
Alibaba Cost: $4
Amazon Price: $24
Profit Margin: 6X
Coffee Grinders are an important part of the process for true coffee lovers. With a typical search volume of over 200,000 every month; this is a high-demand item. There are both electric and manual grinders. Manual grinders are lower cost, smaller and avoid the issue of handling electrical goods.
Alibaba Cost: $12
Amazon Price: $36
Profit Margin: 3X
Siphon Coffee Maker is a product bought out of desire. Or as a gift for friends and family. In addition, a branded product could add an element of finesse and help to protect your sales from Amazon hijackers.
Alibaba Cost: Under $10
Amazon Price: $35
Profit Margin: 3X to 4X
With bulky items, the Amazon FBA calculator becomes even more important to ensure you can still turn a profit even with increased FBA storage and shipping fees! See below a screenshot example of the Amazon FBA estimator tool within Helium 10 Xray.
More than ever before people are conscious of their appearance and are willing to spend money to improve their physical looks.
There is a VAST range of products in this category to choose from.
This category also lends itself well to branding and using social media marketing and influencers to increase sales.
Makeup Brush Sets are in reasonable demand (search volume between 50,000-200,000) per month and make excellent gifts for friends and family. Health and beauty products lend themselves to branded product designs for a more luxury feel.
Alibaba Cost: $5
Amazon Price: $20
Profit Margin: 4X
Eyelashes continue to trend (averaging 200,000 searches per month) and long eyelashes remain a fashionable look. Strip eyelashes come in a variety of styles and if you sell a high-quality product, you can expect loyal and repeat customers.
Alibaba Cost: $1
Amazon Price: $8
Profit Margin: 8X
Silk Hair Wraps and associated keyword phrases generate over $5,000,000 in sales revenue each month! Using Helium 10 Xray (in the screenshot below) you can see the volume of sales and revenue.
With this type of product, it’s easier to add your own designs and colors and register your brand. These items are also very small and lightweight and can be stored and shipped for a very low cost.
Alibaba Cost: $2
Amazon Price: $8
Profit Margin: 4X
Equipment or tools used in the garden are specific and not interchangeable with household tools.
Typically, people shopping for garden tools and equipment need to do a task, so they care about function and not form. Functional items are easier to buy online.
Garden Tool Sets are in reasonable demand (search volume for associated keywords over 500,000 per month). If you focus on quality and strength then you can beat the competition with 5-star reviews.
Alibaba Cost: Under $5
Amazon Price: $30
Profit Margin: 6X
Wheelbarrow Tires are a consumable aftermarket product offering a solution to shoppers with damaged or flat tires. The search volume is low (a few thousand), but buyer intent is high!
Alibaba Cost: Under $3
Amazon Price: $30
Profit Margin: 10X
Garden Gloves are amongst some of the most bought items on Amazon with revenue of over $2M per month! See the data (in the screenshot below) from the Helium 10 Chrome Extension Xray tool.
Alibaba Cost: Under $2
Amazon Price: $12
Profit Margin: 6X
Amazon FBA top sellers will know that product research can be like finding a needle in a haystack. Finding the best sold items on Amazon takes time and careful consideration.
In this blog post, I’ve used the Helium 10 platinum plan. My research took a couple of hours, and I found 15 interesting products in 5 niches with opportunities. These ideas need further investigation, but any have them have the potential to become the hottest selling items on Amazon in 2024! Now you can take it from here.
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Jessica Clark has a passion for all things eCommerce. She’s always learning and adapting to find efficiencies and to stay competitive in a fast-paced sector.
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