Is Unbounce the sales funnel software you have been waiting for, or a complete disaster?  They have made lots of improvements, but is it enough?

unbounce logo review

Unbounce is great for small businesses and agency owners looking to build beautiful landing pages quickly. It has a host of powerful features that may not be needed for solopreneuers.


It increases conversions.


 It's competitively priced.

Ease Of Use

You don’t need to know code.  


Plenty of support. 

Unbounce Pros

  • Very quick and easy to use
  • Create opt-in forms, notification bars, and pop-ups very easily
  • Integrates with a ton of third-party software like Zapier
  • Great templates make your landing pages stick out

Unbounce Cons

  • No Facebook ad tracking with AMP  
  • Page analytics could be a little more detailed

Unbounce - Is it the best sales funnel page builder? Let's find out...

I am glad to be sharing this Unbounce Review with you today.

Unbounce is one of the most talked about page builders when it comes to building processional sales pages for big companies.

It is widely regarded as the go-to sales funnel software for large corporations such as Hootsuite and The New York Times.

Unbounce has been around since 2009 and have gathered more than 15,000 customers due to their constant improvement.

But are they good enough for you situation? Let's take a look...

What is Unbounce?

Unbounce Logo

Unbounce bills itself as the best landing page builder designed specifically for small businesses

Unbounce has a series of advanced marketing tools designed specifically for agencies, SaaS, and e-commerce companies.

I've been using Landing Page builders for years now. In that time, I have tried pretty much all the sales page builders on the market and I can say that Unbounce is one of the best.

It's one of the few software applications where you can have a complicated PSD design or a Sketch art board and have it implemented as a live page in a couple of hours. With super speedy pages and AMP support, Unbounce has really made it a hard package to beat.

However, if you have never used a page builder before Unbounce can be a bit of a learning curve. Thankfully Unbounce has a great onboarding process that can get your caught up quickly.

In this Unbounce Review, we'll take you on an inside tour of Unbounce, one of the top landing page builders. Unbalance has a smooth editor with some well-designed templates, but it also lacks some key features which we will discuss.

Unbounce Review: Features & Benefits

features and benefits

One of the first things that you are likely to notice once you start to build landing pages using Unbounce is that the platform is remarkably different when compared to other page builders. The vast majority of landing page builders primarily focus on simplicity, but Unbounce seemingly attempts to combine everything in a single platform.

The drag-and-drop functionality makes the entire design process both simple and straightforward, especially for non-coders, but the truth is that its wide range of functionality gives Unbounce some level of sophistication.

Looking at the bright side, however, you can at least worth it comfortably. Once you eventually learn the ropes, you will easily tie it all together and customize your pages rather extensively.

The entire process of building a landing page is centered on the templates. Unbounce on its part provides quite a wide variety of them, all of which are universally customizable. It is possible to edit different elements to align the whole layout and outlook to your brand.

You also don’t need to worry about having separate landing pages for your mobile users. By default, all templates have been optimized for both PC and mobile, which means that you can easily shift between the two views.

That just about covers the outline of your landing page. It is relatively easy to figure this part out, but things get a bit more intense when it comes to specific page elements.

The process of editing text is pleasantly dynamic. The in-built Google Fonts allow you to select a suitable and unique typeface from more than 840 different options. To ensure that your page stands out, it can be a good idea to blend that with the graphical features that Unbounce offers.

For example, you can tweak the whole page to end up with a full-screen background, complete with beautiful images. To further engage your visitors, you can take advantage of the video widgets and embed relevant clips that would be auto-played in the background.

It doesn’t end there. Unbounce even offers parallax scrolling to ensure that the user experience is further optimized. It is basically what you take advantage of to ensure a smooth 3D-like experience on the whole layout.

Besides that, you may consider adding custom forms for capturing relevant information from visitors to your website. You can then introduce specialized integrations by capitalizing on Unbounce’s API.

Having all these features available, means that you can be tempted to combine several elements on a single page. It is actually quite understandable from a marketing standpoint since the best way to engage leads is through multiple channels.

Unfortunately, having multiple elements on a single page tends to create clutter and this almost always translates to a poor user experience.

Fortunately, Unbounce has already thought of this. It is now possible to declutter your landing page by grouping the elements and moving them into a lightbox. You will consequently be able to maintain critical information and elements while simultaneously improving the overall user experience.

Unbounce Client and Agency Tools

Unbounce made it easy for digital agencies that have multiple clients and marketing teams managing multiple campaigns to stay organized and save time.

You can not only manage multiple campaigns and clients from one account, it is also possible to set permissions for multiple users as well as duplicating successful landing pages or Convertibles between accounts.

Besides all these impressive features, there are a few more things that you can do, which include:

  • Organizing client leads
  • Archiving and transferring accounts
  • Group campaigns

Dynamic Text Replacement

When you make an Unbounce landing page, you have a field in the landing page builder where you can add what is called a "dynamic text replacement". Why would you need to add dynamic text?

Well, if someone goes to your landing page from a Google Ads and Unbounce knows what the keyword was used, it can actually take that keyword and insert it into a part of your text based on where you put that dynamic text replacement variable.

This makes your marketing campaigns less expensive because it allows you to create landing pages that are more relevant to Google Ads, which makes your ads spend cheaper.

Reporting and Statistics

Unbounce also gives you access to a wide variety of statistics and reports about the performance of your landing page, which include:

  • Views
  • Traffic
  • Leads Generated
  • Conversions

You can also integrate Unbounce with Google Analytics code and keep track of your traffic and conversions there.


To ensure that all pages load fast, Google’s Page Speed best practices are automatically included.

A/B Testing

With all Unbounce plans, you can A/B test both sticky bars and landing pages so that you can do more of what works. The A/B test center is used for tracking visitors, views, conversion rates, and conversions.


Unbounce does well to ensure that all data remains secure using:

- Session Timeouts

- Automatic SSL Encryption

Unbounce Support

Unbounce offers great customer support, especially compared to its rivals.

You can take advantage of their great community where people like you are running their businesses and sharing ideas, You can check out customer service's phone, live chat, and email responses every weekday from 1 am to 8 pm PST.

On weekends, customer support is available through email from 9 am to 9 pm.

Over 100 landing page templates

We all know that having a relevant landing page is critical when it comes to landing your leads, making those sales and generating sign-ups.

Give the people what they want and tailor your landing page to suit your traffic’s needs.

After all, you can’t afford to delay a campaign-literally!

Software devs charge a bundle to do what they do, and while we love our friendly local software developer, it’s sometimes much easier to do it yourself and that is true with Unbounce. It just takes a few hours to make the landing pages you desire.

It’s as simple as dragging and dropping what you want, where you want it. And I don’t know much about writing code, but that’s okay with Unbounce-even if you know NO code, you can still make a cool and slick landing page with ease.

Great Integrations

There are over 60 apps you can instantly hook up with when using Unbounce.

The direct integrating with Zapier means there are 900 more you can link to without even leaving the platform to do it.

You can also connect with Google Analytics or embed tracker pixels as well as your scripts using Script Manager.

Unbounce Support

Unbounce has great support, especially compared to its rivals.

You can take advantage of their great community where people like you are running their businesses and sharing ideas, or you can check out their phone, live chat, and email responses every weekday from 1 am to 8 pm PST.

On weekends, emails may be sent from 9 am to 9 pm.

Unbounce Pricing

Unbounce Pricing

Unbounce's Pricing Plan is broken down into three tiers when you shop with Unbounce. The pricing is billed on an annual basis, but the site breaks it down into a monthly cost.

The Enterprise package is $399 a month and is custom-built for your business. You will be paired with a Dedicated Launch Specialist as well as a Customer Success Manager to ensure your ROI is on point.

You get access to over 375 landing pages and over 40 sticky bars when choosing this plan.

The Premium plan is $159 per month, and you get 150 landing pages and 16 popups and sticky bars. There are also client sub-accounts and AMP landing pages to look forward to, not to mention premium integrations.

Lastly, the Enterprise program is $79 per month and is just what every newcomer need.

It’s got all a person needs to get started and is great when resources are slim as the program is very easy to learn. You can build, test and get everything optimized so conversions will always be high.

This program gives you 75 landing pages and 8 popups and sticky bars.

It’s easy to use lots of features to your landing page awesome. The A/B testing functionality helps is testing out different variations of the landing pages.

Subash B

Unbounce User

It is easy to use. You can set up your pages effortless and without coding knowledge.

Elisa P

Unbounce User

Premium Features

Unbounce's Premium and Enterprise plans offer a few additional features over the base plan. The vast majority of such are overkill for smaller businesses, but they can be worth your consideration as you scale.

- Additional published landing pages; up to 375+ for Enterprise users and 150 for Premium users.

  • Additional published sticky bars and pop-ups, up to 40+ for Enterprise users and 16 for Premium users.
  • Client sub-accounts that allow you to manage multiple clients easily.
  • Ability to schedule pop-ups.
  • Additional integrations with Salesforce and Marketo.
  • AMP landing pages for very fast landing pages using Google’s AMP framework.
  • Page redirects
  • Advanced targeting for sticky bars and pop-ups.
  • Ability to schedule sticky bar launches.

What Else Do Enterprise Customers Get?

Enterprise customers also enjoy exclusive access to:

  • Customer Success Manager
  • 2-Factor Authorization
  • A Ticket to Unbounce’s Annual Call to Action Conference
  • Page Migration Services
  • Dedicated launch Specialist

Unbounce: The Pros and Cons


  • Easy to use templates offered if that’s your preference
  • Easy-to-build and completely customized landing pages
  • Plenty of ways to test what works on landing pages
  • Emphasis on security
  • The Help Center offers plenty of documentation


  • At about $1,000 annually, it can be cost-prohibitive for the owners of small businesses
  • Support is limited to business hours
  • Less tech-savvy users may be overwhelmed by the number of options available.

Who Will Benefit from Unbounce?

Unbounce will benefit marketers that choose to invest their money and time into the program, but it is designed to help sales and marketing teams along with digital marketing agencies.

Unbounce has been programmed to be beneficial to people that run marketing agencies that require multiple accounts that numerous landing pages.

Unbounce has a 97% user happiness rating, which means that it has figured out how to reach firms and agencies where they are and help them achieve their lead generation goals.

The pricing might be higher than that of its competitors, but Unbounce reviews show that it is definitely worth the money for most users.

Unbounce Alternatives

There are several pretty good alternatives out there. We highly encourage you to check them out because they have lots of great features, just like Unbounce.

Instapage vs Unbounce


Let’s start with Instapage. Their page building software is perfect for the same people who might go for Unbounce. 

You can make use of 200 plus templates to make pages that are responsive to mobile users, reflect your brand, and look amazing. No code is needed to integrate your pages into your website-how cool is that.

Small business owners, bloggers, even major online agencies can get good mileage out of Instapage. Just drag and drop your way to what you want.

 It takes two minutes to set up and is so user-friendly. And, you will no doubt see an uptick in your conversion rates.

The ease of use for this particular platform is high. After all, users are very happy with it, and now, let’s make a comparison with Unbounce.

  • This interface is slightly easier to use than Unbounce
  • Analytics is easy to read, and list exports are also easy.
  • Mobile pages are even faster to make in this platform. It takes under one minute to create them.
  • Like Unbounce, it is truly drag and drops, and you can move anything around with such ease.
  • WordPress is also directly integrated just as it is with Unbounce.

Pricing is not as competitive as it is with Unbounce. $99 is the price for the core or basic plan. This has all you need to get up and running in 15 minutes.

You get A/B testing and Heatmaps. Team plans and Agency programs begin at $179 each month.

GetResponse vs Unbounce


This is a high-converting and very mobile responsive landing page generator. I think this has a very high ease of use rating. 

The setup is easy, and it is pretty simple to move your content around. It takes only a few clicks to publish to your domain.

The features are a bit lesser than that of Unbounce, but I still think this is a great program especially for the people out there on tight budgets.

 I think small businesses and independent contractors like bloggers, writers, and photographers, etc. would get the biggest benefit out of this. Agencies would also benefit from the right plan.

Some great features include:

  • A/B testing, just like Unbounce
  • Creation of webinars, email marketing, and of course cool landing pages
  • Integration of many great platforms like Facebook and AdWords
  • Analytics is built right in

So, it’s not a terrible program at all and it will serve you well, but I think if you are seeking a great landing page program, I’d go with Unbounce or Instapaper. Landing pages seem to be a secondary offering from this operation.

Pricing is $15 per month for the email plan, $49 for Pro plan, $165 for Max and $1119 a month for the Enterprise program.

I encourage you to see what they can do for you.

Is Unbounce Actually Worth the Cost?

Unbounce is definitely worth it for businesses and individuals that are ready to maximize on the benefits of landing pages. It has managed to creatively combine many amazing features with affordable pricing to ensure that customers have a mostly positive experience.

The company’s hard work has paid off since the user-satisfaction ratings are high and they have worked with many of the largest businesses in the market.

Unbounce Review: Final Thoughts

There at tons of landing page software out there, but Unbounce has earned the reputation for being the most versatile and best. If you decide to sign up with Unbounce, you are bound to be happy with the experience and encouraged by the results you see.

Unbounce has worked hard to deliver a platform that’s affordable, results-driven, and user-friendly.

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