Are you ready to take your Amazon business to the next level? Create bigger profit margins and shake off your competition by selling expensive items on Amazon in 2024.
This article will show you what big-ticket items you can sell, how to market them, and why selling more expensive things on Amazon can be a strategic competitive advantage.
Starting your online business by selling the most expensive items on Amazon might seem daunting. But if you have sufficient startup capital and a robust launch strategy then there are several good reasons to sell high-end high priced items on Amazon:
Everyone loves a bargain.
Heck, flash sales attract more customers. Even shoppers with more expendable cash still look for discounts and freebies when they go to Amazon to shop.
Expensive items have bigger profit margins and therefore more ‘fat’ built into the selling price. If you’re selling high-ticket items, you can run flash sales and offer heavy discounts that cheap low-end sellers just can’t do.
Amazon isn’t just for cheap bottom-of-the-range products.
You might be surprised that in 2020, the most expensive item listed on Amazon was an artwork by Abiah Avila called “Blossom Dance,” priced at a whopping $10,000,000! It is the most expensive Amazon item listed to date.
Prestige and designer brands like Samsonite, Apple, Dyson, Sony, Nike, Ninja, and many others are leaping onto the Amazon marketplace to sell more as “Brand Gated” sellers.
Competition is higher for cheap products.
Many Amazon sellers are attracted to cheaper products because there is a lower startup investment needed and the perception of lower risk.
At the low end of the market, you also face Chinese sellers who can source products WAY cheaper than you or I. They can be aggressive with their pricing and target frugal shoppers.
Both these situations cause increased competition for low-ticket sellers.
Other marketplaces don’t have the same appeal.
Let’s assume, for example, you had $300 and wanted to treat yourself to something. Would you go to eBay? or Craigslist? Or Amazon? It’s a no-brainer. You’re more willing to splurge on Amazon compared to other marketplaces because Amazon has developed a positive reputation.
Amazon’s core values put customers front and center. Without a doubt, Amazon has become a worldwide trusted brand. So, it’s easy to see why sellers of luxury brands or expensive items have the confidence to sell on Amazon versus other eCommerce platforms.
Knowing these things alone should inspire you to start selling upscale products on Amazon. Combined with 10 Great strategies for finding products to sell you should have a firm starting point to get your online business off the ground!
Of course, your product might not be brand-gated or prestige, but you can still sell expensive items and set yourself apart from the competition.
Using the Helium 10 Amazon product research tools let’s now explore the top 10 expensive items you can start selling on Amazon.
According to study data, the average product price on Amazon is $142.72.
That’s staggering considering how many low-end cheap products are being sold!
So, it seems that there are customers willing to buy the most expensive things on Amazon. What kind of products? See the list below.
Admit it, after watching a lot of DIY videos on various social media accounts, you too now want to make your own cabinet or coffee table.
Power tools are a big market to take advantage of. It has DIY customers and trade professionals.
Drills are especially sought after as a common tool needed for just about any DIY project. You can see in the screenshot below taken from Helium 10 Xray, in a 30-day period there are over 77,000 searches for the term ‘drill’ AND over $8m in sales! WHAAAT??!!!
Power tools sell for as low as $29.00, and as much as $300.00, depending on the brand and quality.
Furthermore, power tools often require accessories, batteries, and other add-ons like drill bits. So, there’s an opportunity there for upsells and repeat customers.
Car covers? Really? It may not sound fancy, but it is a product with a lot of interest. You may be surprised to learn that car covers sell for between $40 to $1,400!!
Vehicles can be very expensive and other than our homes, they are often our most valuable possessions. Proud car or truck owners treat their vehicles with care and will go the extra mile to protect their car or truck from damage.
That’s why car covers are a sought-after accessory and because of the emotional element, there’s money to be made.
Staying in the Automotive category, we can include baby car seats among the most expensive things sold on Amazon. It is an automatic investment for parents and has become a legal requirement for the safety of young children.
In addition to that, babies are being born every day! So, you could consider this an ‘evergreen’ product to sell despite it being expensive.
This safety product sells for between $150 to $800 and with almost a quarter of a million Amazon searches per month (for the top 4 keywords), the demand seems to be there!
Then, just like power tools, baby car seats also come with a different set of accessories or attachments that you can consider bundling and selling too.
Robot vacuums have been a popular home addition for busy people wanting to save time and avoid household chores.
These futuristic vacs sell for between $140 to $1,600.
What makes this product so popular despite its price? If you consider how much money we all spend on trying to make our lives easier, then it starts to make sense.
This technology will map out your home, charge itself, and run on autopilot. If something makes our life a little bit easier, then it can demand a high price tag.
Robot pool vacuums are also growing in popularity, but there’s a smaller market for these.
Are you shaking your head in disbelief?
Yes, inflatable boats and kayaks are a thing! They are widely popular with people who love water sports and activities but don’t have the money, storage space, or towing capacity for a traditional solid boat.
Inflatable boats are sold for both kids and adults. They start at around $100 but are still considerably cheaper than an actual boat or kayak.
Even though this is a smaller market with only 7,100 searches this month, there are sellers who are generating strong revenues. In the example below (using Helium 10 Xray), you can see sales of in the last 30 days!
Portable washing machines are very popular on Amazon.com. Using the Helium 10 Xray tool I found a search volume of 107, 000 per month for the keyword “portable washing machine”.
Why are portable washing machines in demand?
Because hand washing is a bore! And in modern society having clean clothes is a societal norm. The are large communities of people living in small housing or apartments. People who have limited living space opt for compact appliances.
Additionally, the cost of washing clothes at a laundromat can quickly add up. Even just 2 loads of washing per week over a year will set you back somewhere between $300 and $800 (laundromat costs range between $2 and $8 per load)!!
The price range for this product goes between $100 to $500. So, given the costs of laundromats, buying one of these appliances can also be a wise economical decision.
Portable aircons are popular because they are at least 5 to 10 times cheaper than centralized aircon. They’re also a useful option for people who are renting.
You can move them from room to room and they can be stored away during cooler months.
The Helium 10 product analyzer shows that they sell for an average of $252 with the highest priced option going for $545. Total monthly revenue of $1.6M per month!!
The other great thing about these is that people will often buy multiples because one unit will only service one room or area.
Since the dawn of smartphones and small handheld devices, there has been a sweeping trend to record everything we do. From professional filmmakers to vloggers to adventurers to proud parents, we are capturing more photos and video footage than ever before.
Small 4k cameras sell for as low as $40. The Helium 10 product analyzer tool shows that they sell for an average of $111 with a total monthly revenue of $1.5M per month. This means that individual sellers can grab some healthy revenue.
Consider also all the different accessories you can bundle to increase your overall basket value.
Music accessories like headphones are one of the most expensive things on Amazon you can buy.
Whether wired or Bluetooth, headphones are something that some of us can’t live without.
Headphones defeat boredom and have noise-cancelling abilities suitable for travelers. They also give us the ability to consume audio content like podcasts, audio books, or music whilst we’re on the go!
Depending on the product’s make and type, the price range starts at $50. But with the help of brands like Apple and Bose, these headphones have become a status symbol demanding even higher prices of up to $800.
Nope, we’re not talking about the drones you can find under kids’ toys (though they can be expensive too). We are referring to RC drones for filmmakers and hobbyists.
They are all the craze amongst photographers and filmmakers. Giving even the hobbyist a chance to capture cinematic quality footage without the hassle and cost of an actual helicopter. These flight cameras sell on Amazon for between $100 to $1,000, depending on the brand.
This product also offers a wide range set of accessories that you can sell or bundle with the main item.
Since we are talking about the most expensive things to sell on Amazon, you should know that whilst there are higher profit margins, there are usually fewer sales.
Deeper research will help you to find the right expensive items to sell on Amazon to avoid a dud product. In this article, I used Helium 10 - a powerful Amazon FBA software suite to help research ten of the most popular and expensive products.
If you’re interested in doing your own research in other niches, then Helium 10 Xray and Helium 10 Black Box are exactly the right tools for discovering viable products to sell on Amazon. I highly recommend you take a look at it.
You can make money from selling on Amazon by starting right now!
Most people starting out on Amazon will opt to sell cheap products because it has a lower-cost entry point. But Cheap is not always the answer, as you can find out in this article: how to avoid Amazon FBA price wars.
Your head may argue that selling high-ticket items is a bad idea. But ultimately it is an irreputable fact that there is a need and a market for expensive items.
But, if you venture down this path, I cannot stress enough how important it is to educate yourself on this eCommerce beast. See Our Pick of the 5 Best Free Amazon FBA Course Options.
Part of your journey will also include deep product research and marketing. I’ve listed below three things you can do as part of your product launch strategy.
I already mentioned that advanced research tools like Helium 10 will help you find products to sell on Amazon.
One way to tackle product research is to use keyword volume to determine demand.
For this, we especially recommend you check out our articles on these two powerful tools, which demonstrate how to use them and why they are so effective.
Helium 10 Magnet: Finding Keywords to Rank
Helium 10 Cerebro: 8 Amazon Keyword Research Strategies
You can also do rudimentary keyword research in other ways. For example:
Keyword research also includes finding the best keywords for your listings and product titles. Some sellers guess keywords. This is not advisable. If you use pro tools, you stand a better chance of matching with Amazon’s algorithm and coming up in the search results. This requires some advanced techniques to improve your ranking, but will support a more successful product launch.
There are many opportunities available using social media to promote your Amazon products. The most exciting right now is to promote your products using TikTok Shop or collaborating with TikTok Influencers.
Or you can keep it simple and use affiliate links on Facebook and Instagram using your own business profile.
Due to heavy competition, you need to consider Amazon Advertising using PPC campaigns.
PPC campaigns can chomp into your profit margins. It’s not an activity where you can shoot from the hip. Take it from someone who tried that route. It just doesn’t work like that. Spend time learning the process and you’re less likely to lose money. I’ve written a couple of in-depth articles explaining PPC and how to avoid common PPC mistakes.
The upside is that if you get it right, your PPC ads will generate more sales and more profit and leave your competitors in the dust.
The most expensive items on Amazon still sell despite having a smaller customer base. There are always consumers that want to treat themselves to new and expensive things.
As I’ve demonstrated in this article. Starting your eCommerce business with expensive items isn’t such a bad idea.
Any Amazon FBA business done right requires research, in-depth learning, and smart implementation. If you need support, then some of the best Amazon FBA courses have full step-by-step training and guidance.
So, what are you waiting for? Don’t be afraid to sell expensive things on Amazon and work towards your goal of financial freedom through eCommerce.
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Jessica Clark has a passion for all things eCommerce. She’s always learning and adapting to find efficiencies and to stay competitive in a fast-paced sector.
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